Is maycheer face powder profitable to sell on Amazon United States?

The niche generates $44K/yr across 18 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (39/100).

How competitive is the maycheer face powder niche?

3 brands and 5 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in maycheer face powder?

Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 1.5%.

What does it cost to enter the maycheer face powder niche?

Listings span $6.42–$25.84; the average listing price is $14.56 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.

maycheer face powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Good$14.56

avg listing price — sweet spot $15–$100

Review moat

Good745.78

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.42–$25.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 137K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, maycheer face powder is a $44K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

maycheer face powder market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $44K–$58K; units × avg price
Conversion rate: 2.2%
Avg BSR: #266
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.2%
Avg brand age: 49 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

SACE LADY94%
Berthg3%
NAISSIYA3%

Demand

Weekly Amazon search volume, last 45 weeks — -22.0% search growth over the last 90 days.

Open Trend

Top maycheer face powder search terms

sace lady73K/yr -14.1%2.0% conv.
sace lady face powder waterproof32K/yr -37.5%3.2% conv.
sace6K/yr +3.9%0.5% conv.
maycheer face powder10K/yr -11.8%3.5% conv.
polvo sace lady a prueba de agua3K/yr -75.1%2.0% conv.
maycheer lasting waterproof face powder11K/yr -30.3%3.7% conv.
sace lady oil control face powder waterproof2K/yr -53.7%6.1% conv.

All search terms

Top maycheer face powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SACE LADY Face Powder Waterproof Sets Makeup Controls Shine Smooth Fine Lines for Flawless Lightweight Finish Long Lasting Matte Compact Setting Powder Cosmetics Cruelty-free 0.35oz (#02)

SACE LADY$18.214.5★2,117 rev

SACE LADY Eyebrow Color Kit for Women Long Last Effect Up to 4 Weeks Waterproof Sweat-proof Natural Brows Cream Color DIY at Home Vegan & Cruelty Free 0.5Fl Oz*2 (02 DARK BROWN)

SACE LADY$21.893.9★285 rev

SACE LADY Face Powder Waterproof Sets Makeup Controls Shine Smooth Fine Lines for Flawless Lightweight Finish Long Lasting Matte Compact Setting Powder Cosmetics Cruelty-free 0.35oz (#03)

SACE LADY$18.254.5★2,117 rev

SACE LADY 2Pcs Face Make Up Set Flawless Matte Foundation and Oil Control Pressed Powder Lasting Coverage Waterproof Natural Cosmetics Kit

SACE LADY$25.844.4★201 rev

SACE LADY Black Mascara Extra Volume Lengthening Eyelashes Mascara Long Wearing Natural-Looking Smudge-Proof No Clumping Eye Makeup

SACE LADY$14.054.0★319 rev

Newest

by launch date

SACE LADY Black Mascara Extra Volume Lengthening Eyelashes Mascara Long Wearing Natural-Looking Smudge-Proof No Clumping Eye Makeup

SACE LADY$14.05319 rev

4mo ago

SACE LADY Foundation Stick Medium to Full Coverage Foundation Makeup with Built-in Brush Soft Matte Face Make Up Base with SPF 30 for Women 0.4Oz (03#)

SACE LADY$18.3862 rev

7mo ago

SACE LADY Dual-Ended Eyeliner Stamp Foldable Eyeliner Stamp Pen for Perfect Wings Cat Eyes Long Lasting Waterproof Smudge-Proof Quick & Easy Winged Eyeline Tool (01 Black)

SACE LADY$10.1326 rev

7mo ago

SACE LADY 24H Lock Eyebrow Gel Waterproof Brow Gel Brown with Built-in Brush Long-Lasting Natural Pigmented Eye Makeup for Women (02 Dark Brown)

SACE LADY$13.14155 rev

9mo ago

SACE LADY 24H Lock Eyebrow Gel Waterproof Brow Gel Brown with Built-in Brush Long-Lasting Natural Pigmented Eye Makeup for Women (01 Light Brown)

SACE LADY$13.13155 rev

9mo ago

What buyers say about maycheer face powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product”

Color10%

“Color is good”

Eyelash Quality7%

“It makes my lashes look longer, fuller, and super defined without clipping”

Value For Money6%

“Excellent price”

Advertised Vs Actual Product6%

“it did meet my expectations”

Coverage6%

“buildable coverage that stays put throughout the day”

Water Resistance5%

“Good waterproof”

Ease Of Use5%

“Easy and Quick”

Soft Feel4%

“Goes on smoothly”

Efficiency3%

“Works well”

What buyers complain about

Color14%

“Wrong color”

Functionality-Overall12%

“it does not work as advertised”

Durability8%

“Mine only lasted two times”

Advertised Vs Actual Product8%

“Not as described”

Ease Of Use5%

“Hard to use”

Adhesion/Stickiness4%

“Tint didn't stick”

Product Condition3%

“The item looks used”

Eyelash Quality3%

“It makes it difficult to fully coat the lashes or add any fullness”

Moist/Dry3%

“make the face too dry”

Quality-Overall3%

“It is of very poor quality”

Top return reasons

Color42%

Advertised Vs Actual Product16%

Functionality-Overall9%

Moist/Dry4%

Product Condition3%

Quality-Overall2%

Defective Material/Parts2%

Water Resistance2%

Durability2%

Coverage1%

Common questions

Is maycheer face powder profitable to sell on Amazon United States?: The niche generates $44K/yr across 18 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (39/100).
How competitive is the maycheer face powder niche?: 3 brands and 5 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in maycheer face powder?: Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 1.5%.
What does it cost to enter the maycheer face powder niche?: Listings span $6.42–$25.84; the average listing price is $14.56 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.