mens exfoliating body wash
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Great$9.19–$32.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$310K$310K/yr · 173K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,974.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mens exfoliating body wash is a $310K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mens exfoliating body wash market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $302K–$378K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 3.3%
- Avg brand age
- 67 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
64
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
5%
- Old Spice71%
- DOVE MEN + CARE9%
- Irish Spring8%
- Every Man Jack3%
- Body Prescriptions2%
- Method2%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.1×
Top mens exfoliating body wash search terms
- mens exfoliating body wash36K/yr
- old spice gentleman body wash28K/yr
- old spice exfoliating body wash20K/yr
- exfoliating body wash men15K/yr
- exfoliating body wash for men10K/yr
- old spice volcano body wash6K/yr
- old spice body wash exfoliating7K/yr
- mens body wash exfoliating6K/yr
- old spice exfoliating body wash for men6K/yr
- old spice vanilla body wash5K/yr
Top mens exfoliating body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old Spice GentleMans Exfoliating & Moisturizing Body Wash for Men 24/7 Shower Fresh with Long Lasting Scent Renewing Vitamin B3 Blend Brown Sugar + Cocoa Butter Scent 26 oz
Old Spice$10.574.8★1,633 rev
Old Spice GentleMans Exfoliating & Moisturizing Body Wash for Men 24/7 Shower Fresh with Long Lasting Scent Renewing Vitamin B3 Blend Sandalwood + Aloe Vera Scent 26 oz
Old Spice$10.554.8★1,633 rev
Old Spice Cleansing Body Wash for Men 24/7 Shower Fresh with Lasting Scent Exfoliate & Moisture Gentle on Skin Vitamin B3 Volcano with Dark Cedar + Amber Scent 30 oz
Old Spice$10.534.7★1,255 rev
Old Spice Body Wash GentleMans Super Hydration for Men 24/7 Renewing Moisture Gentle on Skin with Skin Conditioners Vanilla + Shea Butter Scent 20 oz
Old Spice$11.784.7★2,987 rev
Old Spice GentleMans Exfoliating & Moisturizing Body Wash for Men 24/7 Shower Fresh with Long Lasting Scent Renewing Vitamin B3 Blend Himalayan Sea Salt + Glacier Water Scent 26 oz
Old Spice$10.494.8★1,633 rev
Newest
by launch date
Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
Old Spice$11.691,379 rev
Method Exfoliating Body Wash Micro Buffing - Notes of Ginger Cardamom & Cedarwood Made Without Parabens Smooths Skin with AHA & PHA 17 fl oz
Method$10.70253 rev
Every Man Jack Exfoliating Mens Body Wash for All Skin Types - Caribbean Coconut - Made with Natural Exfoliants - 14 fl oz (2 Pack)
Every Man Jack$19.5085 rev
Every Man Jack Exfoliating Body Wash for All Skin Types - Pacific Surf - Made with Natural Exfoliants -14 fl oz (2 Pack)
Every Man Jack$19.9285 rev
Old Spice GentleMans Exfoliating & Moisturizing Body Wash for Men 24/7 Shower Fresh with Long Lasting Scent Renewing Vitamin B3 Blend Sandalwood + Aloe Vera Scent 26 oz
Old Spice$10.551,633 rev
Trending
90-day click momentumEvery Man Jack Exfoliating Mens Body Wash for All Skin Types - Caribbean Coconut - Made with Natural Exfoliants - 14 fl oz (2 Pack)
Every Man Jack$19.504.7★
Men Body Scrub with Tea Tree Oil Exfoliating Body Scrub for Men Improve Odor Smooth Rough Skin Body Exfoliator Scrub for Back Chest Shoulders Butt Legs Mens Exfoliating Body Wash with 2% BHA 10% AHA
POP MODERN.C$10.564.6★
Every Man Jack Exfoliating Body Wash for All Skin Types - Pacific Surf - Made with Natural Exfoliants -14 fl oz (2 Pack)
Every Man Jack$19.924.7★
Method Exfoliating Body Wash Micro Buffing - Notes of Ginger Cardamom & Cedarwood Made Without Parabens Smooths Skin with AHA & PHA 17 fl oz
Method$10.704.5★
Old Spice Body Wash GentleMans Super Hydration for Men 24/7 Renewing Moisture Gentle on Skin with Skin Conditioners Fiji with Palm Tree + Coconut Scent 20 oz
Old Spice$11.084.7★
What buyers say about mens exfoliating body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“feels very clean”
“Excellent Product”
“Silky smooth”
“Excellent value”
“Nice lasting lather smells great”
“does not dry out”
“good for my skin”
“Exfoliation is decent”
“Cleans soo well”
What buyers complain about
“Scent doesn't last”
“lackluster lather”
“Overpriced”
“Causes irritation”
“Fluid leaking from bottle”
“Broken pump”
“Small bottle”
“Makes my skin that is so dry”
“feels like it takes forever to rinse off”
“This stuff burns when I applied it to my face”
Top return reasons
Common questions
- Is mens exfoliating body wash profitable to sell on Amazon United States?
- The niche generates $310K/yr across 26 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mens exfoliating body wash niche?
- 11 brands and 64 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in mens exfoliating body wash?
- Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.3%.
- When does demand for mens exfoliating body wash peak?
- Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.
- What does it cost to enter the mens exfoliating body wash niche?
- Listings span $9.19–$32.89; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 5,974 reviews — the moat a new listing must climb.