Is Mens Hair Dye Black profitable to sell on Amazon United States?

Flapen scores Mens Hair Dye Black 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $153K a year across 24 tracked products. Search demand grew +25.0% in the last 90 days.

How competitive is the Mens Hair Dye Black niche on Amazon United States?

7 brands and 119 sellers compete in Mens Hair Dye Black on Amazon United States. The top 5 Mens Hair Dye Black products take 61% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Mens Hair Dye Black?

Mens Hair Dye Black buyers on Amazon United States complain most about Color, Functionality-Overall, and Allergies. An estimated 0.5% of orders come back.

What does it cost to enter the Mens Hair Dye Black niche?

Mens Hair Dye Black sells for $14.40 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $8.66 to $49.20. The average product has 6,227 reviews, the count a new listing must catch up to.

Mens Hair Dye Black

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 97% of clicks, so Mens Hair Dye Black is a Maybe.

Flapen Score: 53
53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size: $153K/yr133K searches / yr
90-day growth: +25.0%search demand this quarter
Competition: 61%top-5 click share · 7 brands · 119 sellers

Flapen Score

Mens Hair Dye Black against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Hair Dye Black is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Mens Hair Dye Black market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Hair Dye Black 133K times last year and spent an estimated $153K. The top 5 brands take 97% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months: 133K
Growth, 90 days vs prior 90: +25.0%
Conversion, latest week: 8.0%
Market size, estimated: $153Ka year
Top search term: just for men black21K searches a year

02 · Price

A sale here is worth $14.40.

Listings sell for $14.40 on average, from $8.66 to $49.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $14.40 that is $7K to $11K a year per listing.

Average price: $14.40under the $15 to $100 sweet spot
Price range: $8.66–$49.20
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: $7K–$11K
Returns: 0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Hair Coloring Products. It carries 6,227 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #52in Hair Coloring Products
Average rating: 4.30 starsAmazon United States average 4.42 stars
Average reviews: 6,227per listing
Listings tracked: 24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Mens Hair Dye Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

119

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

Brand 189%
Brand 23%
Brand 32%
Brand 42%
Brand 51%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Mens Hair Dye Black search demand

Weekly searches over the year. Pick a range.

Search terms

Top Mens Hair Dye Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

just for men black21K/yr +33.2%5.6% conv.
just for men real black17K/yr +1.9%6.3% conv.
just for men shampoo-in hair color5K/yr >1,000%5.1% conv.
just for men black hair color6K/yr +16.9%10.7% conv.
mens hair dye black9K/yr +15.5%6.5% conv.
gray hair dye for men8K/yr +23.3%0.5% conv.
just for men hair color black9K/yr +19.5%8.0% conv.
hair color for men black7K/yr -10.8%6.3% conv.
gray hair color for men5K/yr +30.4%0.7% conv.
just for men comb in hair color6K/yr -22.1%8.6% conv.

Reviews and returns

What reviews say buyers love and hate about Mens Hair Dye Black

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”

20%of negative reviews mention “Color”

0.5%of orders come back

“Color fades fast”

A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Mens Hair Dye Black questions

Answered from the same tracked data.

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