maybelline mineral powder foundation
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great$5.42–$46.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$162K$162K/yr · 236K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,893.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maybelline mineral powder foundation is a $162K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
maybelline mineral powder foundation market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $206K–$274K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 6.7%
- Avg brand age
- 84 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Neutrogena81%
- COVERGIRL19%
Demand
Weekly Amazon search volume, last 50 weeks — -2.0% search growth over the last 90 days.Top maybelline mineral powder foundation search terms
- neutrogena mineral sheers powder foundation44K/yr
- neutrogena powder foundation38K/yr
- neutrogena powder37K/yr
- neutrogena face powder15K/yr
- covergirl loose powder14K/yr
- neutrogena mineral powder11K/yr
- cover girl loose powder13K/yr
- covergirl clean invisible loose powder11K/yr
- neutrogena loose powder foundation7K/yr
- neutrogena foundation powder7K/yr
Top maybelline mineral powder foundation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Mineral Sheers Lightweight Loose Powder Makeup Foundation with Vitamins A C & E Sheer to Medium Buildable Coverage Skin Tone Enhancer Face Redness Reducer Nude 40 .19 oz
Neutrogena$10.114.6★7,704 rev
Neutrogena Mineral Sheers Lightweight Loose Powder Makeup Foundation with Vitamins A C & E Sheer to Medium Buildable Coverage Skin Tone Enhancer Face Redness Reducer Natural Beige 60 .19 oz
Neutrogena$10.514.6★7,704 rev
Clean Invisible Loose Powder Translucent Light
COVERGIRL$5.604.7★8,169 rev
Neutrogena SkinClearing Pressed Mineral Powder Compact for Acne Prone Skin Oil Absorbing Acne Makeup with Salicylic Acid helps to Cover Treat & Prevent Breakouts Honey 85 .38 oz
Neutrogena$12.364.4★2,515 rev
Neutrogena Mineral Sheers Loose Powder Makeup Foundation Lightweight Face Makeup Sheer to Medium Buildable Coverage Sensitive Skin Foundation with Vitamins A C & E Classical Ivory 10 .19 oz
Neutrogena$10.704.6★7,704 rev
Newest
by launch date
Neutrogena Hydro Boost Translucent Loose Setting Powder with Purified Hyaluronic Acid for Smooth Skin Blurs Imperfections and Sets Makeup Lightweight Face Powder .44 oz
Neutrogena$11.21594 rev
Clean Invisible Loose Powder Translucent Light
COVERGIRL$5.608,169 rev
Clean Invisible Loose Powder Translucent Fair
COVERGIRL$5.428,169 rev
Clean Invisible Loose Powder Translucent Medium
COVERGIRL$5.578,169 rev
Neutrogena SkinClearing Pressed Mineral Powder Compact for Acne Prone Skin Oil Absorbing Acne Makeup with Salicylic Acid helps to Cover Treat & Prevent Breakouts Honey 85 .38 oz
Neutrogena$12.362,515 rev
Trending
90-day click momentum
Neutrogena SkinClearing Pressed Mineral Powder Compact for Acne Prone Skin Oil Absorbing Acne Makeup with Salicylic Acid helps to Cover Treat & Prevent Breakouts Chestnut 135 . 38 oz
Neutrogena$11.634.4★
Neutrogena SkinClearing Pressed Mineral Powder Compact for Acne Prone Skin Oil Absorbing Acne Makeup with Salicylic Acid helps to Cover Treat & Prevent Breakouts Honey 85 .38 oz
Neutrogena$12.364.4★
Neutrogena Mineral Sheers Lightweight Loose Powder Makeup Foundation with Vitamins A C & E Sheer to Medium Buildable Coverage Skin Tone Enhancer Face Redness Reducer Nude 40 .19 oz
Neutrogena$10.114.6★
Neutrogena Healthy Skin Pressed Makeup Powder Compact with Antioxidants & Pro Vitamin B5 Evens Tone Minimizes Shine & Conditions Light to Medium 30.34 oz (Pack of 2)
Neutrogena$46.444.4★
Neutrogena Mineral Sheers Lightweight Loose Powder Makeup Foundation with Vitamins A C & E Sheer to Medium Buildable Coverage Skin Tone Enhancer Face Redness Reducer Natural Beige 60 .19 oz
Neutrogena$10.514.6★
What buyers say about maybelline mineral powder foundation
What buyers praise and complain about, mined from review topics.What buyers love
“This is a a good quality face powder that I have been using for years”
“Great value for money”
“Great buildable coverage”
“Feels great on my skin”
“Beautiful color”
“Lightweight setting powder”
“It makes my skin look soft”
“It doesn't break me out like other products”
“I love that its a clean make makeup”
“This actually keeps the skin hydrated”
What buyers complain about
“The color is horrible”
“Dried out my skin”
“Item appears to be used”
“Too many chemicals if you want a pure natural coverage”
“Its not easy to use”
“Its thick and even using a bamboo brush didnt help with application”
“not a great application”
“It can clog pores”
“Stop funding animal cruelty”
“Light weight and does not seem to amplify fine lines”
Top return reasons
Common questions
- Is maybelline mineral powder foundation profitable to sell on Amazon United States?
- The niche generates $162K/yr across 13 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the maybelline mineral powder foundation niche?
- 2 brands and 76 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in maybelline mineral powder foundation?
- Top complaints mined from reviews: Color, Moist/Dry, Product Condition. The return rate is 0.6%.
- What does it cost to enter the maybelline mineral powder foundation niche?
- Listings span $5.42–$46.44; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 4,893 reviews — the moat a new listing must climb.