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Mens Body Wash

Pass

Mens Body Wash scores 66 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew +11.0% this quarter, and returns run at 0.2% of orders.

Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$1.1M/yr716K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
29%top-5 click share · 25 brands · 214 sellers

Flapen Score

Mens Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Body Wash is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Body Wash 716K times last year and spent an estimated $1.1M. The top 5 brands take 66% of clicks. Demand peaks in Jul–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
716K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
11.0%
Market size, estimated
$1.1Ma year
Peak month
July2.5× the quietest month
Top search term
mens 3 in 1 body wash and shampoo85K searches a year

02 · Price

A sale here is worth $14.25.

Listings sell for $14.25 on average, from $3.15 to $39.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $14.25 that is $11K to $14K a year per listing.

Average price
$14.25under the $15 to $100 sweet spot
Price range
$3.15–$39.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Cleansers. It carries 8,594 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#133in Cleansers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
8,594per listing
Listings tracked
71

04 · Newcomers

Amazon counts 13 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
79 months

Products

Top Mens Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$22K$45K$67K$89K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

214

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

29%

Top 20: 65%

Open market

26%

  • DOVE MEN + CARE20%
  • Old Spice15%
  • Dial14%
  • Irish Spring10%
  • Method9%
  • NIVEA MEN8%

Demand

Mens Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Mens Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens 3 in 1 body wash and shampoo85K/yr
  • mens shower gel103K/yr
  • mens body soap90K/yr
  • mens shampoo and body wash52K/yr
  • mens natural body wash45K/yr
  • mens body wash and shampoo35K/yr
  • men shower gel34K/yr
  • natural body wash for men27K/yr
  • 3 in 1 body wash for men33K/yr
  • mens body wash 3 in 141K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Body Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell26%+2.76

Chemical smell

Scent doesn't last

Funky smell

Leak-Proof7%

leaking everywhere

Leaked

Leaking product

Motor Power6%−0.05

Pump didn't work

Faulty pump

Pump broken

Allergies4%−0.02

Causes irritation

Skin irritation

Allergic reaction

Lather4%−0.01

Doesn't lather well

Doesn't lather good

lackluster lather

Love

Smell49%+2.76

Clean fragrance

Clean Scent

Fresh scent

Quality-Overall8%+0.27

The quality has been consistent

Excellent product

Is very good quality and moisturizing

Value For Money8%+0.56

Great Deal

Decent price

Amazing value

Lather5%−0.01

Rich luxurious lather

Good Lather

Nice lasting lather

Moist/Dry4%+0.15

Very Moisturizing

does not dry out

Good moisturizer

Return

0.2% Return rate 11% Fixable by listing

Smell34%█▇█▇█▇

Chemical smell

Scent doesn't last

Funky smell

Leak-Proof26%▅▆▇▇▇█

leaking everywhere

Leaked

Leaking product

Motor Power12%██▇██▇

Pump didn't work

Faulty pump

Pump broken

Advertised Vs Actual Product7%█▇▆▆▆▄
Value For Money5%▅▅▆▄▄█

A little expensive

Expensive

It is expensive

FAQ

Common Mens Body Wash questions

Answered from the same tracked data.