Mens Intimate Wash

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $377K a year.

Searches, last 12 months

348K

Growth, 90 days vs prior 90

+35.2%

Conversion, latest week

6.3%

Market size, estimated

$377Ka year

Peak month

December2.2× the quietest month

Top search term

jabon intimo para hombre44K searches a year

Listings sell for $17.19 on average, from $8.17 to $27.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $17.19 that is $13K to $17K a year per listing.

Average price

$17.19inside the $15 to $100 sweet spot

Price range

$8.17–$27.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

0.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #518 within Cleansers. It carries 1,627 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

13.5%

Average rank

#518in Cleansers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,627per listing

Listings tracked

19

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months