Mello
FailThe top 5 brands take 100% of clicks, so Mello is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $16K/yr57K searches / yr
- 90-day growth
- +43.3%search demand this quarter
- Competition
- 70%top-5 click share · 3 brands · 5 sellers
Flapen Score
Mello against its category
The dotted line is the Beauty & Personal Care average. Past it, Mello is stronger. Inside it, weaker.
Market
The Mello market on Amazon at a glance
Shoppers on Amazon United States searched for Mello 57K times last year and spent an estimated $16K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +43.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $16Ka year
- Top search term
- mello52K searches a year
02 · Price
A sale here is worth $40.52.
Listings sell for $40.52 on average, from $23.59 to $78.24. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.52 that is $0 to $4K a year per listing.
- Average price
- $40.52inside the $15 to $100 sweet spot
- Price range
- $23.59–$78.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #703 within Clips & Barrettes. It carries 688 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #703in Clips & Barrettes
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 688per listing
- Listings tracked
- 15
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Mello products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women Strong Hold for Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (Black Medium)
- Price
- $23.59
- Rating
- 4.1/5
- Reviews
- 589
- Age
- 11mo ago

Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women Strong Hold for Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (Pink Medium)
- Price
- $24.49
- Rating
- 4.1/5
- Reviews
- 589
- Age
- 9mo ago

Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (6 Pack Medium Light)
- Price
- $70.69
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 4mo ago

Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (6 Pack Small Light)
- Price
- $71.79
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (6 Pack Medium)
- Price
- $78.24
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Hello Mello V-Neck Sleep Shirt Pink L/XL
- Price
- $26.80
- Rating
- 4.8/5
- Reviews
- 452
- Age
- 5y ago

Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Medium Pastel)
- Price
- $51.38
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 4mo ago

Hello Mello Womens Sleep and Lounge Pajamas Top Short Sleeve Crewneck Lightweight Dream Tee Shirt - Onyx X-Large
- Price
- $23.64
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 1y ago

Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Small Sorbet)
- Price
- $50.10
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 4mo ago

Hello Mello Signature Lounge Shorts Soft Pajama Bottoms Roomy Wide Leg Drawstring Waist Side Pockets - Stargazer Small/Medium
- Price
- $23.67
- Rating
- 4.4/5
- Reviews
- 407
- Age
- 1y ago
Newest
by launch date
Mello Medium Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (6 Pack Medium Light)
- Price
- $70.69
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 4mo ago

Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (6 Pack Small Light)
- Price
- $71.79
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Mello Small Hair Clip - Flexible Comfort Hair Claw for Women For Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (3 Pack Small Sorbet)
- Price
- $50.10
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 4mo ago

Mello Small Hair Clip - Flexible Comfort Hair Claw for Women Strong Hold for Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (Light Blue Small)
- Price
- $23.94
- Rating
- 3.7/5
- Reviews
- 70
- Age
- 4mo ago

Mello Small Hair Clip - Flexible Comfort Hair Claw for Women Strong Hold for Thick & Thin Hair Styling Durable Material Matte Non-Slip Finish Made in Korea Patent Pending (Black Small)
- Price
- $23.94
- Rating
- 3.7/5
- Reviews
- 70
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- MELLO86%
- Hello Mello11%
- Nello3%
- Open — no brand owns it (0%)
Demand
Mello search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Sep · busiest ÷ quietest = 3.5× · 10 of 12 months tracked
Search terms
Top Mello search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mello52K/yr
- mello magnesium3K/yr
- ned mello magnesium1K/yr
Reviews and returns
What reviews say buyers love and hate about Mello
We read the reviews and the return reasons for every product selling here.
“really expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mello questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









