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Mens Bath

Fail

Demand is soft, at -20.4% this quarter, so Mens Bath is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$128K/yr74K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
79%top-5 click share · 8 brands · 95 sellers

Flapen Score

Mens Bath against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Bath is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Bath market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Bath 74K times last year and spent an estimated $128K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
8.6%
Market size, estimated
$128Ka year
Peak month
December8.5× the quietest month
Top search term
mahogany teakwood body wash20K searches a year

02 · Price

A sale here is worth $20.26.

Listings sell for $20.26 on average, from $9.76 to $38.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.26 that is $0 to $2K a year per listing.

Average price
$20.26inside the $15 to $100 sweet spot
Price range
$9.76–$38.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #300 within Cleansers. It carries 4,014 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#300in Cleansers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
4,014per listing
Listings tracked
12

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mens Bath products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$19K$39K$58K$77K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

95

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

5%

  • Bath & Body Works79%
  • PEARLWORLD4%
  • Honxicur4%
  • Old Spice3%
  • Saint Roy3%
  • Convenience Kits International3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Mens Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 8.5×

Search terms

Top Mens Bath search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mahogany teakwood body wash20K/yr
  • men spa gift set13K/yr
  • mens spa gift set13K/yr
  • teakwood body wash6K/yr
  • men lotion set6K/yr
  • toiletry set for men4K/yr
  • spa set for men6K/yr
  • papatui gift set men6K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Bath

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.3%of orders come back
“No scent”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mens Bath questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data