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Mechanic Soap

Maybe

Buyers convert on 18.2% of searches. But the top 5 brands take 100% of clicks, so Mechanic Soap is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$973K/yr205K searches / yr
90-day growth
+37.3%search demand this quarter
Competition
87%top-5 click share · 5 brands · 120 sellers

Flapen Score

Mechanic Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Mechanic Soap is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mechanic Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Mechanic Soap 205K times last year and spent an estimated $973K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $973K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+37.3%
Conversion, latest week
18.2%
Market size, estimated
$973Ka year
Peak month
August2.5× the quietest month
Top search term
lava soap141K searches a year

02 · Price

A sale here is worth $26.08.

Listings sell for $26.08 on average, from $5.62 to $62.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $26.08 that is $78K to $104K a year per listing.

Average price
$26.08inside the $15 to $100 sweet spot
Price range
$5.62–$62.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$78K–$104K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #574 within Cleansers. It carries 1,040 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#574in Cleansers
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
1,040per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Mechanic Soap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

$0$97K$195K$292K$389K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

120

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Lava53%
  • XFQUIJ20%
  • WD-4012%
  • SPARKLEN.9%
  • Kemtech America6%

Demand

Mechanic Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Mechanic Soap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lava soap141K/yr
  • lava soap bar31K/yr
  • lava bar soap11K/yr
  • lava hand soap8K/yr
  • lava soap 6 pack7K/yr
  • lava hand soap bar4K/yr
  • pumice soap bar3K/yr

Reviews and returns

What reviews say buyers love and hate about Mechanic Soap

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Ease Of Cleaning”
50%of negative reviews mention “Smell”
0.1%of orders come back
“I can't use any product containing fragrance”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mechanic Soap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data