Is mens body scrubber profitable to sell on Amazon United States?

The niche generates $554K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (60/100).

How competitive is the mens body scrubber niche?

24 brands and 51 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in mens body scrubber?

Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.6%.

When does demand for mens body scrubber peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the mens body scrubber niche?

Listings span $5.79–$28.79; the average listing price is $12.55 (sweet spot $15–$100). The average incumbent carries 7,641 reviews — the moat a new listing must climb.

mens body scrubber

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good$554K

$554K/yr · 456K searches

Price range

Good$5.79–$28.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.55

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,641.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mens body scrubber is a $554K/yr Amazon United States market (456K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mens body scrubber market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $502K–$628K; units × avg price
Conversion rate: 9.7%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

47%

Top 20: 96%

Top-5 click share

46%

Top 20: 87%

Open market

47%

MANSCAPED12%
canroom11%
INNERNEED11%
AmazerBath6%
MainBasics6%
AXE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top mens body scrubber search terms

body scrubber for men135K/yr -16.7%7.4% conv.
mens shower scrubber74K/yr -4.4%8.0% conv.
mens body scrubber65K/yr -4.7%6.7% conv.
silicone body scrubber men58K/yr -49.9%6.7% conv.
men body scrubber17K/yr -10.3%6.1% conv.
men shower scrubber14K/yr -2.9%5.2% conv.
mens exfoliating body scrubber11K/yr +9.1%5.5% conv.
mens scrubber for shower12K/yr -14.5%7.9% conv.
mens body scrubber for shower13K/yr -30.8%7.4% conv.
body scrubber men9K/yr -8.5%7.0% conv.

All search terms

Top mens body scrubber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MANSCAPED The Body Buffer Premium Silicone Scrubber for Nourishing Cleaning & Exfoliating Your Skin - Lather Boosting Bristles with Ergonomic No-Slip Handle Long-Lasting & Easy to Clean (1-Pack)

MANSCAPED$18.784.4★9,158 rev

Canroom Silicone Body Scrubber - Zinc Infused-Highly Elastic Bristles Exfoliating Body Scrubber for Shower Body Cellulite Reduction Blood Circulation- Black

canroom$9.464.5★1,731 rev

INNERNEED Food-Grade Soft Silicone Body Scrubber Shower Brush Handheld Cleansing Skin Brush Gentle Exfoliating and Lather Well (Black)

INNERNEED$6.114.5★15,010 rev

MainBasics Shower Tool Duo 2-1 Shower Loofah Sponge and Exfoliating Body Scrubber (2 Pack Black)

MainBasics$9.994.6★1,306 rev

SERRENTO Loofah Body Scrubber Shower - Luffa Sponge 2PCS Black & White Set

CraftsOfEgypt$14.024.5★1,729 rev

Newest

by launch date

Almooni Natural Exfoliating Loofah for Men Lightly Abrasive Egyptian Loofah Body Scrubber for Men Dual-Sided with Cotton Back Hand Strap Black 2-Count

ALMOONI$12.65574 rev

11mo ago

Caveem Exfoliating Body Scrubber Rough Exfoliation Body Exfoliator Sponge for Remove Dead Skin Body Exfoliating Sponges Bath and Body Exfoliate Buffer Mens and Womens Sponge for Shower (2 Pack)

CAVEEM$9.63791 rev

1y ago

CORATED African Net Sponge Authentic Shower Loofah Exfoliating Bath Sponge Body Scrubber for Women and Men Daily Use Body Care Travel Portable Bath Accessories Spa Gifts

CORATED$9.802,374 rev

1y ago

Silicone Back Scrubber for Shower 17in Lengthen Long Handle Body Brush Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam Long Handle Back Scrubber for Men

VWMYQ$14.184,106 rev

2y ago

AmazerBath Charcoal Loofah Sponge Shower Loofah 60g/PCS - Body Scrubber Loofa Set of 4 - Charcoal Blue Green Purple & Red Bath Sponge for Men and Women

AmazerBath$7.045,444 rev

2y ago

What buyers say about mens body scrubber

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Amazing quality”

Soft Feel11%

“Excellent quality and soft”

Ease Of Cleaning10%

“Fresh clean”

Value For Money8%

“Excellent value”

Advertised Vs Actual Product7%

“Exactly what I wanted”

Cleansing6%

“easy to clean”

Durability5%

“Holding up great”

Efficiency5%

“it does the job better than anything else I've tried”

Lather4%

“Lathers up really well”

Size-Overall4%

“Fits perfectly in my hand”

What buyers complain about

Durability10%

“Broke within a month”

Hard Feel9%

“Too stiff”

Size-Overall8%

“Very long”

Ease Of Cleaning7%

“will not clean you”

Lather7%

“No Lather”

Quality-Overall6%

“Cheap quality”

Value For Money4%

“Over priced”

Functionality-Overall2%

“does not work good”

Ease Of Use2%

“Not easy to use”

Thickness2%

“This thing is dense”

Top return reasons

Size-Overall17%

Advertised Vs Actual Product13%

Hard Feel9%

Material Quality8%

Functionality-Overall6%

Defective Material/Parts6%

Quality-Overall5%