Mens Exfoliating Body Wash

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

11.8%

Market size, estimated

$310Ka year

Peak month

June2.1× the quietest month

Top search term

mens exfoliating body wash36K searches a year

Listings sell for $15.11 on average, from $9.19 to $32.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $15.11 that is $11K to $15K a year per listing.

Average price

$15.11inside the $15 to $100 sweet spot

Price range

$9.19–$32.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

0.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #239 within Cleansers. It carries 5,974 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#239in Cleansers

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

5,974per listing

Listings tracked

26

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

67 months