maybelline lifter liner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,804avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.02–$20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.40avg listing price — sweet spot $15–$100
Market size
Bad$75K$75K/yr · 185K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maybelline lifter liner is a $75K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
maybelline lifter liner market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $62K–$83K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- NYX PROFESSIONAL MAKEUP84%
- ColourPop8%
- Revolution Skincare London4%
- Too Faced4%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -21.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.3×
Top maybelline lifter liner search terms
- nyx duck plump lip liner60K/yr
- plumping lip liner54K/yr
- nyx plumping lip liner15K/yr
- duck plump lip liner15K/yr
- lip liner plumper14K/yr
- lip plumping liner11K/yr
- lip plumper liner9K/yr
- plump lip liner3K/yr
- nyx lip plumping liner3K/yr
Top maybelline lifter liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Nude Flip (Nude Lip Liner)
NYX PROFESSIONAL MAKEUP$9.204.2★3,090 rev
ColourPop So Juicy Plumping Lip Liner with Peptides - Long Lasting Lip Liner for Visibly Plumped & Shaped Lips - Enriched with Smoothing Ceramides & Peppermint - ETA (0.01 oz)
ColourPop$7.674.4★562 rev
NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Dash Of Cocoa (Cocoa Brown Lip Liner)
NYX PROFESSIONAL MAKEUP$9.184.2★3,090 rev
Revolution Beauty London Pout Bomb Plumping Lip Liner Long-Lasting Lip Shaper with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free Clear
Revolution Skincare London$6.023.9★421 rev
NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Subtle Touch (Deep Nude Lip Liner)
NYX PROFESSIONAL MAKEUP$9.584.2★3,090 rev
Newest
by launch dateNYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Nude Flip (Nude Lip Liner)
NYX PROFESSIONAL MAKEUP$9.203,090 rev
NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Dash Of Cocoa (Cocoa Brown Lip Liner)
NYX PROFESSIONAL MAKEUP$9.183,090 rev
NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Subtle Touch (Deep Nude Lip Liner)
NYX PROFESSIONAL MAKEUP$9.583,090 rev
ColourPop So Juicy Plumping Lip Liner with Peptides - Long Lasting Lip Liner for Visibly Plumped & Shaped Lips - Enriched with Smoothing Ceramides & Peppermint - ETA (0.01 oz)
ColourPop$7.67562 rev
Revolution Beauty London Pout Bomb Plumping Lip Liner Long-Lasting Lip Shaper with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free Clear
Revolution Skincare London$6.02421 rev
Trending
90-day click momentumNYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Dash Of Cocoa (Cocoa Brown Lip Liner)
NYX PROFESSIONAL MAKEUP$9.184.2★
Revolution Beauty London Pout Bomb Plumping Lip Liner Long-Lasting Lip Shaper with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free Clear
Revolution Skincare London$6.023.9★
ColourPop So Juicy Plumping Lip Liner with Peptides - Long Lasting Lip Liner for Visibly Plumped & Shaped Lips - Enriched with Smoothing Ceramides & Peppermint - ETA (0.01 oz)
ColourPop$7.674.4★
NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Nude Flip (Nude Lip Liner)
NYX PROFESSIONAL MAKEUP$9.204.2★
NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Subtle Touch (Deep Nude Lip Liner)
NYX PROFESSIONAL MAKEUP$9.584.2★
What buyers say about maybelline lifter liner
What buyers praise and complain about, mined from review topics.What buyers love
“The color is super cute”
“It is very buttery - which is good”
“Worth trying”
“Lasts all day”
“It's a good quality long lasting liner with a slight tingle”
“Easy to use”
“Fair skin girl with cool undertones”
“nice color that stays”
“Incredible essential to add to any look”
“It doesnt really smudge off”
What buyers complain about
“Does not work at all the color is like there is nothing there”
“Not worth the money”
“it doesnt seem to last”
“Too hot”
“The applicator is not my favorite since it led to the tip breaking”
Top return reasons
Common questions
- Is maybelline lifter liner profitable to sell on Amazon United States?
- The niche generates $75K/yr across 6 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (34/100).
- How competitive is the maybelline lifter liner niche?
- 4 brands and 6 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in maybelline lifter liner?
- Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 1.3%.
- When does demand for maybelline lifter liner peak?
- Demand peaks in Jul–Aug; the busiest month runs 4.3× the quietest.
- What does it cost to enter the maybelline lifter liner niche?
- Listings span $6.02–$20.74; the average listing price is $10.40 (sweet spot $15–$100). The average incumbent carries 1,804 reviews — the moat a new listing must climb.