Mens Bath
FailDemand is soft, at -20.4% this quarter, so Mens Bath is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $128K/yr74K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 95 sellers
Flapen Score
Mens Bath against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Bath is stronger. Inside it, weaker.
Market
The Mens Bath market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Bath 74K times last year and spent an estimated $128K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $128Ka year
- Peak month
- December8.5× the quietest month
- Top search term
- mahogany teakwood body wash20K searches a year
02 · Price
A sale here is worth $20.26.
Listings sell for $20.26 on average, from $9.76 to $38.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.26 that is $0 to $2K a year per listing.
- Average price
- $20.26inside the $15 to $100 sweet spot
- Price range
- $9.76–$38.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #300 within Cleansers. It carries 4,014 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #300in Cleansers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 4,014per listing
- Listings tracked
- 12
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Mens Bath products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 2 Pack
- Price
- $22.52
- Rating
- 4.8/5
- Reviews
- 123
- Age
- 5mo ago

Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 1 Pack
- Price
- $14.00
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 5mo ago

Bath & Body Works Mahogany Teakwood Mens 3-in-1 Hair Face & Body Wash and Body Cream 2 Piece Set
- Price
- $23.19
- Rating
- 4.8/5
- Reviews
- 387
- Age
- 1y ago

Bath and Body Works Signature Collection Teakwood 2-in-1 Hair + Body Wash (10 oz)
- Price
- $13.36
- Rating
- 4.6/5
- Reviews
- 34,542
- Age
- 5y ago

PEARLWORLD Bath Set with Ocean Scented Spa Gifts for Men Christmas Birthday Self Skin Care Set for Men Spa Gift Baskets for Him 12Pcs Mens Spa Kit Gifts for Bath Spa
- Price
- $26.90
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 2y ago
Trending
estimated 90-day click momentum
Bath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack
- Price
- $38.26
- Rating
- 4.7/5
- Reviews
- 691
- Age
- 7mo ago

Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 2 Pack
- Price
- $22.52
- Rating
- 4.8/5
- Reviews
- 123
- Age
- 5mo ago

Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 1 Pack
- Price
- $14.00
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 5mo ago

Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
- Price
- $11.69
- Rating
- 4.4/5
- Reviews
- 1,379
- Age
- 6mo ago

Baylis & Harding The Fuzzy Duck Bergamot Hemp & Sandalwood Mens Luxury Grooming Tin Gift Set For Men - Vegan Friendly
- Price
- $16.22
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 5y ago
Newest
by launch date
Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 2 Pack
- Price
- $22.52
- Rating
- 4.8/5
- Reviews
- 123
- Age
- 5mo ago

Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 1 Pack
- Price
- $14.00
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 5mo ago

Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz
- Price
- $11.69
- Rating
- 4.4/5
- Reviews
- 1,379
- Age
- 6mo ago

Bath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack
- Price
- $38.26
- Rating
- 4.7/5
- Reviews
- 691
- Age
- 7mo ago

Gifts for Men Self Care Gifts for Men 7 Pcs Unique Gifts for Him Dad Boyfriend Husband Brother Friends Perfect for Birthday Bath Set Spa Kit Bath and Body Self Care Grooming Relaxation Stress Relief
- Price
- $19.05
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
95
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
5%
- Bath & Body Works79%
- PEARLWORLD4%
- Honxicur4%
- Old Spice3%
- Saint Roy3%
- Convenience Kits International3%
- Open — no brand owns it (2 brands, 5%)
Demand
Mens Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 8.5×
Search terms
Top Mens Bath search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mahogany teakwood body wash20K/yr
- men spa gift set13K/yr
- mens spa gift set13K/yr
- teakwood body wash6K/yr
- men lotion set6K/yr
- toiletry set for men4K/yr
- spa set for men6K/yr
- papatui gift set men6K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Bath
We read the reviews and the return reasons for every product selling here.
“No scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Bath questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









