Is mens eye cream profitable to sell on Amazon United States?

The niche generates $3.1M/yr across 19 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the mens eye cream niche?

3 brands and 102 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mens eye cream?

Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.7%.

When does demand for mens eye cream peak?

Demand peaks in Jun–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the mens eye cream niche?

Listings span $10.85–$40.56; the average listing price is $27.28 (sweet spot $15–$100). The average incumbent carries 9,702 reviews — the moat a new listing must climb.

mens eye cream

Worth a look

Shows a $3.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$3.1M

$3.1M/yr · 1.0M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.28

avg listing price — sweet spot $15–$100

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.85–$40.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,701.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mens eye cream is a $3.1M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mens eye cream market data

Units sold / yr: 125K–150K; avg 4,000–5,000/product
Revenue / yr: $3.4M–$4.1M; units × avg price
Conversion rate: 11.1%
Avg BSR: #279
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Neutrogena78%
Brickell Men's Products20%
L'Oreal Paris2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Jun, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top mens eye cream search terms

neutrogena retinol333K/yr -51.5%10.0% conv.
brickell mens products149K/yr -10.6%5.5% conv.
neutrogena rapid wrinkle repair retinol111K/yr +9.6%14.3% conv.
neutrogena retinol regenerating cream90K/yr -17.4%18.3% conv.
neutrogena rapid wrinkle repair84K/yr -42.3%8.6% conv.
brickell45K/yr +38.8%4.7% conv.
loreal mens expert27K/yr -3.8%2.9% conv.
retinol neutrogena26K/yr -12.7%7.6% conv.
loreal men18K/yr +20.3%3.4% conv.
loreal men expert15K/yr -6.9%2.2% conv.

All search terms

Top mens eye cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines Wrinkles & Dark Spots 1.7 oz

Neutrogena$22.444.4★34,707 rev

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer Fragrance Free Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines Wrinkles & Dark Spots 1.7 oz

Neutrogena$23.084.4★18,643 rev

Neutrogena Retinol Face Moisturizer Cream Rapid Wrinkle Repair Anti-Wrinkle Night Moisturizer Anti-Wrinkle Face & Neck Cream Moisturizer with Hyaluronic Acid & Retinol Paraben-Free 1 fl. oz

Neutrogena$20.084.5★17,600 rev

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines Wrinkles & Dark Spots 1 fl. oz

Neutrogena$19.634.4★19,660 rev

Brickell Mens Retinol Face Moisturizer Cream For Men Anti-Wrinkle Face Night Cream with Retinol Hyaluronic Acid and Vitamin E To Reduce Fine Lines and Even Skin Tone Fragrance-Free 2 Ounce

Brickell Men's Products$38.774.6★1,972 rev

Newest

by launch date

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Daily Anti-Aging Face Cream Retinol & Hyaluronic Acid & Trial Size Hydro Boost Facial Cleanser 0.5 fl. oz

Neutrogena$22.46390 rev

1y ago

Brickell Mens Retinol Face Moisturizer Cream For Men Anti-Wrinkle Face Night Cream with Retinol Hyaluronic Acid and Vitamin E To Reduce Fine Lines and Even Skin Tone Fragrance-Free 2 Ounce

Brickell Men's Products$38.771,972 rev

2y ago

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer Daily Anti-Aging Cream with & Hyaluronic Acid to Fight Fine Lines Wrinkles Dark Spots 1.7 oz (pack of 2) 3.4 Ounce

Neutrogena$40.56243 rev

3y ago

Neutrogena Retinol Pro+ Anti-Wrinkle Night Moisturizer Rapid Wrinkle Repair Anti-Aging Face & Neck Cream Formulated without fragrance parabens dyes & phthalates Retinol 1.7 oz

Neutrogena$28.192,749 rev

4y ago

Neutrogena Rapid Wrinkle Repair Retinol Pro+ Power Facial Serum Gentle Anti-Aging Face Serum with Pure Retinol & Nourishing Emollients Non-Comedogenic Paraben-Free 1 fl. oz

Neutrogena$27.241,379 rev

4y ago

What buyers say about mens eye cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“EXCELLENT Product”

Moist/Dry10%

“Great moisturizer”

Suitability Combination Skin10%

“works really well on my combination skin”

Smell8%

“fragrances free”

Soft Feel8%

“Skin feels smooth”

Absorbency5%

“Absorbs nicely”

Cleansing5%

“Cleans well”

Suitability Dry Skin5%

“It does a great job with my usually dry skin”

Value For Money4%

“Good price”

Wrinkle3%

“Wrinkle free”

What buyers complain about

Smell8%

“Smells weird”

Functionality-Overall7%

“No Results”

Allergies6%

“Allergic Reaction”

Value For Money5%

“way overpriced”

Wrinkles5%

“wrinkles under my eyes”

Size-Overall5%

“Although the container is small”

Symptom Reduction4%

“have not seen any noticable changes or results”

Moist/Dry3%

“Not even a good moisturizer”

Oily/Greasy2%

“also leaves my skin feeling slightly oily”

Advertised Vs Actual Product2%

“Don't let the typical Amazon advertising Inflated photos of this product fool you”

Top return reasons

Smell15%

Product Condition14%

Advertised Vs Actual Product9%

Size-Overall7%

Functionality-Overall7%

Moist/Dry7%

Value For Money6%

Leak-Proof4%

Defective Material/Parts4%

Skin Health3%

Common questions

Is mens eye cream profitable to sell on Amazon United States?: The niche generates $3.1M/yr across 19 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the mens eye cream niche?: 3 brands and 102 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mens eye cream?: Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.7%.
When does demand for mens eye cream peak?: Demand peaks in Jun–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the mens eye cream niche?: Listings span $10.85–$40.56; the average listing price is $27.28 (sweet spot $15–$100). The average incumbent carries 9,702 reviews — the moat a new listing must climb.