men eyebrow pen
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$25.23avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Great$10.02–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$371K$371K/yr · 203K searches
Review moat
Bad9,092.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, men eyebrow pen is a $371K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
men eyebrow pen market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $252K–$315K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #194
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- The Men Pen95%
- NYX PROFESSIONAL MAKEUP5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 31 weeks — -26.2% search growth over the last 90 days.Top men eyebrow pen search terms
- men pen79K/yr
- the men pen48K/yr
- eyebrow pencil for men10K/yr
- men eyebrow pen9K/yr
- man pen7K/yr
- mens eyebrow pen8K/yr
- menpen6K/yr
- mens eyebrow pencil5K/yr
- eyebrow pen for men4K/yr
- eyebrow pencil men4K/yr
Top men eyebrow pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Men Pen - Waterproof Eyebrow Pen | Beard Filler for Men | Microblading Eyebrow Pen | Hair Filler | Anti-Smudge | Mustache Beard & Eyebrow Filler | Black (Pack of 2)
The Men Pen$25.383.9★240 rev
The Men Pen - Waterproof Eyebrow Pen | Beard Filler for Men | Microblading Eyebrow Pen | Hair Filler | Anti-Smudge | Mustache Beard & Eyebrow Filler | Brown (Pack of 2)
The Men Pen$25.223.9★240 rev
The Men Pen Eyebrow Boosting + Caffeine Kit | Eyebrow Beard and Hair Filler | Waterproof Long Lasting Sweat Proof - Black
The Men Pen$30.284.5★15 rev
The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Black
The Men Pen$30.394.2★17 rev
NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Black
NYX PROFESSIONAL MAKEUP$10.024.5★71,924 rev
Newest
by launch date
The Men Pen Eyebrow & Beard Dye | Natural Long-Lasting Touch-Up Color for Hair | Brown
The Men Pen$25.2245 rev
The Men Pen - Waterproof Eyebrow Pen | Beard Filler for Men | Microblading Eyebrow Pen | Hair Filler | Anti-Smudge | Mustache Beard & Eyebrow Filler | Dark Brown (Pack of 2)
The Men Pen$25.13240 rev
The Men Pen Eyebrow Boosting + Caffeine Kit | Eyebrow Beard and Hair Filler | Waterproof Long Lasting Sweat Proof - Black
The Men Pen$30.2815 rev
The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Dark Brown
The Men Pen$30.2217 rev
The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Black
The Men Pen$30.3917 rev
Trending
90-day click momentumThe Men Pen Eyebrow & Beard Dye | Natural Long-Lasting Touch-Up Color for Hair | Brown
The Men Pen$25.223.5★
The Men Pen Eyebrow Boosting + Caffeine Kit | Eyebrow Beard and Hair Filler | Waterproof Long Lasting Sweat Proof - Black
The Men Pen$30.284.5★
The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Black
The Men Pen$30.394.2★
The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Dark Brown
The Men Pen$30.224.2★
The Men Pen - Waterproof Eyebrow Pen | Beard Filler for Men | Microblading Eyebrow Pen | Hair Filler | Anti-Smudge | Mustache Beard & Eyebrow Filler | Black (Pack of 2)
The Men Pen$25.383.9★
What buyers say about men eyebrow pen
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Color is beautiful”
“Ease of application”
“of good quality”
“It feels well-made and durable, not cheap at all”
“As described”
“Works beautifully”
“I prefer this than those that are not waterproof”
“It is an excellent product—even though I live in a hot climate and sweat, this makeup never runs; plus, I have quite oily skin”
“This pencil is very useful”
What buyers complain about
“Breaks”
“Cheap product dont buy”
“sadly the blonde color is very orange /yellow”
“Does not work”
“Overpriced”
“This was dried out”
“Not Quite Natural”
Top return reasons
Common questions
- Is men eyebrow pen profitable to sell on Amazon United States?
- The niche generates $371K/yr across 8 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the men eyebrow pen niche?
- 2 brands and 19 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in men eyebrow pen?
- Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 0.6%.
- What does it cost to enter the men eyebrow pen niche?
- Listings span $10.02–$30.39; the average listing price is $25.23 (sweet spot $15–$100). The average incumbent carries 9,092 reviews — the moat a new listing must climb.