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Mens Body Scrub

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -0.6% this quarter, so Mens Body Scrub is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$279K/yr301K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
62%top-5 click share · 10 brands · 33 sellers

Flapen Score

Mens Body Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Body Scrub is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Body Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Body Scrub 301K times last year and spent an estimated $279K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
6.9%
Market size, estimated
$279Ka year
Peak month
December2.3× the quietest month
Top search term
mens body scrub83K searches a year

02 · Price

A sale here is worth $13.42.

Listings sell for $13.42 on average, from $6.96 to $39.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.42 that is $3K to $7K a year per listing.

Average price
$13.42under the $15 to $100 sweet spot
Price range
$6.96–$39.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #37 within Scrubs & Body Treatments. It carries 4,466 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#37in Scrubs & Body Treatments
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,466per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Mens Body Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$28K$56K$84K$112K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

33

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Native30%
  • Tree Hut22%
  • Body Prescriptions16%
  • POP MODERN.C7%
  • Dove6%
  • DOVE MEN + CARE6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Mens Body Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Mens Body Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens body scrub83K/yr
  • body scrub for men43K/yr
  • native body scrub22K/yr
  • men body scrub39K/yr
  • body scrub men19K/yr
  • mens exfoliating body scrub13K/yr
  • man scrub11K/yr
  • tree hut blue musk11K/yr
  • men exfoliating body scrub7K/yr
  • mens sugar scrub8K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Body Scrub

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell20%+0.06

Weird Smell

the scent is overpowering

Doesnt smell good

Moist/Dry7%−0.04

It is dry

isn't moisturizing

Dried out

Hard Feel5%−0.05

Too rough for skin

The scrub is hard as a rock

Hard as a rock

Dilute/Watery4%−0.03

TOO WATERY

it just have watery texture

Watered down

Texture/Consistency-Overall3%−0.01

bad texture

Texture of product not appealing

Texture was weird

Love

Smell29%+0.06

Smells clean

Amazing scent

Smells fresh

Soft Feel13%

Soft and smooth

Soft skin

Leaves Skin Soft

Cleansing13%+1.25

It does a great job exfoliating

i like it well as a cleanser

Great Exfoliater

Quality-Overall8%+0.22

Excellent quality and provides a refreshing experience

High quality for an affordable price

Excellent product

Suitability Combination Skin4%+0.55

I think its good for skin

which is perfect for sensitive skin

feels nice on my skin

Return

0.5% Return rate 13% Fixable by listing

Smell34%█▇▇▇█▇

Weird Smell

the scent is overpowering

Doesnt smell good

Leak-Proof12%█▆█▅▆▇
Product Condition9%▄▆▅▆▅█
Advertised Vs Actual Product8%▆▅▅██▆
Moist/Dry5%▅█▆▅▄▂

It is dry

isn't moisturizing

Dried out

FAQ

Common Mens Body Scrub questions

Answered from the same tracked data.