Maybelline Lifter Liner

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

185K

Growth, 90 days vs prior 90

-21.3%

Conversion, latest week

3.9%

Market size, estimated

$75Ka year

Peak month

August4.3× the quietest month

Top search term

nyx duck plump lip liner60K searches a year

Listings sell for $10.40 on average, from $6.02 to $20.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $10.40 that is $8K to $10K a year per listing.

Average price

$10.40under the $15 to $100 sweet spot

Price range

$6.02–$20.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$10K

Returns

1.3%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Lips. It carries 1,804 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Lips

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

1,804per listing

Listings tracked

6

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months