Is mens face lotion with spf profitable to sell on Amazon United States?

The niche generates $932K/yr across 17 tracked products. 90-day search growth is +26.2%. Flapen's verdict: Launch it (59/100).

How competitive is the mens face lotion with spf niche?

10 brands and 90 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in mens face lotion with spf?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.5%.

When does demand for mens face lotion with spf peak?

Demand peaks in Apr–Sep; the busiest month runs 9.8× the quietest.

What does it cost to enter the mens face lotion with spf niche?

Listings span $9.80–$44.68; the average listing price is $23.85 (sweet spot $15–$100). The average incumbent carries 10,567 reviews — the moat a new listing must climb.

mens face lotion with spf

Launch it

A $932K/yr market growing +26.2% this quarter with returns at 0.5% — clears our launch bar.

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.85

avg listing price — sweet spot $15–$100

Price range

Great$9.80–$44.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$932K

$932K/yr · 236K searches

Growth

Good+26.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad10,566.76

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, mens face lotion with spf is a $932K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–Sep. Verdict: Launch it — 59/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mens face lotion with spf market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $716K–$954K; units × avg price
Conversion rate: 16.5%
Avg BSR: #337
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Jack Black59%
NIVEA MEN17%
Brickell Men's Products5%
CeraVe5%
MARLOWE.3%
Kiehl's3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.

Peak months: Apr, Sep · busiest ÷ quietest = 9.8×

Open Trend

Top mens face lotion with spf search terms

jack black face moisturizer85K/yr +24.4%21.1% conv.
mens face lotion with spf27K/yr +27.2%8.2% conv.
mens face moisturizer with spf25K/yr +17.0%8.5% conv.
mens moisturizer with spf13K/yr +71.1%7.4% conv.
mens facial moisturizer with spf7K/yr +43.0%7.0% conv.
mens spf face moisturizer7K/yr +13.0%7.6% conv.
jack black double duty face moisturizer9K/yr +11.5%19.2% conv.
neutrogena mens face lotion10K/yr -10.0%3.6% conv.
jack black moisturizer7K/yr +2.9%12.2% conv.
mens lotion with spf4K/yr +144.0%3.0% conv.

All search terms

Top mens face lotion with spf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jack Black Double-Duty Face Moisturizer 3.3 Fl. Oz SPF 20 Sun Protection Long Lasting Hydrating Skincare Lightweight Moisturizer Mens Facial Moisturizer

Jack Black$29.984.6★9,228 rev

Jack Black Double-Duty Face Moisturizer 8.5 Fl. Oz SPF 20 Sun Protection Long Lasting Hydrating Skincare Lightweight Moisturizer Mens Facial Moisturizer

Jack Black$44.684.6★9,228 rev

NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle

NIVEA MEN$14.034.6★1,121 rev

Jack Black Double Duty Mens Face Moisturizer with SPF 20 Sunscreen 1.5 fl oz - SPF Moisturizer Face Mens Lotion Lotion for Men Skin Care for Men

Jack Black$17.644.6★9,228 rev

CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce

CeraVe$14.474.5★97,878 rev

Newest

by launch date

Every Man Jack Mens Mineral Face Lotion w/Broad Spectrum SPF 30 Sunscreen w/Zinc Oxide - Dermatologist Tested UVA/UVB Protection - Daily Moisturizer to Protect & Relieve Dry Skin - 2 Fl Oz (2 Pack)

Every Man Jack$18.6398 rev

1y ago

NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle

NIVEA MEN$14.031,121 rev

1y ago

Neutrogena Ultra Gentle Daily Facial Moisturizer with SPF 30 Sunscreen with CICA Lightweight Face Lotion with Broad Spectrum SPF 30 for Normal to Sensitive Skin Fragrance-Free 3.4 fl. oz

Neutrogena$9.80934 rev

2y ago

MARLOWE. Face Moisturizer with SPF 50 Daily Sunscreen Lotion 3.4 oz

MARLOWE.$18.67321 rev

3y ago

Jack Black Dual Defense Face Moisturizer- 100% Mineral Sunscreen Broad-Spectrum SPF 30

Jack Black$34.29133 rev

3y ago

What buyers say about mens face lotion with spf

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry23%

“Moisturizes without feeling greasy”

Quality-Overall10%

“Great product; great company”

Suitability Combination Skin9%

“So good for your skin”

Soft Feel5%

“Smooth and creamy”

Suitability Dry Skin5%

“Good for dry skin”

Value For Money5%

“Reasonable price”

Absorbency4%

“absorbs nicely”

Smell4%

“Fragrance free”

Weight Light3%

“Lightweight and clean product”

Protection3%

“good skin protection”

What buyers complain about

Smell13%

“Awful Smell”

Allergies8%

“Allergic reaction”

Moist/Dry8%

“Its very dry”

Motor Power6%

“Bad pump”

Thickness6%

“It goes on thick”

Skin Health4%

“caused skin breakouts”

Oily/Greasy4%

“its greasy”

Value For Money4%

“Too expensive”

Functionality-Overall3%

“Couldnt use the product”

Residue3%

“Leaves too much residue”

Top return reasons

Motor Power19%

Smell11%

Advertised Vs Actual Product7%

Moist/Dry7%

Value For Money6%

Texture/Consistency-Overall4%

Thickness4%

Functionality-Overall4%

Size-Overall3%

Skin Health3%

Common questions

Is mens face lotion with spf profitable to sell on Amazon United States?: The niche generates $932K/yr across 17 tracked products. 90-day search growth is +26.2%. Flapen's verdict: Launch it (59/100).
How competitive is the mens face lotion with spf niche?: 10 brands and 90 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in mens face lotion with spf?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.5%.
When does demand for mens face lotion with spf peak?: Demand peaks in Apr–Sep; the busiest month runs 9.8× the quietest.
What does it cost to enter the mens face lotion with spf niche?: Listings span $9.80–$44.68; the average listing price is $23.85 (sweet spot $15–$100). The average incumbent carries 10,567 reviews — the moat a new listing must climb.