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Mens Intimate Wash

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 88% of clicks, so Mens Intimate Wash is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$377K/yr348K searches / yr
90-day growth
+35.2%search demand this quarter
Competition
67%top-5 click share · 11 brands · 18 sellers

Flapen Score

Mens Intimate Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Intimate Wash is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Intimate Wash market on Amazon at a glance

Mens Intimate Wash is a $377K a year market on Amazon United States, with 348K searches a year. The top 5 brands take 88% of clicks. Demand peaks in May–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 348K times a year and 6.3% buy. Search demand moved +35.2% in 90 days, so the market is growing into its $377K a year.

Search volume
348K
Search growth, 90 days
+35.2%
Conversion
6.3%
Market size
$377K

02 · Money

The money is there.

Shoppers bought 20K to 25K units at $17.19 on average, 750 to 1,000 per product. Units times price is $344K to $430K a year.

Units sold
20K–25K
Units per product
750–1,000
Average price
$17.19
Units × price
$344K–$430K

03 · Shelf

Brands here are established.

The average listing ranks #518. 95% of listings ship Prime. 89% of the shelf is sponsored, so budget for ads. The average listing is out of stock 13.5% of the time. The average brand has sold here for 61 months.

Average BSR
#518
Prime
95%
Sponsored
89%
Out of stock
13.5%
Average brand age
61 months

Products

Top Mens Intimate Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$38K$75K$113K$151K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Code Bro39%
  • Skin Elements39%
  • Every Man Jack4%
  • DOUCEWAND3%
  • Pee Safe3%
  • Z:SEA3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Mens Intimate Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Mens Intimate Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jabon intimo para hombre44K/yr
  • mens intimate wash62K/yr
  • code bro mens intimate wash42K/yr
  • intimate wash for men25K/yr
  • code bro23K/yr
  • men intimate wash31K/yr
  • men ph balance wash18K/yr
  • ph balance for men21K/yr
  • mens ph balance wash13K/yr
  • bro code wash5K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Intimate Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%−0.04

I wish the scent was just a bit stronger

after a while, I started getting an unpleasant and pungent odor

There's a very faint scent

Functionality-Overall9%−0.08

Doesn't work

Didn't work as expected

The pump won't work

Allergies9%−0.04

other things that can cause irritation

Harmful to sensitive skin

If youve ever felt uncomfortable or itchy

Motor Power8%−0.07

The pump doesnt work

the pump was messed up

The pump sucks

Value For Money5%−0.03

Absolutely not worth the price

Overpriced soap

Waste of money

Love

Smell25%−0.04

The scent is clean

Smell fresh

Nice scent

Quality-Overall15%+1.21

Great product

Overall, its a product hes happy with and plans to keep using

Overall, its a great option for anyone looking for a high-quality, gentle wash that actually delivers on comfort and freshness

Cleansing9%+0.91

is a nice skin care option for cleansing

My skin feels clean

keeps you clean

Efficiency7%+0.42

It works well

The pump it uses works great

its been working well over the last few weeks

Advertised Vs Actual Product5%+0.48

It works

The product works as described

it does exactly what its supposed to

Return

0.3% Return rate 23% Fixable by listing

Leak-Proof21%▇▄▄█▇▅
Advertised Vs Actual Product21%▄▅▅▂▅█
Smell18%▅█▆▆▃▅

I wish the scent was just a bit stronger

after a while, I started getting an unpleasant and pungent odor

There's a very faint scent

Functionality-Overall8%█▆▇▆▆▃

Doesn't work

Didn't work as expected

The pump won't work

Defective Material/Parts8%█▃▄▁▅▂

FAQ

Common Mens Intimate Wash questions

Answered from the same tracked data.