Mens Body Wash
PassMens Body Wash scores 66 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew +11.0% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $1.1M/yr716K searches / yr
- 90-day growth
- +11.0%search demand this quarter
- Competition
- 29%top-5 click share · 25 brands · 214 sellers
Flapen Score
Mens Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Body Wash is stronger. Inside it, weaker.
Market
The Mens Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Body Wash 716K times last year and spent an estimated $1.1M. The top 5 brands take 66% of clicks. Demand peaks in Jul–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 716K
- Growth, 90 days vs prior 90
- +11.0%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $1.1Ma year
- Peak month
- July2.5× the quietest month
- Top search term
- mens 3 in 1 body wash and shampoo85K searches a year
02 · Price
A sale here is worth $14.25.
Listings sell for $14.25 on average, from $3.15 to $39.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $14.25 that is $11K to $14K a year per listing.
- Average price
- $14.25under the $15 to $100 sweet spot
- Price range
- $3.15–$39.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Cleansers. It carries 8,594 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #133in Cleansers
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 8,594per listing
- Listings tracked
- 71
04 · Newcomers
Amazon counts 13 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Mens Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dial Men 3in1 Body Hair and Face Wash Hydro Fresh 32 fl oz
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 10,582
- Age
- 10y ago

Irish Spring 5 in 1 Moisturizing Body Wash for Men Shampoo Conditioner Body and Face Wash and 24 Hour Deodorizer Paraben-Free Fresh Eucalyptus & Bergamot Scent 30 fl oz - Packaging may vary
- Price
- $6.80
- Rating
- 4.7/5
- Reviews
- 27,251
- Age
- 4y ago

DOVE MEN + CARE Body and Face Wash Hydrating Clean Comfort Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz
- Price
- $10.02
- Rating
- 4.7/5
- Reviews
- 2,739
- Age
- 5y ago

Old Spice Refreshing 2-in-1 Hair & Body Wash Conditioner for Men High Endurance 3X Defense 24/7 Shower Fresh with Lasting Scent Scented 24 oz
- Price
- $6.76
- Rating
- 4.7/5
- Reviews
- 1,463
- Age
- 9y ago

DOVE MEN + CARE Body and Face Wash Invigorating Revive 3N1 with Tea Tree Oil with 24-Hour Nourishing Micromoisture Technology 30 oz
- Price
- $10.82
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 1y ago
Trending
90-day click momentum
Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
- Price
- $11.69
- Rating
- 4.4/5
- Reviews
- 1,379
- Age
- 6mo ago

Method Men Body Wash Sandalwood and Vetiver Paraben and Phthalate Free Quick-Lathering Cleansers Cruelty Free 28 oz
- Price
- $12.47
- Rating
- 4.7/5
- Reviews
- 6,833
- Age
- 9mo ago

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle
- Price
- $16.35
- Rating
- 4.7/5
- Reviews
- 1,590
- Age
- 7mo ago

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 6,074
- Age
- 7mo ago

DOVE MEN + CARE Body and Face Wash Hydrating Clean Comfort Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz
- Price
- $10.02
- Rating
- 4.7/5
- Reviews
- 2,739
- Age
- 5y ago
Newest
by launch date
Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
- Price
- $11.69
- Rating
- 4.4/5
- Reviews
- 1,379
- Age
- 6mo ago

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle
- Price
- $16.35
- Rating
- 4.7/5
- Reviews
- 1,590
- Age
- 7mo ago

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 6,074
- Age
- 7mo ago

Method Men Body Wash Sandalwood and Vetiver Paraben and Phthalate Free Quick-Lathering Cleansers Cruelty Free 28 oz
- Price
- $12.47
- Rating
- 4.7/5
- Reviews
- 6,833
- Age
- 9mo ago

DOVE MEN + CARE Body and Face Wash Invigorating Revive 3N1 with Tea Tree Oil with 24-Hour Nourishing Micromoisture Technology 30 oz
- Price
- $10.82
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
214
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
29%
Top 20: 65%
Open market
26%
- DOVE MEN + CARE20%
- Old Spice15%
- Dial14%
- Irish Spring10%
- Method9%
- NIVEA MEN8%
Demand
Mens Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Mens Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens 3 in 1 body wash and shampoo85K/yr
- mens shower gel103K/yr
- mens body soap90K/yr
- mens shampoo and body wash52K/yr
- mens natural body wash45K/yr
- mens body wash and shampoo35K/yr
- men shower gel34K/yr
- natural body wash for men27K/yr
- 3 in 1 body wash for men33K/yr
- mens body wash 3 in 141K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Body Wash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Chemical smell
Scent doesn't last
Funky smell
leaking everywhere
Leaked
Leaking product
Pump didn't work
Faulty pump
Pump broken
Causes irritation
Skin irritation
Allergic reaction
Doesn't lather well
Doesn't lather good
lackluster lather
Love
Clean fragrance
Clean Scent
Fresh scent
The quality has been consistent
Excellent product
Is very good quality and moisturizing
Great Deal
Decent price
Amazing value
Rich luxurious lather
Good Lather
Nice lasting lather
Very Moisturizing
does not dry out
Good moisturizer
Return
0.2% Return rate 11% Fixable by listing
Chemical smell
Scent doesn't last
Funky smell
leaking everywhere
Leaked
Leaking product
Pump didn't work
Faulty pump
Pump broken
A little expensive
Expensive
It is expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Body Wash questions
Answered from the same tracked data.









