mederma facial toner
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.82avg listing price — sweet spot $15–$100
Price range
Good$9.65–$26.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad20,335.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 32K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mederma facial toner is a $55K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mederma facial toner market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $44K–$59K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #349
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
551
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Mario Badescu75%
- BENTON16%
- Nature Republic3%
- Aloderma2%
- The Ordinary2%
- THAYERS2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top mederma facial toner search terms
- mario badescu toner19K/yr
- aloe vera toner4K/yr
- aloe toner3K/yr
- benton aloe bha skin toner4K/yr
- mario badescu toner for face2K/yr
- aloe bha skin toner892/yr
Top mederma facial toner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mario Badescu Glycolic Acid Toner 8 Fl Oz
Mario Badescu$15.704.6★6,523 rev
BENTON Aloe Skin Toner - Hydrating Face Toner for Oily & Dry Skin (6.76 fl. oz. / 200ml)
BENTON$16.224.6★86 rev
Mario Badescu Witch Hazel & Rosewater Toner for All Skin Types |Alcohol Free Facial Toner that Clarifies and Rejuvenates |Formulated with Witch Hazel & Rose Extract| 8 FL OZ
Mario Badescu$13.394.6★5,462 rev
Mario Badescu Aloe Vera Toner for Dry and Sensitive Skin | Soothing Facial Toner that Hydrates and Balances| Formulated with Aloe Vera| 8 FL OZ (Pack of 1)
Mario Badescu$14.774.5★1,859 rev
Mario Badescu Hydrating Glow Toner with Jojoba & PHA - Brightens Rejuvenates and Nourishes for Luminous Skin - Facial Toner and Serum Formula with Cooling Sensation
Mario Badescu$15.764.6★234 rev
Newest
by launch dateBENTON Aloe Skin Toner - Hydrating Face Toner for Oily & Dry Skin (6.76 fl. oz. / 200ml)
BENTON$16.2286 rev
Mario Badescu Hydrating Glow Toner with Jojoba & PHA - Brightens Rejuvenates and Nourishes for Luminous Skin - Facial Toner and Serum Formula with Cooling Sensation
Mario Badescu$15.76234 rev
Aloderma Fresh Aloe Vera Face Hydrator Made with 99.8% Organic Aloe Vera within 12 Hours of Harvest - No Thickeners Great for Acne Prone & Sensitive Skin Repair Scalp & Hair 240ml
Aloderma$14.16466 rev
Mario Badescu Alcohol Free Witch Hazel and Lavender Facial Toner for Aging Skin Infused with Aloe Vera Face Toner for Combination or Dry Skin 8 Fl Oz
Mario Badescu$12.685,462 rev
Mario Badescu Witch Hazel & Rosewater Toner for All Skin Types |Alcohol Free Facial Toner that Clarifies and Rejuvenates |Formulated with Witch Hazel & Rose Extract| 8 FL OZ
Mario Badescu$13.395,462 rev
Trending
90-day click momentum
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 8.1 Fl Oz
The Ordinary$12.924.7★
THAYERS Alcohol-Free Hydrating Unscented Witch Hazel Facial Toner with Aloe Vera Formula Vegan Dermatologist Tested and Recommended 12 Oz (Packaging May Vary)
THAYERS$9.654.7★
Nature Republic Mild & Moisture Aloe Vera Toner Soothing & Hydrating Facial Toner Lightweight Refreshing Formula Korean Skincare (5.24 Fl Oz)
Nature Republic$15.044.5★
Aloderma Fresh Aloe Vera Face Hydrator Made with 99.8% Organic Aloe Vera within 12 Hours of Harvest - No Thickeners Great for Acne Prone & Sensitive Skin Repair Scalp & Hair 240ml
Aloderma$14.164.4★
Mario Badescu Alcohol Free Witch Hazel and Lavender Facial Toner for Aging Skin Infused with Aloe Vera Face Toner for Combination or Dry Skin 8 Fl Oz
Mario Badescu$12.684.6★
What buyers say about mederma facial toner
What buyers praise and complain about, mined from review topics.What buyers love
“Great even with sensitive skin”
“its super affordable for the quality”
“Worth it”
“Smooths the skin”
“no nasty smell”
“It helps reduce the look of dark spots”
“Exfoliates very good”
“gave me a subtle glow”
“Helps dryness”
“Just what I wanted”
What buyers complain about
“Caused a rash”
“No scent”
“Did not work for me”
“Unfortunately, I haven't seen any noticeable improvement in my skin tone either”
“Why was it yellow”
“it burns/irritates my skin”
“It does have a little stickiness”
“made my face dry”
“it isn't drying”
“Dont use everyday”
Top return reasons
Common questions
- Is mederma facial toner profitable to sell on Amazon United States?
- The niche generates $55K/yr across 15 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the mederma facial toner niche?
- 6 brands and 551 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in mederma facial toner?
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.4%.
- When does demand for mederma facial toner peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the mederma facial toner niche?
- Listings span $9.65–$26.68; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 20,335 reviews — the moat a new listing must climb.