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Meladerm

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Meladerm is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$3.3M/yr3.2M searches / yr
90-day growth
-6.1%search demand this quarter
Competition
79%top-5 click share · 5 brands · 26 sellers

Flapen Score

Meladerm against its category

The dotted line is the Beauty & Personal Care average. Past it, Meladerm is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meladerm market on Amazon at a glance

Shoppers on Amazon United States searched for Meladerm 3.2M times last year and spent an estimated $3.3M. All 5 brands take every click. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
3.6%
Market size, estimated
$3.3Ma year
Peak month
March10.8× the quietest month
Top search term
eucerin anti pigment1.7M searches a year

02 · Price

A sale here is worth $28.47.

Listings sell for $28.47 on average, from $8.72 to $74.96. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At $28.47 that is $285K to $356K a year per listing.

Average price
$28.47inside the $15 to $100 sweet spot
Price range
$8.72–$74.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
10,000–12,500
Revenue per listing a year
$285K–$356K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #635 within Serums. It carries 6,107 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#635in Serums
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,107per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Meladerm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 212%
  • Brand 35%
  • Brand 42%
  • Brand 52%

Demand

Meladerm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.8×

Search terms

Top Meladerm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eucerin anti pigment1.7M/yr
  • eucerin radiant tone489K/yr
  • murad rapid dark spot correcting serum160K/yr
  • thiamidol89K/yr
  • antipigment eucerin77K/yr
  • anti pigment68K/yr
  • anti pigment eucerin67K/yr
  • crema eucerin anti pigment42K/yr
  • eucerin radiant tone dual serum50K/yr
  • meladerm by civant43K/yr

Reviews and returns

What reviews say buyers love and hate about Meladerm

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Allergies”
0.7%of orders come back
“Irritating”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Meladerm questions

Answered from the same tracked data.