Maybelline Nail Polish

Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months

827K

Growth, 90 days vs prior 90

+43.8%

Conversion, latest week

2.3%

Market size, estimated

$156Ka year

Peak month

December1.9× the quietest month

Top search term

fast drying nail polish208K searches a year

Listings sell for $8.18 on average, from $1.29 to $21.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.18 that is $2K to $4K a year per listing.

Average price

$8.18under the $15 to $100 sweet spot

Price range

$1.29–$21.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Nail Polish. It carries 16,341 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Nail Polish

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

16,341per listing

Listings tracked

64

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months