Mens Hand Soap

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $572K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

+16.7%

Conversion, latest week

14.1%

Market size, estimated

$572Ka year

Peak month

July2.4× the quietest month

Top search term

white barn hand soap45K searches a year

Listings sell for $20.52 on average, from $4.59 to $45.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $20.52 that is $26K to $31K a year per listing.

Average price

$20.52inside the $15 to $100 sweet spot

Price range

$4.59–$45.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$26K–$31K

Returns

0.3%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #191 within Foot & Hand Care. It carries 15,836 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#191in Foot & Hand Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

15,836per listing

Listings tracked

17

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

65 months