Mens Face Lotion with Spf
MaybeBuyers convert on 16.5% of searches. But the average product has 10,567 reviews to catch up to, so Mens Face Lotion with Spf is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $932K/yr236K searches / yr
- 90-day growth
- +26.2%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 90 sellers
Flapen Score
Mens Face Lotion with Spf against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Face Lotion with Spf is stronger. Inside it, weaker.
Market
The Mens Face Lotion with Spf market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Face Lotion with Spf 236K times last year and spent an estimated $932K. The top 5 brands take 89% of clicks. Demand peaks in Apr–Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 16.5% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $932K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- +26.2%
- Conversion, latest week
- 16.5%
- Market size, estimated
- $932Ka year
- Peak month
- April9.8× the quietest month
- Top search term
- jack black face moisturizer85K searches a year
02 · Price
A sale here is worth $23.85.
Listings sell for $23.85 on average, from $9.80 to $44.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $23.85 that is $36K to $48K a year per listing.
- Average price
- $23.85inside the $15 to $100 sweet spot
- Price range
- $9.80–$44.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $36K–$48K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #337 within Face Moisturizers. It carries 10,567 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #337in Face Moisturizers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 10,567per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Mens Face Lotion with Spf products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jack Black Double-Duty Face Moisturizer 3.3 Fl. Oz SPF 20 Sun Protection Long Lasting Hydrating Skincare Lightweight Moisturizer Mens Facial Moisturizer
- Price
- $29.98
- Rating
- 4.6/5
- Reviews
- 9,228
- Age
- 25y ago

Jack Black Double-Duty Face Moisturizer 8.5 Fl. Oz SPF 20 Sun Protection Long Lasting Hydrating Skincare Lightweight Moisturizer Mens Facial Moisturizer
- Price
- $44.68
- Rating
- 4.6/5
- Reviews
- 9,228
- Age
- 14y ago

NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 1y ago

Jack Black Double Duty Mens Face Moisturizer with SPF 20 Sunscreen 1.5 fl oz - SPF Moisturizer Face Mens Lotion Lotion for Men Skin Care for Men
- Price
- $17.64
- Rating
- 4.6/5
- Reviews
- 9,228
- Age
- 25y ago

CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce
- Price
- $14.47
- Rating
- 4.5/5
- Reviews
- 97,878
- Age
- 15y ago
Trending
estimated 90-day click momentum
Neutrogena Ultra Gentle Daily Facial Moisturizer with SPF 30 Sunscreen with CICA Lightweight Face Lotion with Broad Spectrum SPF 30 for Normal to Sensitive Skin Fragrance-Free 3.4 fl. oz
- Price
- $9.80
- Rating
- 4.4/5
- Reviews
- 934
- Age
- 2y ago

Jack Black Double-Duty Face Moisturizer 3.3 Fl. Oz SPF 20 Sun Protection Long Lasting Hydrating Skincare Lightweight Moisturizer Mens Facial Moisturizer
- Price
- $29.98
- Rating
- 4.6/5
- Reviews
- 9,228
- Age
- 25y ago

Brickell Mens Element Defense SPF45 Moisturizer for Men Mineral Sunscreen Hydrates and Protects Skin Against UVA/UVB Rays With Zinc Vitamin E and Green Tea 8 Ounce Unscented
- Price
- $21.45
- Rating
- 4.5/5
- Reviews
- 1,228
- Age
- 6y ago

NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 1y ago

Cetaphil Face Moisturizer Daily Oil Free Facial Moisturizer with SPF 35 For Dry or Oily Combination Sensitive Skin Fragrance Free Face Lotion
- Price
- $11.91
- Rating
- 4.5/5
- Reviews
- 13,753
- Age
- 5y ago
Newest
by launch date
Every Man Jack Mens Mineral Face Lotion w/Broad Spectrum SPF 30 Sunscreen w/Zinc Oxide - Dermatologist Tested UVA/UVB Protection - Daily Moisturizer to Protect & Relieve Dry Skin - 2 Fl Oz (2 Pack)
- Price
- $18.63
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 1y ago

NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 1y ago

Neutrogena Ultra Gentle Daily Facial Moisturizer with SPF 30 Sunscreen with CICA Lightweight Face Lotion with Broad Spectrum SPF 30 for Normal to Sensitive Skin Fragrance-Free 3.4 fl. oz
- Price
- $9.80
- Rating
- 4.4/5
- Reviews
- 934
- Age
- 2y ago

MARLOWE. Face Moisturizer with SPF 50 Daily Sunscreen Lotion 3.4 oz
- Price
- $18.67
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 3y ago

Jack Black Dual Defense Face Moisturizer- 100% Mineral Sunscreen Broad-Spectrum SPF 30
- Price
- $34.29
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
90
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
8%
- Jack Black59%
- NIVEA MEN17%
- Brickell Men's Products5%
- CeraVe5%
- MARLOWE.3%
- Kiehl's3%
- Open — no brand owns it (4 brands, 8%)
Demand
Mens Face Lotion with Spf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Sep · busiest ÷ quietest = 9.8×
Search terms
Top Mens Face Lotion with Spf search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jack black face moisturizer85K/yr
- mens face lotion with spf27K/yr
- mens face moisturizer with spf25K/yr
- mens moisturizer with spf13K/yr
- mens facial moisturizer with spf7K/yr
- mens spf face moisturizer7K/yr
- jack black double duty face moisturizer9K/yr
- neutrogena mens face lotion10K/yr
- jack black moisturizer7K/yr
- mens lotion with spf4K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Face Lotion with Spf
We read the reviews and the return reasons for every product selling here.
“Awful Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Face Lotion with Spf questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









