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Mederma Facial Toner

Fail

The top 5 brands take 98% of clicks, so Mederma Facial Toner is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$55K/yr32K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
77%top-5 click share · 6 brands · 551 sellers

Flapen Score

Mederma Facial Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Mederma Facial Toner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mederma Facial Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Mederma Facial Toner 32K times last year and spent an estimated $55K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
11.5%
Market size, estimated
$55Ka year
Peak month
July1.5× the quietest month
Top search term
mario badescu toner19K searches a year

02 · Price

A sale here is worth $14.82.

Listings sell for $14.82 on average, from $9.65 to $26.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.82 that is $1K to $4K a year per listing.

Average price
$14.82under the $15 to $100 sweet spot
Price range
$9.65–$26.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #349 within Toners & Astringents. It carries 20,335 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#349in Toners & Astringents
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
20,335per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Mederma Facial Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

551

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 216%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Mederma Facial Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Mederma Facial Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario badescu toner19K/yr
  • aloe vera toner4K/yr
  • aloe toner3K/yr
  • benton aloe bha skin toner4K/yr
  • mario badescu toner for face2K/yr
  • aloe bha skin toner892/yr

Reviews and returns

What reviews say buyers love and hate about Mederma Facial Toner

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Allergies”
0.4%of orders come back
“Caused a rash”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mederma Facial Toner questions

Answered from the same tracked data.