mens body scrub
Worth a lookShows low returns (0.5%), but soft demand (-0.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great$6.96–$39.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.42avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$279K$279K/yr · 301K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,465.88avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mens body scrub is a $279K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mens body scrub market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $201K–$268K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 6.1%
- Avg brand age
- 57 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
33
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
13%
- Native30%
- Tree Hut22%
- Body Prescriptions16%
- POP MODERN.C7%
- Dove6%
- DOVE MEN + CARE6%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top mens body scrub search terms
- mens body scrub83K/yr
- body scrub for men43K/yr
- native body scrub22K/yr
- men body scrub39K/yr
- body scrub men19K/yr
- mens exfoliating body scrub13K/yr
- man scrub11K/yr
- tree hut blue musk11K/yr
- men exfoliating body scrub7K/yr
- mens sugar scrub8K/yr
Top mens body scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz
Native$9.674.4★468 rev
Tree Hut Blue Musk Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$7.254.5★133 rev
Men Body Scrub with Tea Tree Oil Exfoliating Body Scrub for Men Improve Odor Smooth Rough Skin Body Exfoliator Scrub for Back Chest Shoulders Butt Legs Mens Exfoliating Body Wash with 2% BHA 10% AHA
POP MODERN.C$10.564.6★77 rev
Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$7.204.7★9,903 rev
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Sweet Peach & Nectar 12 oz
Native$9.144.4★468 rev
Newest
by launch dateNative Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz
Native$9.67468 rev
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Sweet Peach & Nectar 12 oz
Native$9.14468 rev
Tree Hut Blue Musk Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$6.9615,370 rev
Tree Hut Blue Musk Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$7.25133 rev
DOVE MEN + CARE Body and Face Scrub Charcoal & Clove Oil Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz
DOVE MEN + CARE$8.951,650 rev
Trending
90-day click momentumNative Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Sweet Peach & Nectar 12 oz
Native$9.144.4★
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz
Native$9.674.4★
Men Body Scrub with Tea Tree Oil Exfoliating Body Scrub for Men Improve Odor Smooth Rough Skin Body Exfoliator Scrub for Back Chest Shoulders Butt Legs Mens Exfoliating Body Wash with 2% BHA 10% AHA
POP MODERN.C$10.564.6★
Body Prescriptions Mens Exfoliating Body Scrub Ultimate Skin Cleansing Wash in Jar with Twist-Top Lid For All Skin Types 21 Ounce (Pack of 1) Charcoal
Body Prescriptions$15.684.4★
Body Prescriptions Mens Exfoliating Body Scrub Ultimate Skin Cleansing Wash in Jar with Twist-Top Lid For All Skin Types 21 Ounce (Pack of 1) Cedarwood
Body Prescriptions$16.034.4★
What buyers say about mens body scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Soft and smooth”
“It does a great job exfoliating”
“Excellent quality and provides a refreshing experience”
“I think its good for skin”
“VERY VERY Moisturizing”
“Worth the money”
“Exfoliate my skin very well”
“The description is accurate”
“Easy to use”
What buyers complain about
“Weird Smell”
“It is dry”
“Too rough for skin”
“TOO WATERY”
“bad texture”
“I thought it was smaller”
“what ever is in this product burnt my skin”
“also messy”
“Can be allergic on certain people”
“Damaged before I can even use it”
Top return reasons
Common questions
- Is mens body scrub profitable to sell on Amazon United States?
- The niche generates $279K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mens body scrub niche?
- 10 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in mens body scrub?
- Top complaints mined from reviews: Smell, Moist/Dry, Hard Feel. The return rate is 0.5%.
- When does demand for mens body scrub peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the mens body scrub niche?
- Listings span $6.96–$39.94; the average listing price is $13.42 (sweet spot $15–$100). The average incumbent carries 4,466 reviews — the moat a new listing must climb.