Is meladerm profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the meladerm niche?

5 brands and 26 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in meladerm?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.7%.

When does demand for meladerm peak?

Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 10.8× the quietest.

What does it cost to enter the meladerm niche?

Listings span $8.72–$74.96; the average listing price is $28.47 (sweet spot $15–$100). The average incumbent carries 6,107 reviews — the moat a new listing must climb.

meladerm

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Incredible$3.3M

$3.3M/yr · 3.2M searches

Avg price

Incredible$28.47

avg listing price — sweet spot $15–$100

Price range

Great$8.72–$74.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,107.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, meladerm is a $3.3M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

meladerm market data

Units sold / yr: 100K–125K; avg 10,000–12,500/product
Revenue / yr: $2.8M–$3.6M; units × avg price
Conversion rate: 3.6%
Avg BSR: #635
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 6.2%
Avg brand age: 55 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Eucerin80%
GENERIC12%
Murad5%
Dove2%
The Ordinary2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.8×

Open Trend

Top meladerm search terms

eucerin anti pigment1.7M/yr +1.4%1.6% conv.
eucerin radiant tone489K/yr -26.1%8.7% conv.
murad rapid dark spot correcting serum160K/yr -12.4%4.1% conv.
thiamidol89K/yr +16.5%2.1% conv.
antipigment eucerin77K/yr +23.8%0.9% conv.
anti pigment68K/yr +31.7%0.6% conv.
anti pigment eucerin67K/yr +5.9%1.0% conv.
crema eucerin anti pigment42K/yr +18.9%0.9% conv.
eucerin radiant tone dual serum50K/yr -0.1%13.5% conv.
meladerm by civant43K/yr +1.3%1.3% conv.

All search terms

Top meladerm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eucerin Radiant Tone Dual Serum Dark Spot Corrector Dark Spot Serum with Thiamidol and Hyaluronic Acid 1 Fl Oz Bottle

Eucerin$34.594.4★3,008 rev

Eucerin Radiant Tone Night Cream Dark Spot Corrector with Thiamidol Night Moisturizer for Face All Skin Types 1.7 Oz Bottle

Eucerin$28.644.6★1,470 rev

Anti-Pigment Targeted Areas Body Cream Skin Tone Perfecting 200ml/6.76 fl oz

GENERIC$46.884.1★23 rev

Eucerin Radiant Tone Eye Cream Dark Circle Corrector Eye Brightening Cream with Thiamidol and Hyaluronic Acid Helps Reduce the Look of Eye Puffiness 0.5 Oz Tube

Eucerin$30.204.4★928 rev

Eucerin Radiant Tone Daily Face Lotion with SPF 30 Dark Spot Corrector with Thiamidol Face Moisturizer All Skin Types 1.7 Fl Oz Bottle

Eucerin$29.674.6★1,211 rev

Newest

by launch date

Eucerin Radiant Tone Dark Spot Corrector Body Lotion Thiamidol Enriched Exclusive Formula Reduces Dark Spots Due to Sunlight Exposure and Aging 72 Hours of Hydration 8.4 FL OZ Tube

Eucerin$24.7122 rev

1mo ago

Eucerin Radiant Tone Dark Spot Corrector Body Cream Thiamidol Enriched Exclusive Formula Reduces Dark Spots Due to Sunlight Exposure and Aging 72 Hours of Hydration 7 OZ Tube

Eucerin$24.7426 rev

2mo ago

Anti-Pigment Targeted Areas Body Cream Skin Tone Perfecting 200ml/6.76 fl oz

GENERIC$46.8823 rev

10mo ago

The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz

The Ordinary$8.7256,359 rev

1y ago

Eucerin Radiant Tone Dual Serum Dark Spot Corrector Dark Spot Serum with Thiamidol and Hyaluronic Acid 1 Fl Oz Bottle

Eucerin$34.593,008 rev

1y ago

What buyers say about meladerm

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“its super affordable for the quality”

Suitability Combination Skin13%

“works well even on my sensitive skin”

Smell7%

“FRAGRANCE FREE”

Value For Money6%

“Great value”

Moist/Dry6%

“A Good Moisturizer”

Symptom Reduction5%

“Does help dark spots”

Soft Feel5%

“Goes on smooth”

Suitability Dry Skin3%

“Good for dry skin”

Efficiency3%

“It's effective and works,”

Brightness/Shine/Glow3%

“it gives me a natural glow”

What buyers complain about

Allergies10%

“Irritating”

Functionality-Overall9%

“Not workig”

Smell9%

“Smells awful”

Symptom Reduction6%

“Ive only noticed a very slight improvement”

Skin Health5%

“BURNT MY SKIN”

Value For Money4%

“Expensive”

Color4%

“Color too dark”

Moist/Dry4%

“not especially moisturizing”

Oily/Greasy3%

“it is SO greasy”

Size-Overall3%

“Bigger than what i thought it would be”

Top return reasons

Size-Overall19%

Functionality-Overall13%

Smell12%

Advertised Vs Actual Product10%

Value For Money7%

Product Condition6%

Skin Health3%

Motor Power3%

Suitability Combination Skin3%

Leak-Proof2%

Common questions

Is meladerm profitable to sell on Amazon United States?: The niche generates $3.3M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the meladerm niche?: 5 brands and 26 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in meladerm?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.7%.
When does demand for meladerm peak?: Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 10.8× the quietest.
What does it cost to enter the meladerm niche?: Listings span $8.72–$74.96; the average listing price is $28.47 (sweet spot $15–$100). The average incumbent carries 6,107 reviews — the moat a new listing must climb.