Mens Kit
FailShoppers spend an estimated $25K a year here, so Mens Kit is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $25K/yr73K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 53%top-5 click share · 20 brands · 51 sellers
Flapen Score
Mens Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Kit is stronger. Inside it, weaker.
Market
The Mens Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Kit 73K times last year and spent an estimated $25K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $25Ka year
- Peak month
- December9.5× the quietest month
- Top search term
- mens kit16K searches a year
02 · Price
A sale here is worth $19.20.
Listings sell for $19.20 on average, from $5.68 to $35.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.20 that is $0 to $2K a year per listing.
- Average price
- $19.20inside the $15 to $100 sweet spot
- Price range
- $5.68–$35.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #227 within Hair Cutting Tools. It carries 9,778 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #227in Hair Cutting Tools
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 9,778per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Mens Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
51
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
30%
- Brand 124%
- Brand 221%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Mens Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Mens Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens kit16K/yr
- men kit11K/yr
- kit for men8K/yr
- mens grooming gift set5K/yr
- man kit5K/yr
- brightup beard trimmer3K/yr
- men kits personal care4K/yr
- grooming gifts for men15K/yr
- brightup beard trimmer for men1K/yr
- men grooming gift set2K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Kit
We read the reviews and the return reasons for every product selling here.
“Everything is extremely low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Kit questions
Answered from the same tracked data.









