medicated chapstick
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Price range
Good$1.83–$49.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$696K$696K/yr · 437K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Review moat
Bad10,043.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, medicated chapstick is a $696K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
medicated chapstick market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- $661K–$882K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #317
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 52%
- Out of stock
- 7.3%
- Avg brand age
- 73 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
638
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
2%
- ChapStick49%
- Blistex34%
- Burt's Bees7%
- Dr. Dan's4%
- O'Keeffe's2%
- 365 by Whole Foods Market2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -29.4% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.8×
Top medicated chapstick search terms
- chapstick medicated120K/yr
- medicated lip balm124K/yr
- medicated chapstick112K/yr
- medicated lip balm for chapped lips11K/yr
- lip balm medicated17K/yr
- chapstick medicated lip balm13K/yr
- medicated lip balm stick4K/yr
- medicated lip balm for severe chapped lips8K/yr
- medicated chapstick 3 pack6K/yr
- medicated chap stick4K/yr
Top medicated chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chapstick ChapStick Classic Lip Balm Skin Protectant Bulk 12 Count Medicated Flavor 0.15 Ounce
ChapStick$22.854.8★3,405 rev
Blistex Medicated Lip Balm 0.15 Ounce 3 Count (Pack of 1) Prevent Dryness & Chapping SPF 15 Sun Protection Seals in Moisture Hydrating Lip Balm Easy Glide Formula for Full Coverage
Blistex$3.984.8★46,625 rev
ChapStick Dry Lips & Cold Sore Pain Relief Bundle Classic Medicated 3-Pack + Original Moisturizer Lip Balm with SPF 15 0.15 Oz Ea (4 Piece Set)
ChapStick$10.014.8★1,054 rev
Blistex Medicated Lip Ointment 0.21 Ounce Tube Relieves Cold Sores & Helps Heal Dry Chapped Lips Pain Relief from Lip Sores & Blisters Healing Ointment 3 Count(1 Pack)
Blistex$5.964.8★2,399 rev
Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 2 Tubes 0.15 oz.
Burt's Bees$8.044.8★48,907 rev
Newest
by launch date
Blistex Medicated Mint Balm - Soothes and Protects - Advanced Medicated Lip Care for Dry Chapped Lips - Blistex: Specialized Solutions for Healthy Lips - SPF 15 Sun Protection 3 Count 0.15oz Ea.
Blistex$4.5546,625 rev
ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea
ChapStick$21.02157 rev
Blistex Lip Medex Stick 0.15 oz Each Advanced Hydration Medicated Relief with Cooling Soothes and Protects Restores Healthy Moisture Balance to Lips 3 Count 1 Pack
Blistex$3.841,716 rev
ChapStick Dry Lips & Cold Sore Pain Relief Bundle Classic Medicated 3-Pack + Original Moisturizer Lip Balm with SPF 15 0.15 Oz Ea (4 Piece Set)
ChapStick$10.011,054 rev
ChapStick Classic Medicated 3-Packs (12 Sets/36 Tubes) Bulk Lip Balm Dry Lips & Cold Sore Pain Relief Bundle 0.15 Oz Ea
ChapStick$49.8624 rev
Trending
90-day click momentum
ChapStick Classic Medicated Lip Balm & Skin Protectant (3 Pack)
ChapStick$7.994.8★
ChapStick Classic Medicated 3-Pack (3 Sets/9 Tubes) Moisturizing Lip Balm Dry Lips & Cold Sore Pain Relief Bundle 0.15 Oz Ea
ChapStick$10.524.6★
ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea
ChapStick$21.024.6★
ChapStick Classic Medicated 3-Packs (12 Sets/36 Tubes) Bulk Lip Balm Dry Lips & Cold Sore Pain Relief Bundle 0.15 Oz Ea
ChapStick$49.864.9★
ChapStick Dry Lips & Cold Sore Pain Relief Bundle Classic Medicated 3-Pack + Original Moisturizer Lip Balm with SPF 15 0.15 Oz Ea (4 Piece Set)
ChapStick$10.014.8★
What buyers say about medicated chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizer”
“Excellent product”
“Great value”
“Effective”
“Nice and creamy”
“As described”
“it doesnt smell bad”
“Perfect for winter months or anytime of the year”
“Reliable, effective, and a must-have”
“Very protective on skin”
What buyers complain about
“Feels hard and dry”
“Painful red rash”
“odor made it unpleasant”
“doesn't work well”
“First one broke the first day of use”
“Waste of money”
“Production quality has slipped”
“Feels horrible on your lips”
“Terrible texture”
“Couldnt use”
Top return reasons
Common questions
- Is medicated chapstick profitable to sell on Amazon United States?
- The niche generates $696K/yr across 23 tracked products. 90-day search growth is -29.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the medicated chapstick niche?
- 8 brands and 638 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in medicated chapstick?
- Top complaints mined from reviews: Moist/Dry, Allergies, Smell. The return rate is 0.2%.
- When does demand for medicated chapstick peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the medicated chapstick niche?
- Listings span $1.83–$49.86; the average listing price is $11.02 (sweet spot $15–$100). The average incumbent carries 10,043 reviews — the moat a new listing must climb.