Is mens hair products profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 49 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (67/100).

How competitive is the mens hair products niche?

36 brands and 189 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in mens hair products?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.6%.

When does demand for mens hair products peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the mens hair products niche?

Listings span $5.08–$35.75; the average listing price is $17.03 (sweet spot $15–$100). The average incumbent carries 5,323 reviews — the moat a new listing must climb.

mens hair products

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Great$1.5M

$1.5M/yr · 1.1M searches

Brand share

Great53%

top-5 brand share — no brand owns this niche

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.03

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$5.08–$35.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,322.84

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mens hair products is a $1.5M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Dec. Verdict: Worth a look — 67/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mens hair products market data

Units sold / yr: 80K–100K; avg 1,250–1,500/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 8.2%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 131 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

189

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

36%

Top 20: 74%

Open market

43%

Cremo19%
L314%
Viking Revolution7%
STMNT7%
Suavecito5%
Old Spice4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top mens hair products search terms

mens hair products188K/yr -29.4%3.5% conv.
hair paste130K/yr +5.9%6.9% conv.
hair products for men150K/yr -11.7%3.4% conv.
mens hair paste134K/yr -4.2%9.3% conv.
hair paste for men101K/yr -1.4%9.8% conv.
mens hair51K/yr -3.9%2.1% conv.
men hair products56K/yr -33.7%2.2% conv.
mens hair styling products42K/yr -2.9%3.8% conv.
hair care for men33K/yr -3.5%0.9% conv.
mens hair product27K/yr +8.4%5.1% conv.

All search terms

Top mens hair products products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz

Cremo$9.884.4★7,186 rev

L3 Level 3 Styling Powder - Natural Look Volumizing and Texturizing Powder - Easy to Apply with No Oil or Greasy Residue

L3$10.154.5★29,830 rev

STMNT$23.994.5★2,815 rev

Cremo Hair Thickening Paste for Men - Premium Barber Grade Thickening Paste High Hold and Low Shine Hair Styling 4 Oz

Cremo$11.854.4★7,186 rev

Viking Revolution Sea Salt Spray for Men - Hair Texturizing Spray with Kelp Aloe Vera and Red Algae Extract - Surf Sprays to Add Volume and Texture for Men and Women Beach Hair - 8.8oz

Viking Revolution$9.504.3★10,844 rev

Newest

by launch date

Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz

Old Spice$9.283,845 rev

5mo ago

Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz

Cremo$9.887,186 rev

8mo ago

Cremo Hair Styling Cream Premium Barber Grade Hair Products 3.4 Oz

Cremo$9.884,999 rev

8mo ago

Viking Revolution Ultimate Hair Care Collection - Styling Hair Kit Includes Sea Salt Spray (8.8fl oz) Texture Powder (1oz) HairClay (2 oz) Comb Set (6 Pieces) and Oil (1.7fl oz) - Men Gifts

Viking Revolution$35.75115 rev

11mo ago

CNNY Mens Hair Styling Clay 3.53 oz Firm Hold Matte Finish Hair Clay with Natural Ingredients Add Volume & Texture Premium Mens Hair Type

Crownnaturally$8.05792 rev

2y ago

What buyers say about mens hair products

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“clean scent”

Quality-Overall15%

“fair quality for the price”

Hair Styling7%

“it makes it really easy to style as well”

Texture/Consistency-Overall6%

“Good texture”

Value For Money5%

“Fairly priced”

Ease Of Use4%

“Easy to put on”

Advertised Vs Actual Product4%

“As described”

Suitability Straight Hair4%

“Great for extremely straight hair”

Durability3%

“Durable, versatile”

Hair Growth3%

“Thickens hair like advertised”

What buyers complain about

Smell12%

“Very heavy scent”

Value For Money6%

“expensive”

Hair Related6%

“Does not hold hair”

Functionality-Overall4%

“it didnt really work on me”

Adhesion/Stickiness3%

“Way too sticky”

Oily/Greasy3%

“Very greasy”

Moist/Dry3%

“did make it look dry”

Quality-Overall3%

“Seems 'quality control' is a recurring issue with this brand”

Thickness2%

“Too thick”

Suitability Short Hair2%

“did not work in my hair good at all”

Top return reasons

Smell13%

Advertised Vs Actual Product12%

Functionality-Overall9%

Suitability Short Hair8%

Leak-Proof6%

Texture/Consistency-Overall5%

Adhesion/Stickiness5%

Product Condition4%

Suitability Straight Hair3%