Mennen Skin Bracer Original Aftershave

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

16.5%

Market size, estimated

$164Ka year

Peak month

July1.4× the quietest month

Top search term

mennen after shave16K searches a year

Listings sell for $19.01 on average, from $5.12 to $53.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $19.01 that is $14K to $19K a year per listing.

Average price

$19.01inside the $15 to $100 sweet spot

Price range

$5.12–$53.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$19K

Returns

0.1%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #261 within Men's. It carries 1,119 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

61%

Out of stock, average day

0.0%

Average rank

#261in Men's

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,119per listing

Listings tracked

18

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

93 months