Is mens hair dye black profitable to sell on Amazon United States?

The niche generates $153K/yr across 24 tracked products. 90-day search growth is +25.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the mens hair dye black niche?

7 brands and 119 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in mens hair dye black?

Top complaints mined from reviews: Color, Functionality-Overall, Allergies. The return rate is 0.5%.

What does it cost to enter the mens hair dye black niche?

Listings span $8.66–$49.20; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 6,227 reviews — the moat a new listing must climb.

mens hair dye black

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great$8.66–$49.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.40

avg listing price — sweet spot $15–$100

Growth

Good+25.0%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$153K

$153K/yr · 133K searches

Review moat

Bad6,227.04

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mens hair dye black is a $153K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

mens hair dye black market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $180K–$216K; units × avg price
Conversion rate: 8.0%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

119

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

Just for Men89%
L'Oreal Paris3%
Bablabear2%
KAISASA2%
Naturtint1%
SoftSheen1%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 19 weeks — +25.0% search growth over the last 90 days.

Open Trend

Top mens hair dye black search terms

just for men black21K/yr +33.2%5.6% conv.
just for men real black17K/yr +1.9%6.3% conv.
just for men shampoo-in hair color5K/yr >1,000%5.1% conv.
just for men black hair color6K/yr +16.9%10.7% conv.
mens hair dye black9K/yr +15.5%6.5% conv.
gray hair dye for men8K/yr +23.3%0.5% conv.
just for men hair color black9K/yr +19.5%8.0% conv.
hair color for men black7K/yr -10.8%6.3% conv.
gray hair color for men5K/yr +30.4%0.7% conv.
just for men comb in hair color6K/yr -22.1%8.6% conv.

All search terms

Top mens hair dye black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Just For Men Easy Comb-In Color (Formerly Autostop) Gray Hair Coloring for Men with Comb Applicator Included Easy No Mix Application - Real Black A-55 (Packaging May Vary)

Just for Men$9.504.3★9,143 rev

Just For Men Shampoo-In Color (Formerly Original Formula) Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Real Black H-55 Pack of 1 (Packaging May Vary)

Just for Men$8.724.4★2,495 rev

Just For Men Shampoo-In Color (Formerly Original Formula) Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Real Black H-55 Pack of 3 (Packaging May Vary)

Just for Men$23.984.4★2,495 rev

Just for Men Control GX Grey Reducing Shampoo Gradual Hair Color with Keratin for Stronger Thicker and Healthier Looking Hair 4 Fl Oz - Pack of 1

Just for Men$10.334.4★21,650 rev

Just For Men Easy Comb-In Color Mens Hair Dye Easy No Mix Application with Comb Applicator - Jet Black A-60 Pack of 1

Just for Men$9.354.3★9,143 rev

Newest

by launch date

Simpler Mens Hair Color Kit - Full Gray Coverage - Natural Black & Beard Dye - Easy Application for 100% Gray Hair - Natural Black

SIMPLER HAIR COLOR$49.202,542 rev

1y ago

KAISASA Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo Covers Gray Hair for Women and Men (16.9 fl.oz Black)

KAISASA$10.104,179 rev

2y ago

Naturtint Mens Permanent Hair Color for Hair Beard and Mustache (1N Black)

Naturtint$12.36293 rev

2y ago

Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml

Bablabear$21.818,487 rev

3y ago

LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit

L'Oreal Paris$9.855,554 rev

4y ago

What buyers say about mens hair dye black

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great product great results”

Color13%

“the color is accurate”

Ease Of Use13%

“EASY TO USE”

Advertised Vs Actual Product6%

“Does exactly what it says”

Efficiency5%

“it does work”

Suitability Colored Hair5%

“The best hair color so far Im going to keep ordering as a shampoo”

Ease Of Application4%

“Convenient Applicator”

Value For Money4%

“Good Deal”

Coverage4%

“Nice even coverage”

Smell3%

“smell good”

What buyers complain about

Color20%

“Color fades fast”

Functionality-Overall9%

“It doesn't work well”

Allergies7%

“Itching”

Suitability Colored Hair5%

“Barely colors your hair”

Hair Related5%

“It also makes ur hair super hard”

Value For Money4%

“Too Expensive”

Stain Resistance4%

“it stains really easy”

Quality-Overall4%

“Im left with serious concerns about quality control”

Smell3%

“Strong smell”

Durability3%

“Can't hold”

Top return reasons

Color35%

Suitability Colored Hair17%

Advertised Vs Actual Product9%

Functionality-Overall8%

Leak-Proof5%

Damage/Burn Hair2%

Ingredients-Overall2%

Value For Money2%

Defective Material/Parts2%

Stain Resistance2%

Common questions

Is mens hair dye black profitable to sell on Amazon United States?: The niche generates $153K/yr across 24 tracked products. 90-day search growth is +25.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the mens hair dye black niche?: 7 brands and 119 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in mens hair dye black?: Top complaints mined from reviews: Color, Functionality-Overall, Allergies. The return rate is 0.5%.
What does it cost to enter the mens hair dye black niche?: Listings span $8.66–$49.20; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 6,227 reviews — the moat a new listing must climb.