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Mct Oil for Scalp

Fail

The top 5 brands take 100% of clicks, so Mct Oil for Scalp is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$636K/yr197K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
87%top-5 click share · 4 brands · 19 sellers

Flapen Score

Mct Oil for Scalp against its category

The dotted line is the Beauty & Personal Care average. Past it, Mct Oil for Scalp is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mct Oil for Scalp market on Amazon at a glance

Shoppers on Amazon United States searched for Mct Oil for Scalp 197K times last year and spent an estimated $636K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $636K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
9.0%
Market size, estimated
$636Ka year
Top search term
dermazen87K searches a year

02 · Price

A sale here is worth $35.93.

Listings sell for $35.93 on average, from $13.87 to $55.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $35.93 that is $54K to $72K a year per listing.

Average price
$35.93inside the $15 to $100 sweet spot
Price range
$13.87–$55.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$54K–$72K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #506 within Serums. It carries 7,607 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#506in Serums
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
7,607per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Mct Oil for Scalp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 33%
  • Brand 43%

Search terms

Top Mct Oil for Scalp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dermazen87K/yr
  • dermazene calming seborrheic serum19K/yr
  • derma zen18K/yr
  • mct oil for scalp9K/yr
  • purador oil6K/yr
  • dermazen calming seborrheic serum3K/yr
  • mct oil for hair4K/yr
  • purador essential oils4K/yr
  • dermazen serum9K/yr
  • purador coconut oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Mct Oil for Scalp

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Allergies”
0.4%of orders come back
“turn my skin badly red”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mct Oil for Scalp questions

Answered from the same tracked data.