Mens Face Moisturizer

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

5.9%

Market size, estimated

$1.9Ma year

Peak month

December2.4× the quietest month

Top search term

mens face moisturizer283K searches a year

Listings sell for $21.12 on average, from $5.43 to $58.55. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $21.12 that is $53K to $63K a year per listing.

Average price

$21.12inside the $15 to $100 sweet spot

Price range

$5.43–$58.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

2,500–3,000

Revenue per listing a year

$53K–$63K

Returns

0.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #217 within Face Moisturizers. It carries 20,821 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#217in Face Moisturizers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

20,821per listing

Listings tracked

44

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months