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Mello Claw Clip

Maybe

Products sell for $28.84 on average, inside the sweet spot. But buyers convert on only 2.1% of searches, so Mello Claw Clip is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$501K/yr812K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
52%top-5 click share · 13 brands · 15 sellers

Flapen Score

Mello Claw Clip against its category

The dotted line is the Beauty & Personal Care average. Past it, Mello Claw Clip is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mello Claw Clip market on Amazon at a glance

Shoppers on Amazon United States searched for Mello Claw Clip 812K times last year and spent an estimated $501K. The top 5 brands take 88% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $501K a year.

Searches, last 12 months
812K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
2.1%
Market size, estimated
$501Ka year
Top search term
mello claw clip149K searches a year

02 · Price

A sale here is worth $28.84.

Listings sell for $28.84 on average, from $5.59 to $71.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $28.84 that is $14K to $22K a year per listing.

Average price
$28.84inside the $15 to $100 sweet spot
Price range
$5.59–$71.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$14K–$22K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #522 within Claws. It carries 709 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#522in Claws
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
709per listing
Listings tracked
29

04 · Newcomers

16 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
16Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mello Claw Clip products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$50K$100K$150K$200K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 88%

Open market

10%

  • MELLO59%
  • Glaudmeiss14%
  • SIVSEA9%
  • ETANEAR3%
  • lulir3%
  • Ufgin2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Mello Claw Clip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun, Dec · busiest ÷ quietest = 7.7× · 9 of 12 months tracked

Search terms

Top Mello Claw Clip search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mello claw clip149K/yr
  • silicone hair clips78K/yr
  • flexible claw clip70K/yr
  • mello52K/yr
  • mello clip39K/yr
  • flexible hair clip54K/yr
  • soft hair clips53K/yr
  • mello hair clip26K/yr
  • silicone claw clip51K/yr
  • soft claw clip44K/yr

Reviews and returns

What reviews say buyers love and hate about Mello Claw Clip

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Durability”
1.7%of orders come back
“doesnt last”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mello Claw Clip questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data