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Melanex

Maybe

Returns run at only 1.1% of orders. But the top 5 brands take 97% of clicks, so Melanex is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$46K/yr72K searches / yr
90-day growth
+66.9%search demand this quarter
Competition
68%top-5 click share · 8 brands · 56 sellers

Flapen Score

Melanex against its category

The dotted line is the Beauty & Personal Care average. Past it, Melanex is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melanex market on Amazon at a glance

Shoppers on Amazon United States searched for Melanex 72K times last year and spent an estimated $46K. The top 5 brands take 97% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+66.9%
Conversion, latest week
3.0%
Market size, estimated
$46Ka year
Top search term
melanex16K searches a year

02 · Price

A sale here is worth $21.14.

Listings sell for $21.14 on average, from $10.38 to $33.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.14 that is $2K to $5K a year per listing.

Average price
$21.14inside the $15 to $100 sweet spot
Price range
$10.38–$33.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #378 within Face Moisturizers. It carries 1,768 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#378in Face Moisturizers
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,768per listing
Listings tracked
17

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Melanex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

56

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Dr.Melaxin61%
  • MAREE23%
  • MEDI-PEEL4%
  • TOSOWOONG4%
  • Remedy Science3%
  • Pharmlitalia3%
  • Open — no brand owns it (2 brands, 3%)

Search terms

Top Melanex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melanex16K/yr
  • dr melaxin dark spot remover22K/yr
  • melanex 50911K/yr
  • melanex 5014K/yr
  • maree dark spot corrector5K/yr
  • dr melaxin dark spot5K/yr
  • maree dark spot remover3K/yr
  • dr melaxin hyperpigmentation3K/yr
  • dr melaxin for dark spots3K/yr

Reviews and returns

What reviews say buyers love and hate about Melanex

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall24%−0.38

DID NOT WORK

No results

Non effective

Skin Health7%−0.08

Burned my face

This chemically burned my skin

Burned my skin

Allergies6%−0.03

Terrible rash

Allergic Reaction

itch like crazy

Value For Money6%−0.02

Waste Of Money

Not worth the price

it was expensive

Symptom Reduction5%−0.02

No improvement

Not improved

No change or improvement

Love

Soft Feel14%

Leaves your face so soft

So soft and smooth

gentle on the skin

Quality-Overall11%+0.88

Quality Tube

Excellent product quality—exactly as described

Excellent Product

Suitability Combination Skin11%+0.77

Good for my skin

actually keeps my skin clear

Good for sensitive skin

Efficiency7%+0.57

It works good

Does the job WELL

Works beautifully

Advertised Vs Actual Product5%−0.02

Exactly as described

Does what's advertised

Does exactly what it says

Return

1.1% Return rate 28% Fixable by listing

Functionality-Overall30%█▇▇▇▇▆

DID NOT WORK

No results

Non effective

Advertised Vs Actual Product19%████▇▇

Misleading product

Fake advertisement

False advertisement

Value For Money5%▅▅▆▆▄█

Waste Of Money

Not worth the price

it was expensive

Defective Material/Parts4%█▆▇▇▄▅
Leak-Proof4%█▇█▅▅▄

FAQ

Common Melanex questions

Answered from the same tracked data.