Mens Cocoa Butter Lotion
MaybeReturns run at only 0.5% of orders. But the top 5 brands take 100% of clicks, so Mens Cocoa Butter Lotion is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $1.8M/yr1.7M searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 50%top-5 click share · 3 brands · 86 sellers
Flapen Score
Mens Cocoa Butter Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Cocoa Butter Lotion is stronger. Inside it, weaker.
Market
The Mens Cocoa Butter Lotion market on Amazon at a glance
Mens Cocoa Butter Lotion is a $1.8M a year market on Amazon United States, with 1.7M searches a year. The top 5 brands take 100% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 1.7M times a year and 8.4% buy. Search demand moved -5.7% in 90 days, so the $1.8M a year market is softening.
- Search volume
- 1.7M
- Search growth, 90 days
- -5.7%
- Conversion
- 8.4%
- Market size
- $1.8M
02 · Money
The money is there.
Shoppers bought 125K to 150K units at $12.85 on average, 4,000 to 5,000 per product. Units times price is $1.6M to $1.9M a year.
- Units sold
- 125K–150K
- Units per product
- 4,000–5,000
- Average price
- $12.85
- Units × price
- $1.6M–$1.9M
03 · Shelf
Brands here are established.
The average listing ranks #255. 100% of listings ship Prime. 71% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.3% of the time. The average brand has sold here for 74 months.
- Average BSR
- #255
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.3%
- Average brand age
- 74 months
Products
Top Mens Cocoa Butter Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vaseline Intensive Care Body Lotion Cocoa Radiant 3 count for Dry Skin Lotion Made with Ultra-Hydrating Lipids and Pure Cocoa Butter for a Long-Lasting Radiant Glow 20.3 Oz
- Price
- $16.83
- Rating
- 4.8/5
- Reviews
- 15,407
- Age
- 10y ago
Vaseline Intensive Care Unscented Advanced Repair Body Lotion - Ultra-Hydrating with Lipids for Extremely Dry Skin 20.3 oz Pack of 3
- Price
- $17.24
- Rating
- 4.7/5
- Reviews
- 6,930
- Age
- 10y ago
Vaseline Intensive Care Nourishing Moisture Body Lotion 3 Pk Made with Ultra-Hydrating Lipids + Pure Oat Extract for Dry Skin for Nourished Healthy-Looking Skin 20.3 oz
- Price
- $18.07
- Rating
- 4.7/5
- Reviews
- 5,934
- Age
- 10y ago
Vaseline Intensive Care Cocoa Radiant Hand & Body Moisturizer + Lip Therapy with Cocoa Butter for Healing Dry Skin & Lips
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 955
- Age
- 10y ago
Vaseline Intensive Care Body Lotion for Dry Skin Soothing Hydration Lotion Made with Ultra-Hydrating Lipids + 1% Aloe Vera Extract to Refresh Dehydrated Skin 20.3 oz Pack of 3 (packaging May Vary)
- Price
- $18.05
- Rating
- 4.7/5
- Reviews
- 5,607
- Age
- 10y ago
Trending
90-day click momentum
Vaseline Intensive Care Lotion Unscented Advanced Repair 2-Pack Non-Greasy Moisturizer for Extremely Dry Skin 10 Oz Ea
- Price
- $16.12
- Rating
- 4.8/5
- Reviews
- 312
- Age
- 8y ago
Vaseline Soothing Hydration 2-Pack Intensive Care Moisturizing Hand and Body Lotion with Aloe Ultra-Hydrating Lipids 48 Hours of Moisture 10 Oz Ea
- Price
- $15.02
- Rating
- 4.7/5
- Reviews
- 3,625
- Age
- 11y ago
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 2,661
- Age
- 12mo ago
Vaseline Healthy Daily Body Lotion | With Niacinamide | For All Skin Types | 6.67 Fl Oz (200ml)
- Price
- $9.81
- Rating
- 4.2/5
- Reviews
- 3,315
- Age
- 9y ago
Vaseline Intensive Care Cocoa Radiant Hand & Body Moisturizer + Lip Therapy with Cocoa Butter for Healing Dry Skin & Lips
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 955
- Age
- 10y ago
Newest
by launch date
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 2,533
- Age
- 11mo ago
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 2,661
- Age
- 12mo ago
Vaseline Intensive Care Lotion Unscented Advanced Repair Non-Greasy Moisturizer for Extremely Dry Skin + Professional Lip Therapy Tube
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 1y ago
Vaseline Pro VitaB3 Serum Burst Lotion Supple & Soft Healthy Hydrated Skin Lightweight 10x Antioxidant Power of Vitamin C with Vitamin B3 Hyaluronic Acid & Peptides 7.5 fl oz
- Price
- $6.18
- Rating
- 4.3/5
- Reviews
- 978
- Age
- 2y ago
Vaseline Pro VitaB3 Skin Care Serum Burst for Healthy Glowing Skin Luminous Glow & Supple & Soft 10x Antioxidant Power of Vitamin C with Vitamin B3 Hyaluronic Acid 7.5 fl oz 2Pk
- Price
- $13.17
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
0%
- Vaseline86%
- NIVEA12%
- Amazon Basics2%
Search terms
Top Mens Cocoa Butter Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vaseline lotion883K/yr
- vaseline body lotion170K/yr
- vaseline intensive care lotion154K/yr
- vaseline cocoa radiant lotion36K/yr
- nivea cocoa butter lotion63K/yr
- vaseline lotion cocoa butter56K/yr
- lotion vaseline44K/yr
- vaseline cream33K/yr
- body lotion vaseline26K/yr
- vaseline intensive care27K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Cocoa Butter Lotion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very strong scent
Awful smell
Smells weird
Very greasy
Extremely greasy
too greasy
No moisture
Not moisturizing
Doesnt moisturize
Its huge
Extremely small
the bottle is extremely tiny
Not as dense/thick as expected
Not thick
Not as thick as advertised
Love
fragrance free
Light scent
clean scent
Super hydrating
Amazing moisturizer
Very moisturizing
Glowing Skin
Nice shimmer,
Nice shine
Silky Smooth
Silky smooth
Keeps your skin soft
Very good quality product, arrived in perfect condition and works great
Great quality moisturizer
Excellent product
Return
0.5% Return rate 20% Fixable by listing
Bottle was leaky
Leaked
it will leak
Very strong scent
Awful smell
Smells weird
Very greasy
Extremely greasy
too greasy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Cocoa Butter Lotion questions
Answered from the same tracked data.