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Mens Hair Gel Medium Hold

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $55K a year here, so Mens Hair Gel Medium Hold is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$55K/yr40K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
32%top-5 click share · 45 brands · 207 sellers

Flapen Score

Mens Hair Gel Medium Hold against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Hair Gel Medium Hold is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Hair Gel Medium Hold market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Hair Gel Medium Hold 40K times last year and spent an estimated $55K. The top 5 brands take 49% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
9.7%
Market size, estimated
$55Ka year
Peak month
February1.3× the quietest month
Top search term
mens hair gel medium hold14K searches a year

02 · Price

A sale here is worth $14.22.

Listings sell for $14.22 on average, from $3.29 to $35.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.22 that is $0 to $1K a year per listing.

Average price
$14.22under the $15 to $100 sweet spot
Price range
$3.29–$35.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #168 within Gels. It carries 6,935 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#168in Gels
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,935per listing
Listings tracked
69

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
103 months

Products

Top Mens Hair Gel Medium Hold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

207

Top-5 brand share

49%

Top 20: 82%

Top-5 click share

32%

Top 20: 65%

Open market

48%

  • AMERICAN CREW21%
  • Garnier10%
  • L'Oreal Paris8%
  • Tea Tree7%
  • Harry's4%
  • SexyHair4%

Demand

Mens Hair Gel Medium Hold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mens Hair Gel Medium Hold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens hair gel medium hold14K/yr
  • lightweight hair gel7K/yr
  • medium hold hair gel6K/yr
  • firm hold hair gel5K/yr
  • hair gel for men medium hold5K/yr
  • best mens hair gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Hair Gel Medium Hold

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%

unpleasant smell

NOT fragrance free

Bad smell

Hair Related6%−0.05

Didnt work well on my hair

Doesn't really hold hair well

leave you hair hard

Moist/Dry6%−0.03

Too dry

It's not moisturizing

I could not tell it did any moisturizing at all

Value For Money5%+0.33

expensive

but expensive

Very costly

Adhesion/Stickiness5%−0.01

a sticky residue remains

Too sticky

A sticky situation

Love

Smell15%

clean fragrance

beautiful fragrance

light scent

Quality-Overall14%+1.19

Best quality

Reliable quality

Nice hair product

Value For Money8%+0.33

Excellent value

less expensive

Great deal

Hair Styling7%+0.69

Beautiful, soft curls

this really makes it so easy to style

Curls nicely

Suitability Curly Hair7%+0.49

My curls are so pretty

Great for curly hair styles

Great for Curly Hair

Return

0.6% Return rate 31% Fixable by listing

Size-Overall12%▆▇▆▇▇█

VERY SMALL TUB

Big

SO tiny

Advertised Vs Actual Product10%████▇▇
Smell10%▇▆█▇██

unpleasant smell

NOT fragrance free

Bad smell

Functionality-Overall8%█▇▇█▇▇
Suitability Short Hair8%██▇▇▇▇

Not for my hair

Recently cut my hair really short

Was not able to use on my hair

FAQ

Common Mens Hair Gel Medium Hold questions

Answered from the same tracked data.