mennen skin bracer original aftershave
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Price range
Great$5.12–$53.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,118.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$164K$164K/yr · 52K searches
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mennen skin bracer original aftershave is a $164K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mennen skin bracer original aftershave market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $152K–$190K
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 93 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
106
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Skin Bracer58%
- Skin Bracer by Mennen17%
- Colgate14%
- BYMNSZZ3%
- Mennen3%
- GYQMBT2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.4×
Top mennen skin bracer original aftershave search terms
- mennen after shave16K/yr
- skin bracer after shave8K/yr
- skin bracer10K/yr
- mennen skin bracer original aftershave5K/yr
- mennen skin bracer4K/yr
- skin bracer aftershave for men9K/yr
Top mennen skin bracer original aftershave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skin Bracer by Mennen Afta After Shave-7 oz 2 pk
Skin Bracer by Mennen$18.164.8★828 rev
Menn Skin Bracer Original After Shave Lotion 5 Fluid Ounce
Skin Bracer$9.194.7★372 rev
Skin Bracer Original After Shave 7 FL OZ (Pack of 2)
Skin Bracer$18.344.8★284 rev
Colgate MENNEN Menn Skn Bracr Size 5z 5 Fl Oz
Colgate$8.714.6★231 rev
Skin Bracer Skin Bracer After Shave Original 3 Pack 3 count
Skin Bracer$24.274.8★165 rev
Newest
by launch date
1 Pair of Leather Arm Guards Ren Faire Bracers Medieval Viking Arm Guards for Halloween Dress Up (Black Style-3)
GYQMBT$10.095 rev
1 Pair Faux Leather Medieval Bracers Vintage Viking Arm Gauntlet Bracers Halloween Cosplay Costume Accessories (Black M)
BYMNSZZ$12.989 rev
Skin Bracer Skin Bracer After Shave Original 3 Pack 3 count
Skin Bracer$24.27165 rev
Skin Bracer After Shave Original 7 oz by Skin Bracer
Skin Bracer$11.8614 rev
Skin Bracer After Shave Original 7 oz (Pack of 6)
Skin Bracer$44.2451 rev
Trending
90-day click momentum1 Pair Faux Leather Medieval Bracers Vintage Viking Arm Gauntlet Bracers Halloween Cosplay Costume Accessories (Black M)
BYMNSZZ$12.984.0★
1 Pair of Leather Arm Guards Ren Faire Bracers Medieval Viking Arm Guards for Halloween Dress Up (Black Style-3)
GYQMBT$10.094.5★
Skin Bracer by Mennen After Shave Original 7 fl oz (206 ml) Pack of 2
Skin Bracer$18.724.8★
Menn Skin Bracer Original After Shave 5 Fluid Ounces
Colgate$8.955.0★
Colgate MENNEN Menn Skn Bracr Size 5z 5 Fl Oz
Colgate$8.714.6★
What buyers say about mennen skin bracer original aftershave
What buyers praise and complain about, mined from review topics.What buyers love
“CLEAN SMELL”
“Satisfying product”
“Good Price”
“Very soothing to face”
“It keeps well over time”
“making it an excellent choice for sensitive or freshly shaved skin”
“Product exactly as described”
“It works great”
“A cooling lotion that leaves skin feeling soft and immediately clean”
“It has a clean, pleasant fragrance thats never overpowering, and it leaves my face feeling cool, refreshed, and well-moisturized every time”
What buyers complain about
“Horrible, extremely strong smell”
“Leaked everywhere”
“A waste of money”
“Cheap”
“I do feel a slight amount of skin irritation”
“This is watered down crap”
“does absorb quickly it's not as powerful as I would probably like”
“it does not feel as if it moisturizes to the same extent as Afta”
“poor design of bottle”
“Doesn't last more than a few seconds”
Top return reasons
Common questions
- Is mennen skin bracer original aftershave profitable to sell on Amazon United States?
- The niche generates $164K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the mennen skin bracer original aftershave niche?
- 9 brands and 106 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in mennen skin bracer original aftershave?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- When does demand for mennen skin bracer original aftershave peak?
- Demand peaks in Jul; the busiest month runs 1.4× the quietest.
- What does it cost to enter the mennen skin bracer original aftershave niche?
- Listings span $5.12–$53.35; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 1,119 reviews — the moat a new listing must climb.