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Men Eyebrow Pen

Fail

The top 5 brands take 100% of clicks, so Men Eyebrow Pen is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$371K/yr203K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
89%top-5 click share · 2 brands · 19 sellers

Flapen Score

Men Eyebrow Pen against its category

The dotted line is the Beauty & Personal Care average. Past it, Men Eyebrow Pen is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Men Eyebrow Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Men Eyebrow Pen 203K times last year and spent an estimated $371K. All 2 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
7.2%
Market size, estimated
$371Ka year
Top search term
men pen79K searches a year

02 · Price

A sale here is worth $25.23.

Listings sell for $25.23 on average, from $10.02 to $30.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $25.23 that is $25K to $32K a year per listing.

Average price
$25.23inside the $15 to $100 sweet spot
Price range
$10.02–$30.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$25K–$32K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Hair Coloring Products. It carries 9,092 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#194in Hair Coloring Products
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
9,092per listing
Listings tracked
8

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Men Eyebrow Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%
  • Open — no brand owns it (0%)

Demand

Men Eyebrow Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Men Eyebrow Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • men pen79K/yr
  • the men pen48K/yr
  • eyebrow pencil for men10K/yr
  • men eyebrow pen9K/yr
  • man pen7K/yr
  • mens eyebrow pen8K/yr
  • menpen6K/yr
  • mens eyebrow pencil5K/yr
  • eyebrow pen for men4K/yr
  • eyebrow pencil men4K/yr

Reviews and returns

What reviews say buyers love and hate about Men Eyebrow Pen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
47%of negative reviews mention “Durability”
0.6%of orders come back
“Breaks”
A buyer, on “Durability”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Men Eyebrow Pen questions

Answered from the same tracked data.