Mens Cologne Body Wash

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

4.1%

Market size, estimated

$50Ka year

Peak month

December1.7× the quietest month

Top search term

cologne body wash13K searches a year

Listings sell for $24.26 on average, from $9.26 to $44.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.26 that is $0 to $2K a year per listing.

Average price

$24.26inside the $15 to $100 sweet spot

Price range

$9.26–$44.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.3%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #840 within Cleansers. It carries 4,149 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#840in Cleansers

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

4,149per listing

Listings tracked

18

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

58 months