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Medication

Fail

The average product has 36,041 reviews to catch up to, so Medication is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$135K/yr532K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
69%top-5 click share · 7 brands · 103 sellers

Flapen Score

Medication against its category

The dotted line is the Beauty & Personal Care average. Past it, Medication is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medication market on Amazon at a glance

Shoppers on Amazon United States searched for Medication 532K times last year and spent an estimated $135K. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
532K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.9%
Market size, estimated
$135Ka year
Peak month
January2.7× the quietest month
Top search term
medicibe248K searches a year

02 · Price

A sale here is worth $13.08.

Listings sell for $13.08 on average, from $3.61 to $24.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $13.08 that is $10K to $13K a year per listing.

Average price
$13.08under the $15 to $100 sweet spot
Price range
$3.61–$24.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Toners & Astringents. It carries 36,041 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Toners & Astringents
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
36,041per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Medication products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

103

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 161%
  • Brand 220%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Medication search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.7×

Search terms

Top Medication search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medicibe248K/yr
  • medication166K/yr
  • meds28K/yr
  • medications24K/yr
  • fsa eligible medication only list16K/yr
  • medicinas9K/yr
  • otc meds6K/yr
  • medicamento7K/yr
  • otc medications5K/yr
  • hsa store eligible medication3K/yr

Reviews and returns

What reviews say buyers love and hate about Medication

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Suitability Combination Skin”
10%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“then its not sticky anymore”
A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Medication questions

Answered from the same tracked data.