Melanin Correcting Facial Serum

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

2.6%

Market size, estimated

$36Ka year

Peak month

September1.4× the quietest month

Top search term

melanin40K searches a year

Listings sell for $15.65 on average, from $6.63 to $44.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.65 that is $2K to $4K a year per listing.

Average price

$15.65inside the $15 to $100 sweet spot

Price range

$6.63–$44.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #656 within Cleansers. It carries 1,428 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#656in Cleansers

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,428per listing

Listings tracked

16

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months