mct oil for scalp
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$35.93avg listing price — sweet spot $15–$100
Price range
Great$13.87–$55.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Good$636K$636K/yr · 197K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,607avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mct oil for scalp is a $636K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mct oil for scalp market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $539K–$719K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #506
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Dermazen87%
- PURA D'OR8%
- Nature's Way3%
- Roycederm3%
Top mct oil for scalp search terms
- dermazen87K/yr
- dermazene calming seborrheic serum19K/yr
- derma zen18K/yr
- mct oil for scalp9K/yr
- purador oil6K/yr
- dermazen calming seborrheic serum3K/yr
- mct oil for hair4K/yr
- purador essential oils4K/yr
- dermazen serum9K/yr
- purador coconut oil3K/yr
Top mct oil for scalp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dermazen Calming Seborrheic Serum For Malassezia-Prone Scalp & Skin 4oz
Dermazen$48.384.2★894 rev
Dermazen MCT Scalp Moisturizer Hydrates Dry Flaky Itchy Scalp & Skin 4oz
Dermazen$34.694.4★264 rev
Dermazen Scalp Therapy Shampoo For Flakes Itching & Scalp Relief | 8oz
Dermazen$55.424.1★195 rev
PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified
PURA D'OR$14.864.5★11,947 rev
Dermazen Nourishing Conditioner For Dry Flaky Dandruff-Prone Scalps 8oz
Dermazen$48.064.6★47 rev
Newest
by launch date
Roycederm Seborrheic & Psoriasis Calming Serum: Clinically Inspired Care for Itch Dryness Redness & Flaking - Seborrheic Dermatitis & Psoriasis Scalp Treatment Suitable for Scalp Face & Body
Roycederm$23.983,069 rev
Dermazen Nourishing Conditioner For Dry Flaky Dandruff-Prone Scalps 8oz
Dermazen$48.0647 rev
Dermazen MCT Scalp Moisturizer Hydrates Dry Flaky Itchy Scalp & Skin 4oz
Dermazen$34.69264 rev
Dermazen All-In-One Moisturizer Soothes Flaky Itchy Flare-Prone Skin 2oz
Dermazen$39.61146 rev
Dermazen Purifying Facial Cleanser Steroid-Free Malassezia-Safe | 4oz
Dermazen$44.46102 rev
Trending
90-day click momentumRoycederm Seborrheic & Psoriasis Calming Serum: Clinically Inspired Care for Itch Dryness Redness & Flaking - Seborrheic Dermatitis & Psoriasis Scalp Treatment Suitable for Scalp Face & Body
Roycederm$23.984.3★
PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified
PURA D'OR$14.864.5★
Dermazen Nourishing Conditioner For Dry Flaky Dandruff-Prone Scalps 8oz
Dermazen$48.064.6★
Dermazen Calming Seborrheic Serum For Malassezia-Prone Scalp & Skin 4oz
Dermazen$48.384.2★
Natures Way Organic MCT Oil Brain and Body Fuel* Liquid Coconut MCT Oil with C8 Caprylic & C10 Capric Acids 14 g Medium Chain Triglycerides per Serving Keto & Paleo Certified Non-GMO 16 Fl Oz
Nature's Way$13.874.6★
What buyers say about mct oil for scalp
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, use it on my drink very healthy can add on your favorite beverage”
“Great moisturizer”
“Effective”
“I feel like it makes my hair smooth”
“Worth the money”
“I love how it makes my skin feel”
“Best product for itchy scalp”
“Works as it should”
“Light scented”
“absorbs well”
What buyers complain about
“turn my skin badly red”
“Bad smell”
“Did not work”
“Upset stomach”
“Box was leaking”
“very expensive”
“Messy to pour”
“It caused dizziness just after 2 days of small doses”
“You can't really taste it when mixing it in”
“The pump on the bottle would not release to open”
Top return reasons
Common questions
- Is mct oil for scalp profitable to sell on Amazon United States?
- The niche generates $636K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the mct oil for scalp niche?
- 4 brands and 19 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mct oil for scalp?
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.4%.
- What does it cost to enter the mct oil for scalp niche?
- Listings span $13.87–$55.42; the average listing price is $35.93 (sweet spot $15–$100). The average incumbent carries 7,607 reviews — the moat a new listing must climb.