mens face scrub
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Market size
Good$738K$738K/yr · 451K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$4.67–$32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,824.04avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mens face scrub is a $738K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mens face scrub market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $798K–$957K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
664
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
50%
Top 20: 91%
Open market
28%
- Harry's37%
- Jack Black11%
- DOVE MEN + CARE8%
- NIVEA MEN6%
- Brickell Men's Products5%
- JVR4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top mens face scrub search terms
- mens face scrub104K/yr
- harrys face wash39K/yr
- face scrub for men41K/yr
- mens exfoliating face scrub40K/yr
- mens facial scrub27K/yr
- men face scrub26K/yr
- harrys face wash for men27K/yr
- mens exfoliating face wash17K/yr
- exfoliating face wash for men11K/yr
- facial scrub for men14K/yr
Top mens face scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 5.1 Fl. Oz 3 Pack
Harry's$18.994.6★2,970 rev
Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 7.1 Fl. Oz Home and Trial and Travel Bundle TSA Approved Travel Essentials
Harry's$10.804.6★313 rev
Jack Black Face Buff Energizing Scrub 6 fl oz - Mens Facial Scrub Exfoliating Face Wash for Men Mens Skin Care and Facial Care
Jack Black$28.984.8★4,324 rev
NIVEA MEN Maximum Hydration Face Scrub with Provitamin B5 and Aloe Vera Exfoliating Face Wash Deeply Cleanses to Unclog Pores 4.4 Oz Tube Pack of 3
NIVEA MEN$20.184.7★5,156 rev
DOVE MEN + CARE Body and Face Scrub Eucalyptus Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz
DOVE MEN + CARE$7.834.4★1,650 rev
Newest
by launch date
Harrys Hydrating Face Wash for Men Gentle Daily Facial Cleanser for Sensitive Skin Cleanses Without Drying (2 Pack) 9 fl oz
Harry's$17.9069 rev
DOVE MEN + CARE Body and Face Scrub Charcoal & Clove Oil Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz
DOVE MEN + CARE$8.951,650 rev
PAPATUI by Dwayne Johnson Mens Face Exfoliating Scrub Unscented Facial Cleanser Smooths Skin Texture Fine Lines & Wrinkles with Peptides Volcanic Ash Niacinamide & Hyaluronic Acid 4 oz
PAPATUI$12.20165 rev
Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 7.1 Fl. Oz Home and Trial and Travel Bundle TSA Approved Travel Essentials
Harry's$10.80313 rev
Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials
Harry's$8.852,970 rev
Trending
90-day click momentumPAPATUI by Dwayne Johnson Mens Face Exfoliating Scrub Unscented Facial Cleanser Smooths Skin Texture Fine Lines & Wrinkles with Peptides Volcanic Ash Niacinamide & Hyaluronic Acid 4 oz
PAPATUI$12.204.5★
Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz
Dermalogica$19.454.6★
Harrys Hydrating Face Wash for Men Gentle Daily Facial Cleanser for Sensitive Skin Cleanses Without Drying (2 Pack) 9 fl oz
Harry's$17.904.5★
Kiehls Facial Fuel Exfoliating Face Scrub Facial Cleanser for Men Exfoliates and Smoothes Skin Removes Dirt and Oil Pre-Shave Skincare Softens Facial Hair with Caffeine Menthol Vitamin E
Kiehl's$23.904.8★
Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials
Harry's$8.854.6★
What buyers say about mens face scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Good Cleanser”
“Smooth skin”
“And the quality is always consistent”
“I think its great for sensitive skin”
“Smells clean”
“Best Deal”
“this helps a lot with dry skin”
“Gentle and moisturizing for sure”
“Fresh clean”
“As advertised”
What buyers complain about
“Smell bad”
“Waste of money”
“Irritated my skin”
“Too small”
“Made my skin burn and peel”
“kinda dry”
“The amount of pumice in the wash is inadequate”
“doesn't work”
“Product description wrong”
“Plain soap tends to be drying”
Top return reasons
Common questions
- Is mens face scrub profitable to sell on Amazon United States?
- The niche generates $738K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (63/100).
- How competitive is the mens face scrub niche?
- 21 brands and 664 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in mens face scrub?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.5%.
- When does demand for mens face scrub peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the mens face scrub niche?
- Listings span $4.67–$32.13; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 11,824 reviews — the moat a new listing must climb.