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Mcbling

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 93% of clicks, so Mcbling is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$324K/yr904K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
52%top-5 click share · 9 brands · 81 sellers

Flapen Score

Mcbling against its category

The dotted line is the Beauty & Personal Care average. Past it, Mcbling is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mcbling market on Amazon at a glance

Shoppers on Amazon United States searched for Mcbling 904K times last year and spent an estimated $324K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 904K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $324K a year.

Searches, last 12 months
904K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
1.8%
Market size, estimated
$324Ka year
Top search term
paris hilton perfume437K searches a year

02 · Price

A sale here is worth $20.24.

Listings sell for $20.24 on average, from $8.01 to $34.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $20.24 that is $15K to $20K a year per listing.

Average price
$20.24inside the $15 to $100 sweet spot
Price range
$8.01–$34.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,222 within Women's. It carries 2,170 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#1,222in Women's
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,170per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mcbling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$32K$65K$97K$130K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

81

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

4%

  • Paris Hilton64%
  • MANGMAO11%
  • GGOOB10%
  • RICHTRUE5%
  • Crancious3%
  • The Fresh3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Mcbling search demand

Weekly searches over the year. Pick a range.

15K10KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Mcbling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paris hilton perfume437K/yr
  • mcbling307K/yr
  • perfume paris hilton mujer33K/yr
  • paris hilton perfume for women36K/yr
  • mcbling accessories27K/yr
  • perfume paris hilton14K/yr
  • paris hilton perfume set19K/yr
  • perfumes for women paris hilton7K/yr
  • perfumes paris hilton para mujer6K/yr
  • paris hilton iconic perfume6K/yr

Reviews and returns

What reviews say buyers love and hate about Mcbling

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%+4.54

This is NOT the fragrance you think it is

No scent

It smells mostly like alcohol and not perfume

Size-Overall15%−0.10

Super tight

Too small

weird fit

Durability6%−0.03

Broke after a few wears

Doesnt last

not extremely long lasting

Material Quality5%−0.04

The material is cheap

The material was also on the stiffer side

the material is just disappointing

Quality-Overall4%+0.10

Cheap and not worth your money

terrible quality

Less quality then pictured

Love

Smell61%+4.54

Love the scented

Beautiful aroma

Smells amazing and luxurious

Quality-Overall6%+0.10

Cute bathing suit, well made

No complaints

Excellent product

Size-Overall6%−0.10

Great fit for 16 yr old

Great fit

It came as pictured and fit fine,

Value For Money3%−0.01

it is extremely affordable

Worth the price

Good value

Brightness/Shine/Glow3%+0.06

It is so amazing so sparkly

Glitter 💫 I love this great price came with extra glitter

Shines amazing in the day light

Return

0.6% Return rate 83% Fixable by listing

Size-Overall44%▇▆█▇▆▇

Super tight

Too small

weird fit

Chest Fit14%▇▇▅▃█▇
Material Quality8%▆▆▆█▅▇

The material is cheap

The material was also on the stiffer side

the material is just disappointing

Advertised Vs Actual Product5%█▅▄▇▄▅

Doesnt look like the image at all

Misleading

Not as pictured at all

Length4%▆█▆▆▇▇

FAQ

Common Mcbling questions

Answered from the same tracked data.