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Melanex

Maybe

An estimated 1.1% of orders come back. But the top 5 brands take 97% of clicks, so Melanex is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$46K/yr72K searches / yr
90-day growth
+66.9%search demand this quarter
Competition
68%top-5 click share · 8 brands · 56 sellers

Flapen Score

Melanex against its category

The dotted line is the Beauty & Personal Care average. Past it, Melanex is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melanex market on Amazon at a glance

Shoppers on Amazon United States searched for Melanex 72K times last year and spent an estimated $46K. The top 5 brands take 97% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+66.9%
Conversion, latest week
3.0%
Market size, estimated
$46Ka year
Top search term
melanex16K searches a year

02 · Price

A sale here is worth $21.14.

Listings sell for $21.14 on average, from $10.38 to $33.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.14 that is $2K to $5K a year per listing.

Average price
$21.14inside the $15 to $100 sweet spot
Price range
$10.38–$33.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #378 within Face Moisturizers. It carries 1,768 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#378in Face Moisturizers
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,768per listing
Listings tracked
17

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Melanex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

56

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Brand 161%
  • Brand 223%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Search terms

Top Melanex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melanex16K/yr
  • dr melaxin dark spot remover22K/yr
  • melanex 50911K/yr
  • melanex 5014K/yr
  • maree dark spot corrector5K/yr
  • dr melaxin dark spot5K/yr
  • maree dark spot remover3K/yr
  • dr melaxin hyperpigmentation3K/yr
  • dr melaxin for dark spots3K/yr

Reviews and returns

What reviews say buyers love and hate about Melanex

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
24%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“DID NOT WORK”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Melanex questions

Answered from the same tracked data.