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Mens Loofah

Maybe

An estimated 0.4% of orders come back. But the average product has 10,669 reviews to catch up to, so Mens Loofah is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$274K/yr171K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
55%top-5 click share · 18 brands · 41 sellers

Flapen Score

Mens Loofah against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Loofah is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Loofah market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Loofah 171K times last year and spent an estimated $274K. The top 5 brands take 64% of clicks. Demand peaks in Feb–Mar. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
13.6%
Market size, estimated
$274Ka year
Peak month
February4.9× the quietest month
Top search term
mens loofah144K searches a year

02 · Price

A sale here is worth $11.76.

Listings sell for $11.76 on average, from $4.79 to $22.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.76 that is $6K to $9K a year per listing.

Average price
$11.76under the $15 to $100 sweet spot
Price range
$4.79–$22.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #60 within Bath & Bathing Accessories. It carries 10,669 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#60in Bath & Bathing Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
10,669per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mens Loofah products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

41

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

29%

  • Brand 120%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Mens Loofah search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 4.9×

Search terms

Top Mens Loofah search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens loofah144K/yr
  • mens luffa15K/yr
  • loufas men12K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Loofah

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
0.4%of orders come back
“FALLS APART”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mens Loofah questions

Answered from the same tracked data.