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Mens Anti Aging Face Cream

Maybe

An estimated 0.3% of orders come back. But the top 5 products take 83% of clicks, so Mens Anti Aging Face Cream is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$750K/yr279K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
83%top-5 click share · 7 brands · 31 sellers

Flapen Score

Mens Anti Aging Face Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Anti Aging Face Cream is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Anti Aging Face Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Anti Aging Face Cream 279K times last year and spent an estimated $750K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $750K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
11.1%
Market size, estimated
$750Ka year
Peak month
December2.1× the quietest month
Top search term
simply vital collagen retinol hyaluronic acid face cream26K searches a year

02 · Price

A sale here is worth $24.23.

Listings sell for $24.23 on average, from $10.85 to $68.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $24.23 that is $97K to $121K a year per listing.

Average price
$24.23inside the $15 to $100 sweet spot
Price range
$10.85–$68.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$97K–$121K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #662 within Face Moisturizers. It carries 11,306 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#662in Face Moisturizers
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
11,306per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Mens Anti Aging Face Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

31

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 166%
  • Brand 210%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Mens Anti Aging Face Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Mens Anti Aging Face Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simply vital collagen retinol hyaluronic acid face cream26K/yr
  • wrinkle cream for men32K/yr
  • simply vital20K/yr
  • loreal mens expert27K/yr
  • simply vital collagen retinol hyaluronic acid36K/yr
  • collagen retinol hyaluronic acid cream21K/yr
  • loreal men18K/yr
  • loreal men expert15K/yr
  • agelyss20K/yr
  • simplyvital collagen retinol & hyaluronic acid cream10K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Anti Aging Face Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Smell”
0.3%of orders come back
“Weird smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mens Anti Aging Face Cream questions

Answered from the same tracked data.