Men Lip Balm

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-41.0%

Conversion, latest week

8.1%

Market size, estimated

$109Ka year

Peak month

December4.9× the quietest month

Top search term

vaseline lip therapy original24K searches a year

Listings sell for $17.91 on average, from $3.69 to $79.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.91 that is $2K to $4K a year per listing.

Average price

$17.91inside the $15 to $100 sweet spot

Price range

$3.69–$79.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.4%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,209 within Lip Care. It carries 1,871 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

79%

Out of stock, average day

11.4%

Average rank

#1,209in Lip Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,871per listing

Listings tracked

24

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

77 months