Mens Body Wash
PassMens Body Wash scores 66 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +11.0% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $1.1M/yr716K searches / yr
- 90-day growth
- +11.0%search demand this quarter
- Competition
- 29%top-5 click share · 25 brands · 214 sellers
Flapen Score
Mens Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Body Wash is stronger. Inside it, weaker.
Market
The Mens Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Body Wash 716K times last year and spent an estimated $1.1M. The top 5 brands take 66% of clicks. Demand peaks in Jul–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 716K
- Growth, 90 days vs prior 90
- +11.0%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $1.1Ma year
- Peak month
- July2.5× the quietest month
- Top search term
- mens 3 in 1 body wash and shampoo85K searches a year
02 · Price
A sale here is worth $14.25.
Listings sell for $14.25 on average, from $3.15 to $39.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $14.25 that is $11K to $14K a year per listing.
- Average price
- $14.25under the $15 to $100 sweet spot
- Price range
- $3.15–$39.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Cleansers. It carries 8,594 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #133in Cleansers
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 8,594per listing
- Listings tracked
- 71
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Mens Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
214
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
29%
Top 20: 65%
Open market
26%
- Brand 120%
- Brand 215%
- Brand 314%
- Brand 410%
- Brand 59%
- Brand 68%
Demand
Mens Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Mens Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens 3 in 1 body wash and shampoo85K/yr
- mens shower gel103K/yr
- mens body soap90K/yr
- mens shampoo and body wash52K/yr
- mens natural body wash45K/yr
- mens body wash and shampoo35K/yr
- men shower gel34K/yr
- natural body wash for men27K/yr
- 3 in 1 body wash for men33K/yr
- mens body wash 3 in 141K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Body Wash
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Body Wash questions
Answered from the same tracked data.









