mello claw clip
Worth a lookShows a sweet-spot price point ($28.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.84avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.59–$71.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good709.28avg incumbent reviews — the moat a new listing must climb
Market size
Good$501K$501K/yr · 812K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, mello claw clip is a $501K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
mello claw clip market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $433K–$577K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #522
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 6.8%
- Avg brand age
- 31 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
10%
- MELLO59%
- Glaudmeiss14%
- SIVSEA9%
- ETANEAR3%
- lulir3%
- Ufgin2%
- Open — no brand owns it (7 brands, 10%)
Demand
Weekly Amazon search volume, last 40 weeks — +13.6% search growth over the last 90 days.Top mello claw clip search terms
- mello claw clip149K/yr
- silicone hair clips78K/yr
- flexible claw clip70K/yr
- mello52K/yr
- mello clip39K/yr
- flexible hair clip54K/yr
- soft hair clips53K/yr
- mello hair clip26K/yr
- silicone claw clip51K/yr
- soft claw clip44K/yr
Top mello claw clip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women Strong Hold for Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (Black Medium)
MELLO$23.594.1★589 rev
4 PCS Silicone Flexible Hair Claw Clips for Women Cloud Soft Clips Hair Claw Clips for Hat Jumbo Claws clips for Thick Hair Unsnappable Non-slip Rectangle Hair Clips
Glaudmeiss$15.624.3★1,237 rev
Soft & Flexible Claw Clip Unsnappable Silicone Hair Clip for Women Large Non-Slip Barrettes for Thin Thick Curly Hair Black
SIVSEA$12.063.8★92 rev
Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women Strong Hold for Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (Pink Medium)
MELLO$24.494.1★589 rev
Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women Strong Hold for Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (Dark Brown Medium)
MELLO$23.954.1★589 rev
Newest
by launch date
Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (6 Pack Medium Light)
MELLO$70.6949 rev
Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (6 Pack Small Light)
MELLO$71.7933 rev
Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Small Pastel)
MELLO$50.7739 rev
Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Medium Pastel)
MELLO$51.38112 rev
Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Small Sorbet)
MELLO$50.1039 rev
Trending
90-day click momentumMello Medium Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Medium Pastel)
MELLO$51.384.2★
Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Small Sorbet)
MELLO$50.104.2★
Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Small Bold)
MELLO$50.304.2★
Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (6 Pack Medium Light)
MELLO$70.694.3★
Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Small Pastel)
MELLO$50.774.2★
What buyers say about mello claw clip
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“The quality is solid”
“Cute colors”
“Worth the money”
“Stays in all day”
“soft for your hair”
“Fits snug in hair”
“straight hair pretty well”
“They hold my hair nicely”
“I also like that the material feels soft”
What buyers complain about
“doesnt last”
“really expensive”
“hard plastic”
“all much larger”
“Not as described”
“it certainly wont for long, thick hair”
“just didn't work in my hair”
“cheaply made and not durable”
“It did not grip”
“Cheap product materials”
Top return reasons
Common questions
- Is mello claw clip profitable to sell on Amazon United States?
- The niche generates $501K/yr across 29 tracked products. 16 of 26 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the mello claw clip niche?
- 13 brands and 15 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in mello claw clip?
- Top complaints mined from reviews: Durability, Value For Money, Hard Feel. The return rate is 1.7%.
- What does it cost to enter the mello claw clip niche?
- Listings span $5.59–$71.79; the average listing price is $28.84 (sweet spot $15–$100). The average incumbent carries 709 reviews — the moat a new listing must climb.