Mens Concealer

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months

268K

Growth, 90 days vs prior 90

-17.7%

Conversion, latest week

5.8%

Market size, estimated

$227Ka year

Peak month

May2.6× the quietest month

Top search term

revlon concealer47K searches a year

Listings sell for $14.57 on average, from $6.42 to $59.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.57 that is $7K to $11K a year per listing.

Average price

$14.57under the $15 to $100 sweet spot

Price range

$6.42–$59.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

1.1%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #118 within Face. It carries 9,834 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#118in Face

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

9,834per listing

Listings tracked

31

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

64 months