Is medicated lip ointment profitable to sell on Amazon United States?

The niche generates $298K/yr across 10 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (45/100).

How competitive is the medicated lip ointment niche?

4 brands and 29 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in medicated lip ointment?

Top complaints mined from reviews: Smell, Durability, Moist/Dry. The return rate is 0.3%.

When does demand for medicated lip ointment peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the medicated lip ointment niche?

Listings span $2.82–$52.09; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.

medicated lip ointment

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.12

avg listing price — sweet spot $15–$100

Price range

Great$2.82–$52.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,351.2

avg incumbent reviews — the moat a new listing must climb

Market size

Good$298K

$298K/yr · 110K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, medicated lip ointment is a $298K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

medicated lip ointment market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $287K–$382K; units × avg price
Conversion rate: 14.1%
Avg BSR: #735
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Natural Ice63%
Mentholatum22%
Ever Ready First Aid13%
Blistex2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top medicated lip ointment search terms

natural ice chapstick40K/yr -16.3%19.9% conv.
natural ice lip balm9K/yr +97.5%18.9% conv.
cooling lip balm9K/yr +36.2%0.2% conv.
natural ice10K/yr -12.5%14.3% conv.
menthol lip balm8K/yr -28.3%1.0% conv.
lip medicine6K/yr -15.5%1.3% conv.
medicated lip products3K/yr +81.2%0.0% conv.
medicated lip ointment5K/yr -19.1%3.0% conv.
natural ice lip balm original10K/yr -66.8%15.3% conv.
lip medication4K/yr -16.1%1.6% conv.

All search terms

Top medicated lip ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mentholatum Natural Ice Original Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips (Pack of 12)

Natural Ice$15.314.8★4,675 rev

Mentholatum Natural Ice Lip Balm Original SPF 15 1 Each ( Pack of 3)

Mentholatum$6.244.7★876 rev

Mentholatum Natural Ice Medicated Lip Protectant Sunscreen 0.16 Ounce (Pack of 12)

Ever Ready First Aid$16.944.8★1,602 rev

Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)

Natural Ice$52.094.7★476 rev

Natural Ice Cherry - SPF 15 lip balm Cherry Flavor 0.15 Ounce (Pack of 12)

Natural Ice$16.924.5★2,065 rev

Newest

by launch date

Blistex Medicated Lip Ointment 0.21 Ounce Tube Relieves Cold Sores & Helps Heal Dry Chapped Lips Pain Relief from Lip Sores & Blisters Healing Ointment 3 Count(1 Pack)

Blistex$5.962,399 rev

3y ago

Natural Ice Mentholatum Sport Medicated Lip Protectant With Spf 30 Sunscreen 0.15 Ounce

Natural Ice$2.82120 rev

6y ago

Mentholatum Natural Ice Cherry SPF 15 Medicated Lip Balm 0.15 Ounce (Pack of 6)

Mentholatum$9.88356 rev

10y ago

Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)

Natural Ice$52.09476 rev

17y ago

Mentholatum Natural Ice Cherry Flavor Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips 48 Count

Natural Ice$48.66339 rev

17y ago

What buyers say about medicated lip ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“Helps with dryness”

Quality-Overall18%

“Excellent product”

Value For Money11%

“affordable”

Smell6%

“same great cherry scent”

Soft Feel5%

“Goes on smooth”

Suitability Winter Weather5%

“great for the winter”

Protection4%

“excellent product to protect lips from sun”

Advertised Vs Actual Product4%

“As advertised”

Durability4%

“Great product used for years”

Efficiency2%

“its very effective”

What buyers complain about

Smell13%

“I don't enjoy that scent/taste”

Durability9%

“breaks off so easily”

Moist/Dry8%

“isnt as moisturizing in my opinion”

Functionality-Overall7%

“Could not roll up on one of the lip balm”

Hard Feel5%

“each one is really gritty”

Quality-Overall5%

“Poor product/poor quality control”

Heating4%

“Not cooling like it claims to be”

Ease Of Application3%

“The product is fine the applicator is terrible”

Advertised Vs Actual Product3%

“Wrong amount compared to product description”

Ease Of Use3%

“It's often ridiculously hard to open”

Top return reasons

Advertised Vs Actual Product41%

Flavor10%

Functionality-Overall9%

Defective Material/Parts5%

Smell5%

Value For Money4%

Moist/Dry4%

Texture/Consistency-Overall3%

Size-Overall3%

Product Condition3%

Common questions

Is medicated lip ointment profitable to sell on Amazon United States?: The niche generates $298K/yr across 10 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (45/100).
How competitive is the medicated lip ointment niche?: 4 brands and 29 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in medicated lip ointment?: Top complaints mined from reviews: Smell, Durability, Moist/Dry. The return rate is 0.3%.
When does demand for medicated lip ointment peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the medicated lip ointment niche?: Listings span $2.82–$52.09; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.