Is mens body wash gift set profitable to sell on Amazon United States?

The niche generates $154K/yr across 65 tracked products. 16 of 19 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the mens body wash gift set niche?

35 brands and 127 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in mens body wash gift set?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.7%.

When does demand for mens body wash gift set peak?

Demand peaks in Nov–Dec; the busiest month runs 32.1× the quietest.

What does it cost to enter the mens body wash gift set niche?

Listings span $7.04–$56.87; the average listing price is $24.80 (sweet spot $15–$100). The average incumbent carries 1,413 reviews — the moat a new listing must climb.

mens body wash gift set

Worth a look

Shows low returns (0.7%), but soft demand (-20.6% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.80

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great$7.04–$56.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,413.28

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$154K

$154K/yr · 379K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mens body wash gift set is a $154K/yr Amazon United States market (379K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mens body wash gift set market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $198K–$248K; units × avg price
Conversion rate: 1.6%
Avg BSR: #742
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 4.3%
Avg brand age: 48 months
Avg seller age: 131 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

127

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

27%

Top 20: 65%

Open market

47%

Every Man Jack16%
Yard House9%
DOYEEWO8%
BODY & EARTH7%
Baylis & Harding7%
Bath & Body Works6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 32.1×

Open Trend

Top mens body wash gift set search terms

mens body wash gift set64K/yr -28.1%0.8% conv.
mens bath set51K/yr -24.3%1.4% conv.
mens shower set41K/yr -45.2%0.8% conv.
mens shower kit19K/yr +2.8%1.1% conv.
mens body care set24K/yr -10.1%1.3% conv.
shower kit for men12K/yr +6.4%1.9% conv.
bath set for men18K/yr -15.6%1.4% conv.
mens shower gift set19K/yr +2.1%1.3% conv.
men bath set15K/yr -29.0%0.8% conv.
body wash set for men gift10K/yr +87.9%1.0% conv.

All search terms

Top mens body wash gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gifts for Men Mens Body Wash Bath Gift Set Cleanses Hydrates Nourishes Skin

DOYEEWO$16.444.6★396 rev

Every Man Jack Mens Bath and Body Gift Set - Amber + Sandalwood Scent - Clean Ingredients - Includes Hydrating Body Wash 2-in-1 Shampoo Aluminum-free Deodorant & Face Wash

Every Man Jack$31.304.7★1,237 rev

Adidas Dynamic Pulse Aftershave Giftset - 1.6 fl oz EDT + 2.5 fl oz + 8.4 fl oz + 13.5 fl oz Shower Gel Notes of Mint Apple and Wood Mens Fragrance Long Lasting Sporty

adidas$19.344.7★134 rev

Every Man Jack Mens Bath and Body Gift Set - Coconut + Driftwood Scent - Clean Ingredients - Includes Hydrating Body Wash 2-in-1 Shampoo Aluminum-free Deodorant & Face Wash

Every Man Jack$32.504.7★1,237 rev

Baylis & Harding The Fuzzy Duck Bergamot Hemp & Sandalwood Mens Luxury Grooming Tin Gift Set For Men - Vegan Friendly

Baylis & Harding$16.224.6★782 rev

Newest

by launch date

Bath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack

Bath & Body Works$37.69691 rev

5mo ago

Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz

Old Spice$11.691,379 rev

6mo ago

Bath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack

Bath & Body Works$38.26691 rev

7mo ago

Adidas Dynamic Pulse Aftershave Giftset - 1.6 fl oz EDT + 2.5 fl oz + 8.4 fl oz + 13.5 fl oz Shower Gel Notes of Mint Apple and Wood Mens Fragrance Long Lasting Sporty

adidas$19.34134 rev

10mo ago

Convenience Kits International Mens Premium 20-Piece Kit with Travel Size TSA Compliant Essentials Featuring: Dove Men & Care Products in Black Dopp Bag

Convenience Kits International$27.4493 rev

10mo ago

What buyers say about mens body wash gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“Fragrance is wonderful”

Gifting Purpose11%

“Best gift”

Quality-Overall11%

“Excellent product”

Value For Money7%

“affordable price”

Soft Feel3%

“Soft and smooth”

Advertised Vs Actual Product3%

“it was accurate in the description”

Size-Overall3%

“fits easily”

Lather3%

“It lathers well”

Cleansing2%

“I do feel clean”

Ease Of Use2%

“Easy to use”

What buyers complain about

Smell16%

“No scent”

Size-Overall11%

“They are pretty big”

Quality-Overall6%

“Cheap quality”

Durability6%

“they aren't as durable”

Leak-Proof5%

“leaked through”

Value For Money5%

“Waste of money”

Lather4%

“lackluster lather”

Advertised Vs Actual Product3%

“Not as advertised”

Strength1%

“weak”

Allergies1%

“Irritated the skin on my face so bad it burned”

Top return reasons

Size-Overall34%

Smell16%

Leak-Proof13%

Advertised Vs Actual Product6%

Quality-Overall5%

Material Quality4%

Value For Money3%

Strength2%

Defective Material/Parts2%

Thin2%

Common questions

Is mens body wash gift set profitable to sell on Amazon United States?: The niche generates $154K/yr across 65 tracked products. 16 of 19 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the mens body wash gift set niche?: 35 brands and 127 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in mens body wash gift set?: Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.7%.
When does demand for mens body wash gift set peak?: Demand peaks in Nov–Dec; the busiest month runs 32.1× the quietest.
What does it cost to enter the mens body wash gift set niche?: Listings span $7.04–$56.87; the average listing price is $24.80 (sweet spot $15–$100). The average incumbent carries 1,413 reviews — the moat a new listing must climb.