Is men perfume gift set profitable to sell on Amazon United States?

The niche generates $111K/yr across 58 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the men perfume gift set niche?

32 brands and 136 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in men perfume gift set?

Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.1%.

When does demand for men perfume gift set peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 9.1× the quietest.

What does it cost to enter the men perfume gift set niche?

Listings span $10.05–$134.12; the average listing price is $41.06 (sweet spot $15–$100). The average incumbent carries 5,552 reviews — the moat a new listing must climb.

men perfume gift set

Worth a look

Shows low returns (0.1%), but weak search conversion (0.9%) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.06

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$10.05–$134.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$111K

$111K/yr · 297K searches

Review moat

Bad5,552.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, men perfume gift set is a $111K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

men perfume gift set market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $164K–$205K; units × avg price
Conversion rate: 0.9%
Avg BSR: #173
Page quality: 0%
Prime: 78%
Sponsored: 83%
Out of stock: 12.9%
Avg brand age: 57 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

136

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

38%

Top 20: 71%

Open market

35%

Versace19%
A CENTER15%
Bella Vita Luxury9%
NovoGlow8%
Cologne7%
JRoBeauty6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.1×

Open Trend

Top men perfume gift set search terms

cologne gift set61K/yr -2.1%0.4% conv.
cologne pack32K/yr -4.2%1.0% conv.
mens fragrance sets21K/yr -5.2%0.4% conv.
mens fragrance gift set24K/yr +24.8%0.4% conv.
kit de perfumes para hombre15K/yr -4.2%0.3% conv.
set perfume for men12K/yr -1.8%0.5% conv.
mini cologne set18K/yr -32.5%0.9% conv.
mini cologne set for men17K/yr -17.9%1.2% conv.
perfume gift set for men9K/yr +43.4%0.7% conv.
cologne kit12K/yr +13.3%1.0% conv.

All search terms

Top men perfume gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Versace 4 Piece Mini Gift Set for Men

Versace$43.604.4★2,816 rev

Signature Scent 4-Piece Mini Fragrance Set for Men Includes Savvy/1 Billion/Verse/Valentine Collection of Woody Spicy Citrus & Aromatic Fragrance Non-Irritating Ingredient Each One in 30ml Bottle

NovoGlow$58.594.1★1,212 rev

BellaVita Luxury Mens Perfume Gift Set with CEO Man G.O.A.T. KLUB & OUD | 4 x 20ml (80ml) | Long Lasting Perfume for Men | Citrus Woody Patchouli & Caramel Notes | Gift for Fathers Day

Bella Vita Luxury$24.884.2★40,944 rev

Cologne 11 Designer Samples Vials For Men

Cologne$19.884.2★3,264 rev

A CENTER Cologne for Men Eau De Toilette Natural Spray Multi Scent Perfume 100 ML(Random 1PCS)

A CENTER$12.233.7★255 rev

Newest

by launch date

TKBJ 22PCS Mens Cologne Samples Set Designer Fragrance Sampler Kit for Men Perfume Discovery Set High-End Cologne Vials Travel Size Fragrance Variety Pack Gift for Men

TKBJ$37.8547 rev

3mo ago

A CENTER Valentine Cologne 4pcs/50ml*4 Eau de Parfum Set for Men Floral&Woody Fragrance Combo Mens Gift Box

A CENTER$33.5444 rev

6mo ago

AFLUXE Mens Cologne Gift Set - Variety Pack of 4 Long Lasting Fragrances with 10ml Pheromone Cologne for Men Kit EDP/EDT (PHM-VintageH/VintageHRed/BFM Black&Gold)

AFLUXE$46.1819 rev

8mo ago

Nautica Voyage Giftset 1.6 fl oz EDT + 5.9 oz Deodorizing Body Spray Notes of Apple Cedarwood Mimosa Mens Fragrance Long Lasting Everyday Fragrance

Nautica$21.99347 rev

10mo ago

Versace Pour Homme by Versace for Men - 3 Pc Gift Set 3.4oz EDT Spray 0.17oz EDT Spray (Mini) 5oz Bath and Shower Gel

Versace$70.57424 rev

12mo ago

What buyers say about men perfume gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell61%

“doesnt smell bad”

Value For Money9%

“Amazing value”

Quality-Overall7%

“Excellent Product”

Gifting Purpose6%

“fun gift”

Size-Overall2%

“They fit in my hand”

Durability2%

“The container is very durable”

Advertised Vs Actual Product1%

“Arrived as described”

Ease Of Use1%

“easy to wear”

Color1%

“Blue is my fav on my husband”

Ease Of Application0%

“Easy application”

What buyers complain about

Smell45%

“Scent doesn't last long”

Size-Overall8%

“Really small”

Durability6%

“Does not last”

Value For Money5%

“Overpriced”

Quality-Overall4%

“Bad quality”

Leak-Proof4%

“Leak”

Advertised Vs Actual Product3%

“Not as advertised”

Strength2%

“Not strong”

Alcohol Content1%

“Smell like alcohol”

Allergies1%

“which are known allergens”

Top return reasons

Smell69%

Size-Overall10%

Advertised Vs Actual Product9%

Durability3%

Quality-Overall1%

Leak-Proof1%

Defective Material/Parts1%

Ingredients-Overall1%

Value For Money1%

Oily/Greasy1%

Common questions

Is men perfume gift set profitable to sell on Amazon United States?: The niche generates $111K/yr across 58 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the men perfume gift set niche?: 32 brands and 136 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in men perfume gift set?: Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.1%.
When does demand for men perfume gift set peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 9.1× the quietest.
What does it cost to enter the men perfume gift set niche?: Listings span $10.05–$134.12; the average listing price is $41.06 (sweet spot $15–$100). The average incumbent carries 5,552 reviews — the moat a new listing must climb.