Mens Cologne

Shoppers searched for this 46.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47.1M a year.

Searches, last 12 months

46.8M

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

1.9%

Market size, estimated

$47.1Ma year

Peak month

December3.2× the quietest month

Top search term

mens cologne11.3M searches a year

Listings sell for $51.62 on average, from $8.08 to $125.69. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 12,500 to 15,000 of them. At $51.62 that is $645K to $774K a year per listing.

Average price

$51.62inside the $15 to $100 sweet spot

Price range

$8.08–$125.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

12,500–15,000

Revenue per listing a year

$645K–$774K

Returns

0.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #29 within Men's. It carries 19,662 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

0.4%

Average rank

#29in Men's

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

19,662per listing

Listings tracked

57

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months