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Mens Face Scrub

Maybe

An estimated 0.5% of orders come back. But the average product has 11,824 reviews to catch up to, so Mens Face Scrub is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$738K/yr451K searches / yr
90-day growth
+20.2%search demand this quarter
Competition
50%top-5 click share · 21 brands · 664 sellers

Flapen Score

Mens Face Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Face Scrub is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Face Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Face Scrub 451K times last year and spent an estimated $738K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $738K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
10.3%
Market size, estimated
$738Ka year
Peak month
December1.5× the quietest month
Top search term
mens face scrub104K searches a year

02 · Price

A sale here is worth $15.95.

Listings sell for $15.95 on average, from $4.67 to $32.13. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $15.95 that is $24K to $32K a year per listing.

Average price
$15.95inside the $15 to $100 sweet spot
Price range
$4.67–$32.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$32K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Cleansers. It carries 11,824 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#123in Cleansers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
11,824per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Mens Face Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

664

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

50%

Top 20: 91%

Open market

28%

  • Brand 137%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Mens Face Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Mens Face Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens face scrub104K/yr
  • harrys face wash39K/yr
  • face scrub for men41K/yr
  • mens exfoliating face scrub40K/yr
  • mens facial scrub27K/yr
  • men face scrub26K/yr
  • harrys face wash for men27K/yr
  • mens exfoliating face wash17K/yr
  • exfoliating face wash for men11K/yr
  • facial scrub for men14K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Face Scrub

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Cleansing”
9%of negative reviews mention “Smell”
0.5%of orders come back
“Smell bad”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mens Face Scrub questions

Answered from the same tracked data.