Is medicube mask profitable to sell on Amazon United States?

The niche generates $3.0M/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (48/100).

How competitive is the medicube mask niche?

2 brands and 21 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in medicube mask?

Top complaints mined from reviews: Allergies, Durability, Ease Of Use. The return rate is 0.9%.

When does demand for medicube mask peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the medicube mask niche?

Listings span $11.05–$18.11; the average listing price is $16.17 (sweet spot $15–$100). The average incumbent carries 8,381 reviews — the moat a new listing must climb.

medicube mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$3.0M

$3.0M/yr · 2.8M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$16.17

avg listing price — sweet spot $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay$11.05–$18.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,381.09

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, medicube mask is a $3.0M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

medicube mask market data

Units sold / yr: 250K–300K; avg 20,000–25,000/product
Revenue / yr: $4.0M–$4.9M; units × avg price
Conversion rate: 6.6%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

medicube90%
BIODANCE10%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -8.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top medicube mask search terms

medicube face mask1.8M/yr -15.4%6.4% conv.
medicube mask573K/yr +7.7%6.9% conv.
medicube masks98K/yr -13.3%6.1% conv.
medicube sheet mask37K/yr +21.0%4.6% conv.
face mask medicube28K/yr +29.2%5.2% conv.
mascarilla medicube23K/yr +37.3%2.1% conv.
medicube mask overnight26K/yr +16.4%7.5% conv.
medicine face mask30K/yr -11.2%5.1% conv.
medicube face masks31K/yr +21.9%6.3% conv.
medicube jelly mask15K/yr +7.1%6.6% conv.

All search terms

Top medicube mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

medicube Jelly Gel Mask with Salmon DNA PDRN Pink Collagen | Overnight Face Mask for Glass Glow Skin | Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28g x 4ea

medicube$16.074.6★11,144 rev

medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz

medicube$16.364.5★22,152 rev

BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE$16.124.5★42,854 rev

medicube Jelly Gel Mask with Brightening Kojic Acid Turmeric | Overnight Face Mask for Glass Glow Skin | Elasticity Hydrating Firming and Radiance Boosting | Korean Skincare 28g x 4ea

medicube$16.144.6★1,946 rev

medicube PDRN Pink Tension Up Sheet Mask | 3-Step Contouring Mask

medicube$17.574.6★127 rev

Newest

by launch date

medicube PDRN Pink Tension Up Sheet Mask | 3-Step Contouring Mask

medicube$17.57127 rev

7mo ago

medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz

medicube$17.001,714 rev

8mo ago

medicube Wrapping Mask Collagen Glazed Milky Glow Daytime Peel Off Mask | Quick and Easy Care with Glutathione Niacinamide for Plumped Hydrated & Smooth Skin | Korean Skin Care 2.53 fl.oz

medicube$16.471,182 rev

11mo ago

medicube Wrapping Mask PDRN Caffeine Overnight Peel Off Facial Mask | Firming Depuffing & Hydration | Caffeine Collagen For Refined Glass Skin & Face Contour Support | Korean Skin Care 2.53 fl.oz

medicube$16.302,315 rev

1y ago

medicube Salmon DNA PDRN Pink Vitamin Coated Sheet Mask 10EA

medicube$18.111,078 rev

1y ago

What buyers say about medicube mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“Dries fast”

Suitability Combination Skin13%

“So good for ur skin”

Soft Feel13%

“makes your face soooo soft”

Quality-Overall8%

“Great quality the prices is affordable —I recommend this product”

Brightness/Shine/Glow8%

“Skin Glowing”

Suitability Dry Skin7%

“Helps dry skin”

Value For Money4%

“Great deal”

Ease Of Use3%

“Ease of use”

Ease Of Application2%

“Very nice to apply”

Efficiency2%

“It works very well”

What buyers complain about

Allergies11%

“ALLERGIC REACTION”

Durability6%

“breaks apart”

Ease Of Use5%

“Difficult to put on”

Value For Money5%

“Expensive”

Moist/Dry5%

“Not hydrating at all”

Smell4%

“Awful Smell”

Skin Health4%

“Developed rash burnt my skin”

Functionality-Overall4%

“Did not work”

Adhesion/Stickiness3%

“does not adhere to skin well”

Quality-Overall3%

“Not quality”

Top return reasons

Functionality-Overall19%

Advertised Vs Actual Product13%

Value For Money11%

Moist/Dry5%

Smell5%

Skin Health4%

Adhesion/Stickiness4%

Size-Overall3%

Defective Material/Parts3%

Leak-Proof3%

Common questions

Is medicube mask profitable to sell on Amazon United States?: The niche generates $3.0M/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (48/100).
How competitive is the medicube mask niche?: 2 brands and 21 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in medicube mask?: Top complaints mined from reviews: Allergies, Durability, Ease Of Use. The return rate is 0.9%.
When does demand for medicube mask peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the medicube mask niche?: Listings span $11.05–$18.11; the average listing price is $16.17 (sweet spot $15–$100). The average incumbent carries 8,381 reviews — the moat a new listing must climb.