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Mens Body Scrubber

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -16.5% this quarter, so Mens Body Scrubber is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$554K/yr456K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
46%top-5 click share · 24 brands · 51 sellers

Flapen Score

Mens Body Scrubber against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Body Scrubber is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Body Scrubber market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Body Scrubber 456K times last year and spent an estimated $554K. The top 5 brands take 47% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $554K a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
9.7%
Market size, estimated
$554Ka year
Peak month
December2.2× the quietest month
Top search term
body scrubber for men135K searches a year

02 · Price

A sale here is worth $12.55.

Listings sell for $12.55 on average, from $5.79 to $28.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $12.55 that is $16K to $19K a year per listing.

Average price
$12.55under the $15 to $100 sweet spot
Price range
$5.79–$28.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$16K–$19K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Bath & Bathing Accessories. It carries 7,641 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Bath & Bathing Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
7,641per listing
Listings tracked
31

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mens Body Scrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

51

Top-5 brand share

47%

Top 20: 96%

Top-5 click share

46%

Top 20: 87%

Open market

47%

  • Brand 112%
  • Brand 211%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Mens Body Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Mens Body Scrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body scrubber for men135K/yr
  • mens shower scrubber74K/yr
  • mens body scrubber65K/yr
  • silicone body scrubber men58K/yr
  • men body scrubber17K/yr
  • men shower scrubber14K/yr
  • mens exfoliating body scrubber11K/yr
  • mens scrubber for shower12K/yr
  • mens body scrubber for shower13K/yr
  • body scrubber men9K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Body Scrubber

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Durability”
0.6%of orders come back
“Broke within a month”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mens Body Scrubber questions

Answered from the same tracked data.