Is mens deodorant bulk profitable to sell on Amazon United States?

The niche generates $280K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the mens deodorant bulk niche?

5 brands and 111 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mens deodorant bulk?

Top complaints mined from reviews: Smell, Allergies, Stain Resistance. The return rate is 0.2%.

When does demand for mens deodorant bulk peak?

Demand peaks in Mar–Apr; the busiest month runs 4.9× the quietest.

What does it cost to enter the mens deodorant bulk niche?

Listings span $5.00–$35.88; the average listing price is $18.71 (sweet spot $15–$100). The average incumbent carries 10,096 reviews — the moat a new listing must climb.

mens deodorant bulk

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.71

avg listing price — sweet spot $15–$100

Price range

Good$5.00–$35.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$280K

$280K/yr · 128K searches

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,095.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mens deodorant bulk is a $280K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mens deodorant bulk market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $281K–$374K; units × avg price
Conversion rate: 11.7%
Avg BSR: #158
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Degree81%
Suave9%
Old Spice5%
Right Guard3%
Speed Stick2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +16.9% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 4.9×

Open Trend

Top mens deodorant bulk search terms

degree advanced 72 hour deodorant for men35K/yr +7.0%12.9% conv.
degree 72 hour deodorant for men23K/yr +34.8%13.5% conv.
mens deodorant bulk18K/yr +15.8%6.0% conv.
deodorant men bulk13K/yr +24.6%4.4% conv.
degree deodorant men 72 hour9K/yr +17.4%11.2% conv.
bulk deodorant men7K/yr +25.2%4.8% conv.
bulk mens deodorant7K/yr +8.5%3.8% conv.
mens degree deodorant 72 hr5K/yr +1.5%14.2% conv.
men deodorant bulk4K/yr +25.8%3.5% conv.
deodorant bulk men3K/yr -0.3%5.3% conv.

All search terms

Top mens deodorant bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Degree Men Advanced Antiperspirant Deodorant Everest 2 Count 72-Hour Sweat and Odor Protection Antiperspirant For Men With Body Heat Activated Technology 2.7 oz

Degree$7.704.7★15,619 rev

Degree Men Antiperspirant Deodorant Adventure Antiperspirant For Men With MotionSense Technology 2.7 oz Pack of 4

Degree$11.504.8★12,741 rev

Degree Men Advanced Protection Antiperspirant Deodorant 4 count Cool Rush 72-Hour Sweat and Odor Protection Antiperspirant For Men With MotionSense Technology 2.6 oz

Degree$18.004.8★3,134 rev

Suave Men Ocean Charge Antiperspirant Deodorant Stick Aluminum Free for 48hr odor & wetness protection 2.7 oz 12 pack

Suave$35.534.6★12 rev

Degree Men Advanced Protection Antiperspirant Deodorant Adventure 2.7 oz 2-Pack

Degree$5.404.8★12,741 rev

Newest

by launch date

Suave Men Ocean Charge Antiperspirant Deodorant Stick Aluminum Free for 48hr odor & wetness protection 2.7 oz 12 pack

Suave$35.5312 rev

7mo ago

Degree Mens Travel Deodorant Cool Rush 12-Pack 72H Body Heat Activated Mini Antiperspirant 0.5 Oz Ea

Degree$18.598 rev

11mo ago

Suave Active Sport Mens Antiperspirant Deodorant All Day Bergamot & Wood Scent Mens Deodorant for 48hr Odor & Wetness Protection 2.7oz 12 Pack

Suave$35.8847 rev

1y ago

Right Guard Sport Fresh Scent Antiperspirant & Deodorant Invisible Solid - 4-in-1 Deodorant For Men Blocks Sweat 48-Hour Odor Protection Quick-Drying & Long-Lasting 2.6 oz (6 Pack)

Right Guard$15.016,298 rev

1y ago

Degree Men Antiperspirant Deodorant Sage & Ocean Mist 72-Hour Sweat and Odor Protection Antiperspirant For Men With Body Heat Activated Technology 2.7 oz

Degree$5.0018,782 rev

3y ago

What buyers say about mens deodorant bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“Fresh scent”

Value For Money20%

“Great value”

Quality-Overall10%

“Excellent product”

Advertised Vs Actual Product7%

“As described”

Durability4%

“it's very durable”

Efficiency3%

“Does a really good job”

Moist/Dry3%

“This helps with dryness”

Allergies2%

“no irritation”

Stain Resistance2%

“Doesn't stain”

Size-Overall1%

“a convenient size”

What buyers complain about

Smell24%

“Don't like the scent”

Allergies8%

“got a rash”

Stain Resistance7%

“Stains clothes”

Advertised Vs Actual Product7%

“Picture wrong”

Durability6%

“Breaks apart”

Value For Money5%

“Waste of money”

Functionality-Overall3%

“it barely works”

Color3%

“does NOT PREVENT WHITE”

Quality-Overall3%

“Trash”

Defective Material/Parts2%

“ONE OF THE TWO UNITS CAME IN DAMAGED”

Top return reasons

Advertised Vs Actual Product34%

Smell24%

Value For Money7%

Defective Material/Parts4%

Size-Overall4%

Functionality-Overall4%

Protection4%

Leak-Proof3%

Stain Resistance3%

Color2%

Common questions

Is mens deodorant bulk profitable to sell on Amazon United States?: The niche generates $280K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the mens deodorant bulk niche?: 5 brands and 111 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mens deodorant bulk?: Top complaints mined from reviews: Smell, Allergies, Stain Resistance. The return rate is 0.2%.
When does demand for mens deodorant bulk peak?: Demand peaks in Mar–Apr; the busiest month runs 4.9× the quietest.
What does it cost to enter the mens deodorant bulk niche?: Listings span $5.00–$35.88; the average listing price is $18.71 (sweet spot $15–$100). The average incumbent carries 10,096 reviews — the moat a new listing must climb.