Men Things

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

6.0%

Market size, estimated

$116Ka year

Peak month

November4.7× the quietest month

Top search term

cologne travel13K searches a year

Listings sell for $22.59 on average, from $6.32 to $58.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.59 that is $0 to $2K a year per listing.

Average price

$22.59inside the $15 to $100 sweet spot

Price range

$6.32–$58.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #89 within Refillable Containers. It carries 6,395 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#89in Refillable Containers

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

6,395per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months