Mens Hand Lotion

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $333K a year.

Searches, last 12 months

356K

Growth, 90 days vs prior 90

-45.6%

Conversion, latest week

7.2%

Market size, estimated

$333Ka year

Peak month

December4.4× the quietest month

Top search term

mens hand lotion82K searches a year

Listings sell for $12.96 on average, from $3.48 to $47.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $12.96 that is $10K to $13K a year per listing.

Average price

$12.96under the $15 to $100 sweet spot

Price range

$3.48–$47.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #92 within Foot & Hand Care. It carries 15,075 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#92in Foot & Hand Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

15,075per listing

Listings tracked

34

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months