mens cologne body wash
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$24.26avg listing price — sweet spot $15–$100
Price range
Great$9.26–$44.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,149.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 50K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mens cologne body wash is a $50K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mens cologne body wash market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #840
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 2.7%
- Avg brand age
- 58 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
109
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Versace72%
- Old Spice16%
- Cremo5%
- Kandi3%
- Bath & Body Works2%
- Calvin Klein2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +4.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top mens cologne body wash search terms
- cologne body wash13K/yr
- versace body wash10K/yr
- mens cologne body wash9K/yr
- cologne body wash for men4K/yr
- versace shower gel5K/yr
- versace eros body wash4K/yr
- versace body wash for men5K/yr
Top mens cologne body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Versace Eros for Men 8.4 oz Invigorating Shower Gel
Versace$34.804.6★1,004 rev
Versace Man Eau Fraiche by Versace for Men 6.7 oz Perfumed Bath & Shower Gel
Versace$30.324.6★557 rev
Versace Eros Flame for Men 8.4 oz Perfumed Shower Gel
Versace$30.604.4★482 rev
Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
Old Spice$11.694.4★1,379 rev
Versace Bright Crystal by Versace for Women 6.7 oz Perfumed Bath & Shower Gel
Versace$31.034.7★882 rev
Newest
by launch dateOld Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
Old Spice$11.691,379 rev
Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cardamom + Amber Wood Scent 20 oz
Old Spice$11.461,379 rev
Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Velvet Sage + Driftwood Scent 20 oz
Old Spice$11.621,379 rev
Versace Eros Energy Shower Gel 250 ml
Versace$36.0231 rev
Bedroom Kandi for Men Body Wash 8.5 Fl Oz Pheromone Infused Moisturizing & Deodorizing Formula with Aloe Shea Butter & Essential Oils for Smooth Skin & All Day Freshness - Premium Grooming Product
Kandi$19.59153 rev
Trending
90-day click momentumOld Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
Old Spice$11.694.4★
Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cardamom + Amber Wood Scent 20 oz
Old Spice$11.464.4★
Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Velvet Sage + Driftwood Scent 20 oz
Old Spice$11.624.4★
Bedroom Kandi for Men Body Wash 8.5 Fl Oz Pheromone Infused Moisturizing & Deodorizing Formula with Aloe Shea Butter & Essential Oils for Smooth Skin & All Day Freshness - Premium Grooming Product
Kandi$19.593.7★
Versace Eros for Men 8.4 oz Invigorating Shower Gel
Versace$34.804.6★
What buyers say about mens cologne body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting fragrance”
“Fantastic man scent with nice creamy lather”
“Excellent product”
“Good value for money”
“keeps your skin really soft”
“cleans well”
“doesnt dry out my skin”
“Doesnt dry my skin out either”
“good size”
“Convenient for my husband”
What buyers complain about
“No scent”
“Doesn't lather”
“Waste of money”
“bottle leak”
“He had an allergic reaction to it”
“does not last”
“The bottle is really big”
“No soap quality to this I dont recommend”
“a little too moisturizing for what I like”
“Shame on me for falling for their advertisements”
Top return reasons
Common questions
- Is mens cologne body wash profitable to sell on Amazon United States?
- The niche generates $50K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the mens cologne body wash niche?
- 6 brands and 109 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in mens cologne body wash?
- Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.3%.
- When does demand for mens cologne body wash peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the mens cologne body wash niche?
- Listings span $9.26–$44.01; the average listing price is $24.26 (sweet spot $15–$100). The average incumbent carries 4,149 reviews — the moat a new listing must climb.