men lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$3.69–$79.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.91avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,871.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 75K searches
Growth
Bad-41.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, men lip balm is a $109K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
men lip balm market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $90K–$107K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #1,209
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 50%
- Out of stock
- 11.4%
- Avg brand age
- 77 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
0%
- Vaseline74%
- AVON20%
- Avon6%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -41.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Top men lip balm search terms
- vaseline lip therapy original24K/yr
- avon lip balm14K/yr
- original vaseline lip therapy10K/yr
- avon dew kiss lip balm6K/yr
- avon chapstick5K/yr
- avon moisture therapy lip balm7K/yr
- dew kiss avon lip balm4K/yr
- avon care deeply lip balm5K/yr
Top men lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz
Vaseline$6.264.7★662 rev
Vaseline Lip Therapy Advanced Healing 3-Pack White Petroleum Moisturizing Lip Balm for Extremely Dry Lips 0.35 Oz Ea
Vaseline$9.264.6★2,569 rev
Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 0.16 Ounce (Pack of 4)
Vaseline$5.004.6★4,077 rev
Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
Vaseline$5.594.6★4,077 rev
Avon Naturals Lip Balm (Strawberry)
AVON$7.374.5★200 rev
Newest
by launch date
AVON Anew Revival Lip Treatment SPF 15 Rich Hydrating Formula with Retexturol Technology Glycerine & AHAs
AVON$11.7458 rev
Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz
Vaseline$6.26662 rev
Vaseline Lip Balm Mini 2 ct Cocoa Butter For Dry Cracked Skin Hydrating Lip Balm 0.5 oz
Vaseline$6.17688 rev
Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz
Vaseline$6.17808 rev
Vaseline Lip Therapy Original 8-Pack Lip Moisturizer for Dry Cracked Lips 0.16 Oz Ea
Vaseline$14.87482 rev
Trending
90-day click momentum
Moisture Therapy Intensive Healing and Repair Moisturizing Lip Treatment Stick 0.15oz. (6 Pack)
AVON$79.834.5★
AVON Anew Revival Lip Treatment SPF 15 Rich Hydrating Formula with Retexturol Technology Glycerine & AHAs
AVON$11.744.5★
Avon Dew Kiss Lip Dew
Avon$18.554.4★
Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
Vaseline$5.594.6★
Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz
Vaseline$6.264.7★
What buyers say about men lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Moisturizes well”
“Good quality, effective moisturizing”
“It fits easily anywhere not to mention its cute”
“Smooth and soft”
“As described”
“Fairly priced”
“Just simple and effective bliss”
“Effective”
“Totally fragrance free”
“Works really good it is super nice to apply”
What buyers complain about
“Very small container for the price”
“Didnt Moisturize at All”
“Way too much money”
“Horrible smell”
“gave me a rash”
“Busted during first use”
“Misleading”
“Disappointing not being able to use”
“its very faint”
“ruins the stick entirely”
Top return reasons
Common questions
- Is men lip balm profitable to sell on Amazon United States?
- The niche generates $109K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -41.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the men lip balm niche?
- 3 brands and 60 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in men lip balm?
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Value For Money. The return rate is 0.4%.
- When does demand for men lip balm peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the men lip balm niche?
- Listings span $3.69–$79.83; the average listing price is $17.91 (sweet spot $15–$100). The average incumbent carries 1,871 reviews — the moat a new listing must climb.