medicated lip balm
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.83–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,602.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, medicated lip balm is a $52K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
medicated lip balm market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $55K–$74K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 66%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
692
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
52%
Top 20: 86%
Open market
21%
- Blistex42%
- Dr. Dan's16%
- O'Keeffe's7%
- Burt's Bees6%
- Aquaphor6%
- Quantum3%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -20.6% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 50.1×
Top medicated lip balm search terms
- lip balm medicated17K/yr
- medicated lip treatment17K/yr
- lip medicine6K/yr
- medicated lip balm for severe chapped lips8K/yr
- medicated lip ointment5K/yr
- cheilitis lip balm2K/yr
- extremely dry lip treatment4K/yr
Top medicated lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blistex Medicated Lip Ointment 0.21 Ounce Tube Relieves Cold Sores & Helps Heal Dry Chapped Lips Pain Relief from Lip Sores & Blisters Healing Ointment 3 Count(1 Pack)
Blistex$5.964.8★2,399 rev
Dr. Dans Cortibalm - 1 Pack - for Dry Cracked Lips - Healing Lip Balm for Severely Chapped Lips - Designed for Men Women and Children
Dr. Dan's$8.414.6★10,285 rev
Blistex Lip Medex 0.25 Ounce Medicated Relief with Immediate Cooling Soothes and Protects Advanced Hydration Restores Healthy Moisture Balance to Lips 3 Count 1 Pack
Blistex$5.794.9★3,100 rev
Blistex Medicated Lip Balm 0.15 Ounce 3 Count (Pack of 1) Prevent Dryness & Chapping SPF 15 Sun Protection Seals in Moisture Hydrating Lip Balm Easy Glide Formula for Full Coverage
Blistex$3.984.8★46,625 rev
Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 2 Tubes 0.15 oz.
Burt's Bees$8.044.8★48,907 rev
Newest
by launch date
Blistex Lip Medex Stick 0.15 oz Each Advanced Hydration Medicated Relief with Cooling Soothes and Protects Restores Healthy Moisture Balance to Lips 3 Count 1 Pack
Blistex$3.841,716 rev
Blistex Cherry Lip Medex 0.35 oz Each Advanced Hydration Medicated Relief with Cooling Soothes and Protects Restores Healthy Moisture Balance to Lips 2 Count 1 Pack
Blistex$4.27912 rev
MediBalm - for Dry Cracked Lips - Healing Lip Balm for Severely Chapped Lips - Designed for Men Women and Children by Pharmacists (1) White
MediBalm$7.54235 rev
OKeeffes Lip Repair Lip Balm with Cherry & Vitamin E Oil - Stick (3 Pack) - Moisturizer for Extremely Cracked Dry Lips
O'Keeffe's$9.852,330 rev
TARO Cold Sore & Fever Blister Treatment - Fast-Acting Docosanol 10% Cream - Cold Sore & Fever Blister Treatment for Lips Anti-Itch Formula for Effective Relief and Healing - 0.14 oz (2 Pack)
TARO$13.363,551 rev
Trending
90-day click momentumDr. Dans Cortibalm - Medicated Lip Balm with Hydrocortisone Healing Treatment & Moisturizer for Severely Chapped Very Dry Cracked Lips 1 Pack
Dr. Dan's$8.434.7★
TARO Cold Sore & Fever Blister Treatment - Fast-Acting Docosanol 10% Cream - Cold Sore & Fever Blister Treatment for Lips Anti-Itch Formula for Effective Relief and Healing - 0.14 oz (2 Pack)
TARO$13.364.6★
Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Tube x 2
Abreva$28.714.8★
Quantum Health Lip Clear Lysine+ Cold Sore Treatment & Pain Relief 0.25 oz
Quantum$7.604.6★
eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Overnight Lip Treatment Natural Strawberry Extract 0.35 fl oz
eos$4.064.6★
What buyers say about medicated lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Good quality product that is easy to use”
“Great value”
“Worked well”
“Goes on smoothly”
“Just what I needed”
“no strong odor”
“Reliable, effective, and a must-have”
“Helps with cold sores”
“Easy to apply”
What buyers complain about
“Not moisturizing”
“causing so much irritation”
“Expensive”
“Not effective”
“odor made it unpleasant”
“break really easy”
“it does feel a little sticky”
“the containers are so small”
“it doesn't really have a thick feeling compared to the bigger ounce I usually get”
“For the price of things these days I will be more diligent with quality”
Top return reasons
Common questions
- Is medicated lip balm profitable to sell on Amazon United States?
- The niche generates $52K/yr across 32 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the medicated lip balm niche?
- 18 brands and 692 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in medicated lip balm?
- Top complaints mined from reviews: Moist/Dry, Allergies, Value For Money. The return rate is 0.2%.
- When does demand for medicated lip balm peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 50.1× the quietest.
- What does it cost to enter the medicated lip balm niche?
- Listings span $1.83–$28.71; the average listing price is $9.19 (sweet spot $15–$100). The average incumbent carries 13,603 reviews — the moat a new listing must climb.