Mens Cocoa Butter Lotion

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

8.4%

Market size, estimated

$1.8Ma year

Top search term

vaseline lotion883K searches a year

Listings sell for $12.85 on average, from $4.15 to $30.04. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $12.85 that is $51K to $64K a year per listing.

Average price

$12.85under the $15 to $100 sweet spot

Price range

$4.15–$30.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$51K–$64K

Returns

0.5%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #255 within Foot & Hand Care. It carries 4,656 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#255in Foot & Hand Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

4,656per listing

Listings tracked

28

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

74 months