Mens Lotion

Shoppers searched for this 868K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

868K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

9.4%

Market size, estimated

$1.0Ma year

Peak month

December2.2× the quietest month

Top search term

mens lotion504K searches a year

Listings sell for $12.75 on average, from $4.15 to $30.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $12.75 that is $26K to $32K a year per listing.

Average price

$12.75under the $15 to $100 sweet spot

Price range

$4.15–$30.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$26K–$32K

Returns

0.4%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Lotions. It carries 7,463 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#145in Lotions

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

7,463per listing

Listings tracked

24

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months