Mens Hair Products

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

8.2%

Market size, estimated

$1.5Ma year

Peak month

December2.2× the quietest month

Top search term

mens hair products188K searches a year

Listings sell for $17.03 on average, from $5.08 to $35.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $17.03 that is $21K to $26K a year per listing.

Average price

$17.03inside the $15 to $100 sweet spot

Price range

$5.08–$35.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

$21K–$26K

Returns

0.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Pomades. It carries 5,323 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Pomades

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,323per listing

Listings tracked

49

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

76 months