Is mcm perfume for women profitable to sell on Amazon United States?

The niche generates $31K/yr across 17 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (40/100).

How competitive is the mcm perfume for women niche?

1 brands and 2 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mcm perfume for women?

Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.0%.

When does demand for mcm perfume for women peak?

Demand peaks in Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the mcm perfume for women niche?

Listings span $29.54–$111.17; the average listing price is $76.45 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.

mcm perfume for women

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great284.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$76.45

avg listing price — sweet spot $15–$100

Price range

Great$29.54–$111.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 39K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, mcm perfume for women is a $31K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mcm perfume for women market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $38K–$57K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,627
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.9%
Avg brand age: 71 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

MCM100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.8×

Open Trend

Top mcm perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MCM Eau de Parfum 1.0 Fl. Oz

MCM$60.484.4★883 rev

MCM Eau de Parfum Travel Spray Trio Set - MCM CRUSH amd ULTRA 3 X 0.34 Fl. Oz.

MCM$40.823.9★9 rev

MCM Eau de Parfum Mini Compact 4 Piece Gift Set - 2 x MCM Mini Splash 0.23 Fl. Oz. and 2 x CRUSH Mini Splash 0.23 Fl. Oz

MCM$54.824.2★42 rev

MCM Eau de Parfum 2.5 Fl. Oz

MCM$102.974.4★883 rev

MCM CRUSH Eau de Parfum 1.7 Fl. Oz

MCM$98.604.5★134 rev

Newest

by launch date

MCM Eau de Parfum Mini Compact 4 Piece Gift Set - MCM ULTRA CRUSH and COSMIC STAR 4 X Mini Splash 0.23 Fl. Oz.

MCM$55.370 rev

3mo ago

MCM COSMIC STAR Eau de Parfum 1.7 Fl. Oz.

MCM$93.9730 rev

3mo ago

MCM Eau de Parfum Travel Spray Trio Set - MCM CRUSH amd ULTRA 3 X 0.34 Fl. Oz.

MCM$40.829 rev

4mo ago

MCM Eau de Parfum Mini Compact 4 Piece Gift Set - 2 x MCM Mini Splash 0.23 Fl. Oz. and 2 x CRUSH Mini Splash 0.23 Fl. Oz

MCM$54.8242 rev

9mo ago

MCM Fragrance Collection Charming Pup Eau de Parfum Duo Gift Set - Mini Spray 0.34 Fl. Oz. and Travel Spray 0.5 Fl. Oz.

MCM$34.9245 rev

10mo ago

What buyers say about mcm perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell59%

“The fragrance itself is absolutely stunning”

Soft Feel9%

“smooth, creamy, and polished”

Quality-Overall5%

“high quality”

Value For Money3%

“the value feels alright”

Durability3%

“It looks gorgeous, and feels very durable and high quality”

Weight Light2%

“The bottle has a nice weight to it”

Size-Overall2%

“it fits that role really well”

Color2%

“The pink one is very strong”

Ease Of Use2%

“easy to wear”

Suitability Hot Weather1%

“Perfect for Spring and Summer”

What buyers complain about

Smell33%

“The scent doesnt last”

Durability12%

“this one did not last as long as other”

Size-Overall10%

“Really small”

Defective Material/Parts7%

“Broken item”

Value For Money5%

“poor performance for the price”

Ease Of Use3%

“Hard to open and use”

Weight Heavy2%

“the actual bottle is heavy”

Allergies1%

“slightly cloying if overapplied”

Common questions

Is mcm perfume for women profitable to sell on Amazon United States?: The niche generates $31K/yr across 17 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (40/100).
How competitive is the mcm perfume for women niche?: 1 brands and 2 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mcm perfume for women?: Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.0%.
When does demand for mcm perfume for women peak?: Demand peaks in Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the mcm perfume for women niche?: Listings span $29.54–$111.17; the average listing price is $76.45 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.