Is mens body wash profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 71 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Launch it (66/100).

How competitive is the mens body wash niche?

25 brands and 214 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in mens body wash?

Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.2%.

When does demand for mens body wash peak?

Demand peaks in Jul–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the mens body wash niche?

Listings span $3.15–$39.05; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 8,594 reviews — the moat a new listing must climb.

mens body wash

Launch it

A $1.1M/yr market growing +11.0% this quarter with returns at 0.2% — clears our launch bar.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Competition

Great29%

top-5 click share — an open shelf

Market size

Great$1.1M

$1.1M/yr · 716K searches

Avg price

Good$14.25

avg listing price — sweet spot $15–$100

Price range

Good$3.15–$39.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,594.41

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mens body wash is a $1.1M/yr Amazon United States market (716K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jul–Dec. Verdict: Launch it — 66/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mens body wash market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: $855K–$1.1M; units × avg price
Conversion rate: 11.0%
Avg BSR: #133
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

214

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

29%

Top 20: 65%

Open market

26%

DOVE MEN + CARE20%
Old Spice15%
Dial14%
Irish Spring10%
Method9%
NIVEA MEN8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top mens body wash search terms

mens 3 in 1 body wash and shampoo85K/yr +18.0%11.5% conv.
mens shower gel103K/yr +9.6%8.6% conv.
mens body soap90K/yr +18.6%6.2% conv.
mens shampoo and body wash52K/yr +26.7%9.7% conv.
mens natural body wash45K/yr +8.8%5.5% conv.
mens body wash and shampoo35K/yr +35.7%9.7% conv.
men shower gel34K/yr +10.9%7.4% conv.
natural body wash for men27K/yr +3.1%5.3% conv.
3 in 1 body wash for men33K/yr -23.9%10.9% conv.
mens body wash 3 in 141K/yr -7.3%9.6% conv.

All search terms

Top mens body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dial Men 3in1 Body Hair and Face Wash Hydro Fresh 32 fl oz

Dial$6.874.6★10,582 rev

Irish Spring 5 in 1 Moisturizing Body Wash for Men Shampoo Conditioner Body and Face Wash and 24 Hour Deodorizer Paraben-Free Fresh Eucalyptus & Bergamot Scent 30 fl oz - Packaging may vary

Irish Spring$6.804.7★27,251 rev

DOVE MEN + CARE Body and Face Wash Hydrating Clean Comfort Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz

DOVE MEN + CARE$10.024.7★2,739 rev

Old Spice Refreshing 2-in-1 Hair & Body Wash Conditioner for Men High Endurance 3X Defense 24/7 Shower Fresh with Lasting Scent Scented 24 oz

Old Spice$6.764.7★1,463 rev

DOVE MEN + CARE Body and Face Wash Invigorating Revive 3N1 with Tea Tree Oil with 24-Hour Nourishing Micromoisture Technology 30 oz

DOVE MEN + CARE$10.824.7★628 rev

Newest

by launch date

Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz

Old Spice$11.691,379 rev

6mo ago

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle

Native$16.351,590 rev

7mo ago

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz

Native$9.916,074 rev

7mo ago

Method Men Body Wash Sandalwood and Vetiver Paraben and Phthalate Free Quick-Lathering Cleansers Cruelty Free 28 oz

Method$12.476,833 rev

9mo ago

DOVE MEN + CARE Body and Face Wash Invigorating Revive 3N1 with Tea Tree Oil with 24-Hour Nourishing Micromoisture Technology 30 oz

DOVE MEN + CARE$10.82628 rev

1y ago

What buyers say about mens body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell49%

“Clean fragrance”

Quality-Overall8%

“The quality has been consistent”

Value For Money8%

“Great Deal”

Lather5%

“Rich luxurious lather”

Moist/Dry4%

“Very Moisturizing”

Cleansing4%

“Rinses clean”

Soft Feel3%

“Skin feels smooth”

Advertised Vs Actual Product2%

“As advertised”

Suitability Dry Skin2%

“Good for dry skin”

Ease Of Cleaning2%

“It cleans effectively”

What buyers complain about

Smell26%

“Chemical smell”

Leak-Proof7%

“leaking everywhere”

Motor Power6%

“Pump didn't work”

Allergies4%

“Causes irritation”

Lather4%

“Doesn't lather well”

Value For Money4%

“A little expensive”

Moist/Dry3%

“not moisturizing”

Quality-Overall3%

“Not high quality”

Ease Of Cleaning2%

“Hard to wash off”

Size-Overall2%

“It's too short”

Top return reasons

Smell34%

Leak-Proof26%

Motor Power12%

Advertised Vs Actual Product7%

Value For Money5%

Size-Overall4%

Defective Material/Parts2%

Product Condition1%

Moist/Dry1%

Functionality-Overall1%

Common questions

Is mens body wash profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 71 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Launch it (66/100).
How competitive is the mens body wash niche?: 25 brands and 214 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in mens body wash?: Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.2%.
When does demand for mens body wash peak?: Demand peaks in Jul–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the mens body wash niche?: Listings span $3.15–$39.05; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 8,594 reviews — the moat a new listing must climb.