maybelline setting spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+100.6%90-day search growth — must beat 0% to launch
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Review moat
Bad10,120.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 57K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Price range
Bad$4.77–$15.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maybelline setting spray is a $31K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
maybelline setting spray market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- $52K–$62K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- MAYBELLINE49%
- L'Oreal Paris39%
- Milani7%
- Essence Cosmetics3%
- Generic2%
Demand
Weekly Amazon search volume, last 22 weeks — +100.6% search growth over the last 90 days.Top maybelline setting spray search terms
- maybelline setting spray43K/yr
- maybelline lasting fix setting spray9K/yr
- setting spray maybelline5K/yr
Top maybelline setting spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAYBELLINE New York Facestudio Lasting Fix Makeup Setting Spray Matte Finish 3.4 fl. oz.
MAYBELLINE$8.184.4★12,561 rev
LOreal Paris Infallible 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 1.76 oz
L'Oreal Paris$10.624.4★12,891 rev
LOreal Paris Infallible XL 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 3.9 Oz
L'Oreal Paris$15.174.4★12,891 rev
Milani Setting Spray + Primer Make It Last Original - Natural Finish with Niacinamide for Hydration Setting Spray for Makeup and Face Primer 3-in-1 Prime + Hydrate + Set 2.03 Fl. Oz
Milani$10.564.5★36,021 rev
Maybelline Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 1 Count
MAYBELLINE$8.994.6★2,388 rev
Newest
by launch date
Face~studio Lasting Fix Makeup Setting Spray Matte Finish Up to 16-Hour Wear 3.4 fl oz
Generic$14.510 rev
LOreal Paris Infallible XL 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 3.9 Oz
L'Oreal Paris$15.1712,891 rev
Maybelline Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 1 Count
MAYBELLINE$8.992,388 rev
essence | Fix & Last 18H Long-Lasting Makeup Fixing Spray | All-Day Hold & Smudge Proof | Vegan & Cruelty Free
Essence Cosmetics$4.772,920 rev
LOreal Paris Infallible 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 1.76 oz
L'Oreal Paris$10.6212,891 rev
Trending
90-day click momentumFace~studio Lasting Fix Makeup Setting Spray Matte Finish Up to 16-Hour Wear 3.4 fl oz
Generic$14.510.0★
Maybelline Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 1 Count
MAYBELLINE$8.994.6★
LOreal Paris Infallible XL 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 3.9 Oz
L'Oreal Paris$15.174.4★
Milani Setting Spray + Primer Make It Last Original - Natural Finish with Niacinamide for Hydration Setting Spray for Makeup and Face Primer 3-in-1 Prime + Hydrate + Set 2.03 Fl. Oz
Milani$10.564.5★
essence | Fix & Last 18H Long-Lasting Makeup Fixing Spray | All-Day Hold & Smudge Proof | Vegan & Cruelty Free
Essence Cosmetics$4.774.4★
What buyers say about maybelline setting spray
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Definitely worth the price”
“Holds VERY well”
“It smells soft”
“Works very well”
“feels so good on your skin”
“Its very hydrating”
“it feels super lightweight on my face”
“Item came exactly as pictured”
“or sticky”
What buyers complain about
“Awful smell”
“Its not really sticky”
“Bottle is very small”
“Irritates Skin”
“It is not hydrating”
“Doesnt do anything”
“after a few uses I broke out terribly”
“overpriced”
“I find my skin gets very oily in less than half that time”
“Not for dry skin”
Top return reasons
Common questions
- Is maybelline setting spray profitable to sell on Amazon United States?
- The niche generates $31K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +100.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the maybelline setting spray niche?
- 5 brands and 41 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in maybelline setting spray?
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the maybelline setting spray niche?
- Listings span $4.77–$15.17; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 10,120 reviews — the moat a new listing must climb.